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General Assembly
Upcoming Classes in Boston
General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Marketing Automation: Email Effectiveness Workshop
With budgets being squeezed and paid ad engagement on the decline, email marketing is one of the most effective channels for marketing your business today. While newsletters have their place, the smartest companies are harnessing the power of automation. Timely, personalised, and super-relevant emails that get opened, read, and clicked – driving better results for your business. We’ll go deeper into exactly what automation is and show you different...
How to Run a Damn Good Website Project
Creating good websites is hard. However, as a designer, marketer, project manager or business owner, knowing how to do it well can be an absolute game-changer. Whether you’re making one for yourself, for your company or for a client, planning, designing and launching a new website can be a thoroughly interesting and highly rewarding experience. There is nothing more satisfying than having a website you made ‘go live’ and watching people from...
Picture This: Mastering Instagram for Business
As one of Australia’s fastest growing social networks of our decade, Instagram has risen to the top of the content food chain, and is constantly adding new features and tricks for you or your business to explore. Instagram is a content and storytelling haven with a community of engaged users, ample features and unique DNA that allows you to creatively share in real-time. In this workshop, you will learn about best practices, strategies and actionable...
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Managing Expectations: Effective Communication Skills
The secret to a seamless working life? Managing Expectations with key stakeholders. The reason why so many of us find this challenging? We were never given the tools to communicate helpfully when challenges arise. Those who are consistently successful at work share the ability to communicate a solution-oriented mindset, leverage the buy-in of key stakeholders (internally and externally) and can use constructive communication skills to when it counts....
Why Instagram Reels are Reel-y Important
Why Instagram Reels are Reel-y Important for Your Social Strategy You may have heard of Instagram Reels (and seen them taking over your explore feed!) and while part of you is groaning at the thought of yet another format to think about in your social strategy - trust us when we say it's one you can't ignore. In this session you'll learn what Reels are, how brands are using them, how to start creating killer content within the platform, and most...
How to Create Amazing Presentations in 90 Minutes
Whether you use Powerpoint, Keynote, Sli.do or anything else, the principles of a killer slide deck are the same. Learn top tips to make your presentations pop in this 90min online class! Learn from someone who designs decks for Spotify, Agencies around Aus, Startups pitching for money and most importantly, GA! This rapid 90 minute class will take you through the basics of amazing slide design with simple design principles and easy to follow steps...
Brand You: How to Promote Yourself Authentically
What you say is just as powerful as your actions. Learn how to confidently articulate your expertise and use qualifiers so people listen. Whether you are looking to progress within your company, get noticed in your department, be considered for broad opportunities or be taken seriously as an expert in the wider industry, people need to know what you're good at and what makes you different from others saying the same thing. In this workshop, the...
Excel Training for Beginners
Students will gain an understanding of the application designed for the user whom is typically intimidated by spreadsheets. They will understand it's unique function from Word and appreciate it's ability to manage data, from the simple to complex. Using their new found confidence, students will begin to explore the formatting and data capabilities in Excel. Takeaways Understand why Excel is the preferred data management tool. Comfort and confidence...
Instagram for Entrepreneurs Workshop
General Assembly @ 125 Summer St, Boston, MA
Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. You'll walk away with the best Instagram practices that will allow you to define a more robust social message that resonates well with your brand. Who is this workshop for? Anyone who either manages or is interested in managing an Instagram Business account. This workshop is not appropriate for total...
Authentic Copywriting For Your Business Remote Bootcamp
Do you want to write better copy for your brand? This workshop will help you to deconstruct your own copywriting and brand narratives that are holding back your business, marketing campaigns, and branding. With interactive discussions, group exercises, and real-time feedback from the instructor, students will develop their own brand copywriting narrative, learn from real-world copywriting case studies, and discover the value in developing their...
User Research: Art of Conducting Research Interviews
Most user research classes concentrate on important practical and pragmatic tactics. While this scientific approach is necessary, unfortunately many key nuances of the “art” are often omitted. This class addresses that gap by focusing on the personal interactions, skills and other subtleties talented interviewers employ to ensure meaningful conversations. You’ll see, practice, and get feedback on how to successfully begin an interview,...
Mobile Video: Produce Content like a Pro
Are you interested in producing more professional videos on your iPhone or smartphone? This introductory class is designed to give producers the right tools to record great mobile content. The class will provide an in-depth look at the media capabilities of iPhone and smartphones. Additionally, the class will cover the basics of storytelling, interviewing and composition. Video content can greatly enhance any brand or businesses marketing efforts....
Master My CV Workshop
Did you know that on average a hiring manager looks at each resume for just 6 seconds? Career and charisma expert Camille Woods is here to help guide you on how to showcase your unique skills, most relevant work experience, craft a great cover note and how to make sure the viewer reading truly understands why you're worth investing in! Learn all the tips and tricks hiring managers are looking for, as well as how to write engagingly about your experience...
Get the Picture:Create Infographic & Data Visualization
General Assembly @ Online Class Livestream, Online, MA
Data has become the most important resource for every business, and so the ability to distill raw numbers into meaningful messages is coveted by employers and entrepreneurs alike. But the insights gained from data analysis will only ever be truly valuable if they can be clearly expressed to other people – bosses, colleagues, clients, customers, or other stakeholders. In this workshop you’ll learn how to turn raw data or dense information into...
Product Marketing Fundamentals
General Assembly @ 125 Summer St, Boston, MA
This interactive 3-hour session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies. We'll cover: Market and User Research (Quantitative and Qualitative) Product Positioning Launch Plan and Strategy Post-Launch Surveys / Feedback Loops User Engagement...
Design Hacks for Non- Designers
Design Hacks for Non- Designers: Create Impactful Marketing Content from Scratch Keeping your content current and attractive is a fine art in itself, especially if you are managing your own business and wearing multiple hats. Fret not, we're here to help you unleash that creative spark! Join us for this fun 2h interactive masterclass and explore and learn techniques that can help you bring your marketing materials to life. Our instructor will guide...
How to Run a Damn Good Brand Project
We’re always being told about the power of brand, but rarely do we get the chance to find out how to go about creating one - from strategy, to creative and beyond. Whether you’re doing it for yourself, or for a client, running a brand project is hard. The path to success is full of hurdles, potholes and decoys that can stop you getting the result you’re after. But it doesn’t have to be like that. Running a brand project can be a thoroughly...
Blogging Like a Boss
Blogging is very popular with businesses, entrepreneurs, creatives, and individuals alike because it allows you to express yourself, educate customers, sell a message and share your knowledge. The beauty today is that you can use words, photographs, videos, and even podcasts to be found and become popular. Search engines and people are actively seeking relevant posts every single day, and well-written content can earn you an audience to achieve...
Digital Marketing Bootcamp Remote (Online)
General Assembly @ Online Class Livestream, Online, MA
Our industry-leading campus Bootcamp is coming to you! Spend a full day learning how to develop a data-driven campaign that grabs consumers’ attention and boost sales. All online, from wherever you are. Today, all marketing is digital marketing—and digital marketing changes fast. Specifically created for professionals who want a deeper understanding of everything digital marketing can encompass, this activity-driven class will teach you how to...
Advanced Excel Training
General Assembly @ Online Class Livestream, Online, MA
Virtually everyone who works with data could benefit by gaining a better understanding of Microsoft Excel. This class will extend beyond the simple addition of data and will put participants in a position where Excel is no longer a chore, but a powerful tool to assist in manipulating data efficiently. You’ll learn various functions to help you organize and analyze data and go through situational overviews of time-saving shortcuts to improve your...
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