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Voice Interaction Design
As voice experiences become more ubiquitous, stay relevant by learning how to design for voice-first interactions. Voice User Interfaces (VUIs) are gaining adoption worldwide and their momentum has just started. As a designer, you need to know how to design voice user interfaces. Learn the core concepts for designing a voice experience and create your own in this interactive workshop. Takeaways Practice the design thinking methods and strategies...
Getting Started with Google Tag Manager
Correct implementation of web analytics has always been a challenge for digital marketers. A recent report from eConsultancy revealed that over 80% of online retailers use analytics incorrectly. Not having the technical expertise to understand and implement the tracking tags has been one main reason, but too much reliance on IT/web developers for implementation has also been another key limiting factor. Google Tag Manager is fast becoming the mots...
Travel Writing Workshop
Travel Writing Workshop: How to Pivot in Times of Uncertainty This workshop will cover the elements of travel writing, including pre-trip research, using on-location experience to find an angle, telling the story, and engaging an audience. It will also include tips on how to leverage the learnings of this class in the current global situation. General Assembly’s classes, workshops & events are for recreational purposes and are not regulated...
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User Research: Art of Conducting Research Interviews
Most user research classes concentrate on important practical and pragmatic tactics. While this scientific approach is necessary, unfortunately many key nuances of the “art” are often omitted. This class addresses that gap by focusing on the personal interactions, skills and other subtleties talented interviewers employ to ensure meaningful conversations. You’ll see, practice, and get feedback on how to successfully begin an interview,...
Instagram Masterclass
General Assembly @ Online Class Livestream, Atlanta, GA
Instagram continues to dominate the social media landscape and just recently hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Masterclass, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features...
Public Speaking and Presentation Skills for Introverts
General Assembly @ Online Class Livestream, Atlanta, GA
Tired of feeling anxious when presenting yourself or your business to clients, or when hanging around all those back-slapping extroverts at cocktail parties? If so, this workshop is for you! By joining us you’ll learn: How to manage your public speaking nerves How to create the right communication mindset How to be authentic and likable in crowds How to look like you belong in the spotlight (because you do) How to tell a thoughtful...
Excel at Excel: Getting Down to the Basics
The Excel at Excel workshop is designed for students who are relatively familiar with other office productivity software, for example Microsoft Word. (The students who succeed the most are comfortable using a computer and navigating around desktop programs on their own). It introduces a range of Excel topics giving students a taste of the potential that can be achieved with Excel. It touches briefly on everything from navigation and layout to using...
How To Redesign Your Habits & Master Productivity
General Assembly @ Online Class Livestream, Atlanta, GA
Do you feel like you are constantly behind on your workload, with not enough time to get through your to-do list? Are you overwhelmed and feel like the demands of work and life have taken the excitement out of the everyday? In this workshop, we will focus on how to move from being busy and overloaded to productive and effective. We will also identify actionable, evidence-based strategies to find more value in the hours you spend at work and to...
Ethics by Design Series: Overview & Human Rights
This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. When you design or engineer a product, you believe that it will have a positive impact on your target market. But do you have the resources to think about how your technologies might...
Mastering Presentations
General Assembly @ Online Class Livestream, Atlanta, GA
In this overview, we will explore how you are communicating and how that is enhancing or taking away from your effectiveness. We will do this by engaging in fun and interactive exercises that will make you feel more aware, concise, clear and confident in how you are communicating. Takeaways Behavioral skills - physical communication behaviors that support engagement, credible presence, and elimination of nervousness and distracting idiosyncrasies...
Ethics by Design Series: Ethics of Algorithms & AI
Ethics by Design Series: Ethics of Algorithms & Artificial Intelligence Technology professionals have a profound role in today’s society. The products they design are changing the way we live and even changing what it means to be human. This has the potential to deliver a lot of benefit, but also requires ethical thinking to ensure that we create a society that works for everyone. This workshop will focus on the ethics of algorithms, artificial...
Crash Course for New Managers
Being good at managing others is not about how smart you are, or how much you care. It's about developing your self-awareness, soft skills, and mindset! This training is designed for new managers who want to develop these essential skills and be more authentic leaders at work and life. Throughout the day there will be lots of hands-on exercises and discussion about your specific situation, so you'll have actionable takeaways you can apply right...
Building on the Basics: Blog to the Next Level
Building on the Basics: How to Take Your Blog to the Next Level Do you want to take your blog to the next level? This advanced blogging class will provide you with tips and techniques to enhance, promote, and monetise your blog. You’ll receive expert advice on how to drive more traffic to your blog, build lasting partnerships, and generate revenue. This class is ideal for anyone who currently has a blog - be it personal or corporate - and is...
Brand Storytelling: Creating A Powerful Story
General Assembly @ Online Class Livestream, Atlanta, GA
Brand Storytelling: Creating A Powerful Story That Inspires “Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start...
Personal Branding for Entrepreneurs & Consultants
"People don't buy what you do, they buy why you do it". Most of us have heard this quote from Simon Sinek, but as a busy entrepreneur, it can be challenging to consistently demonstrate your “Why” through the content you create and how you present yourself online. Defining your Personal Brand is the key to attracting the right prospects and business partners. As the Business Development Expert-in-Residence at Entrepreneur magazine, I’ve been...
Resume & LinkedIn Fundamentals: Telling Your Story
Resume & LinkedIn Fundamentals: Telling Your Professional Story The average time recruiters spend reviewing your resume is 6 seconds. Yes, 6 seconds. And LinkedIn? 94% (maybe more) of recruiters vet candidates using LinkedIn. So, what does this mean for you? You need your Resume and your LinkedIn Profile to be strategically crafted when you’re job hunting or even just networking. Maybe you’re trying to make a transition, explore new opportunities,...
Paid Social for the Win: FB + Instagram Advertising
Facebook is a juggernaut with over 2.27 billion monthly active users and Instagram now has over 1 billion monthly active users. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of the Facebook advertising ecosystem (Facebook, Instagram, Messenger, Whatsapp, Audience Network) in this fast-paced, hands on class. We’ll focus on highly specific hacks that will help you cut through the...
Adobe InDesign Bootcamp
General Assembly @ Online Class Livestream, Atlanta, GA
Bring your creative ideas to life with Adobe InDesign, the professional page layout standard, used by designers and production professionals to design, preflight, and publish a broad range of documents such as brochures, catalogs, magazines and books. InDesign allows you to lay out and design multiple page documents. This workshop is designed to get you up and running with Adobe InDesign in one day. The focus will be on step-by-step instruction leading...
How to Become a Confident Communicator
Being a confident communicator is not just the way you act, talk, and look. It’s a habitual way of thinking and reacting to various life situations. In this class, you'll learn how to become an engaging and influential leader and learn the communication tools you need to effectively share your ideas. You'll learn how to break down the barriers, misconceptions, and fears that prevent people from being fully heard. You'll develop the ability...
Getting Started with Wordpress
WordPress is the premier content management system for those seeking an easy, user-friendly way to set up and maintain a website. In this workshop, you’ll walk through the basics of getting your site live quickly and discover various free templates, as well as premium resources, that require little to no coding skills and will have your site looking polished. Once your site has gone live, you’ll learn how to update and maintain it using the...
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