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General Assembly
Upcoming Classes in Boston
General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Social Media Monitoring & Analytics: How, What, & Why
General Assembly @ 125 Summer St, Boston, MA
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to...
Google Analytics Bootcamp
Google Analytics is the most used web analytics tool in the world. Are you harnessing its power? Understanding how Google Analytics works–beyond the basic features–gives you the ability to unlock powerful insights. In this bootcamp, we'll explore how to set concrete KPIs and track success through Google Analytics. We'll then dive into how to setup accurate reports, extract insights from data, and measure your goals. You’ll learn how to create...
Brand Storytelling: Creating a Powerful Story
General Assembly @ Online Class Livestream, Online, MA
Brand Storytelling: Creating a Powerful Story that Inspires “Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer commerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start...
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Email Marketing Essentials
General Assembly @ Online Class Livestream, Online, MA
Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize...
Visual Design Bootcamp: Bring Your Ideas to Life
General Assembly @ 125 Summer St, Boston, MA
Are you visual thinker looking to understand more about the world of digital design? Have you been wanting to learn some of the fundamental programs and techniques that designers currently use to bring their ideas to life? The digital world is open for business, and this bootcamp will cover the essential aspects of visual design, leaving you with a deeper understanding of how effective designs are actually created, from research to final mockup....
Code in One Day: HTML & CSS Crash Course
General Assembly @ Online Class Livestream, Online, MA
HTML and CSS are the fundamental building blocks of the web. Whether you're a beginner who wants to get started in web development, a designer looking to hand-code their concepts, or a marketer who wants a little more control over their CMS, you'll need to know HTML and CSS to get the job done. This one day workshop is the quickest way to get started building websites. You will dive head first into HTML and CSS, skill up with live coding exercises,...
Presentation Skills and Public Speaking
General Assembly @ Online Class Livestream, Online, MA
Whether you are speaking to an entire company or a few clients, your presentation skills establish your credibility and impact. This class focuses on how to engage your audience and deliver your message with confidence, conviction, and clarity. Through a series of exercises using digital video, participants will see themselves as their audience does. They will also benefit from personalized peer feedback and individualized coaching. Upon...
Build a Website with WordPress: 2 Day Bootcamp
General Assembly @ Online Class Livestream, Online, MA
Wordpress is awesome, but often misunderstood. Is it a blogging platform? A CMS? Should you buy a custom theme or develop your own? Wordpress.com vs. Wordpress.org? In this course you’ll develop a custom site starting from scratch. Basically, you’ll take a static front-end HTML/CSS template and do all the necessary magic to have that site running live and dynamic using Wordpress. Afterwards, your clients will be able to edit content themselves,...
Social Media Strategy Mapping
General Assembly @ Online Class Livestream, Online, MA
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty,...
SQL Bootcamp
General Assembly @ Online Class Livestream, Online, MA
SQL provides powerful but reasonably simple tools for data analysis and handling. This bootcamp will take absolute beginners through the basics of SQL to an ability to write queries with confidence. We will use a combination of lecture and in-class exercises to ensure that students leave with a working grasp of SQL fundamentals. The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General...
Introduction to Sketch App
General Assembly @ Online Class Livestream, Online, MA
Have an idea for an app or website, but been frustrated trying to communicate it to others? Enter Sketch. Unlike the bloated tools it replaces (see: Photoshop, Illustrator), Sketch is a simple, powerful design tool made specifically for those who design for screens. It has taken the UI/UX design world by storm and designers worldwide have already made the switch. Why should you, the non-designer, care? Sketch lets you express your product ideas...
Voice Interaction Design
General Assembly @ Online Class Livestream, Online, MA
As voice experiences become more ubiquitous, stay relevant by learning how to design for voice-first interactions. Voice User Interfaces (VUIs) are gaining adoption worldwide and their momentum has just started. As a designer, you need to know how to design voice user interfaces. Learn the core concepts for designing a voice experience and create your own in this interactive workshop. Takeaways Practice the design thinking methods and strategies...
Adobe After Effects: An Introduction & Practice Session
General Assembly @ Online Class Livestream, Online, MA
Important Note about Online Classes: Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps. Registration for this class will close 48 hours prior to class start in order to allow all students ample opportunity to have the technology enabled. Interested in animating a logo? Need to mock up a UI animation for a client? Curious about how to make text...
How to Build a Six Figure Coaching/Consulting Business
General Assembly @ Online Class Livestream, Online, MA
Starting or growing your consulting business is challenging, but it doesn't have to be confusing. During this interactive workshop, you’ll learn how to apply the 5 Pillars of Consulting Success to your business. It doesn't matter if you haven’t started, or have been consulting for years, this class is all about how you can package and price the services you provide, and how to attract your audience in a way that doesn't feel salesy or desperate....
Facebook Advertising for the Win
General Assembly @ Online Class Livestream, Online, MA
Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out...
Leadership Skills Workshop: From Burnout to Balance
General Assembly @ Online Class Livestream, Online, MA
When 96% of leaders feel some degree of burnout and 60% of people leave their jobs as a result of ineffective management, it is essential that leaders are empowered to look after their own wellbeing to enhance and maintain their own performance and to motivate and support their teams in a sustainable way. This 3-hour workshop will combine the latest research in the field of resilience and mental fitness with Charlotte’s international experience...
Branding Fundamentals
General Assembly @ Online Class Livestream, Online, MA
Having and committing to the right brand strategy goes hand in hand with success, no matter what you’re selling or to whom. The right brand strategy enables meaningful, long-term customer relationships and builds engaged, high-performing teams. Plus, a brilliantly executed brand strategy saves time and money. As with all things marketing, branding is all about the customer journey. Participants in this session will take a journey of their own:...
Visual Design 101
General Assembly @ Online Class Livestream, Online, MA
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity...
Emotional Intelligence
General Assembly @ Online Class Livestream, Online, MA
Emotional intelligence is a trait shared by most top performing employees, and is the bedrock of a strong self-concept and healthy relationships in the workplace. In this interactive training, we’ll learn how to unpack and express our own emotions, as well as understand and positively influence the emotions of those around us. We’ll practice reading and responding to emotions in others, depersonalizing emotionally fraught situations, and employing...
Crushing the Tiktok Marketing Game
General Assembly @ Online Class Livestream, Online, MA
TikTok has seemingly exploded out of nowhere to become one of the most downloaded apps in the world, more than 1 billion installs as we speak. The one-year-old platform which allows users to make short, looping videos with special effects and musical overlays, is booming with more than 500 million monthly active users, most of them young adults. Despite being such a young platform and only recently launching an advertising process and hyperlinking...
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