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General Assembly
Upcoming Classes in Boston
General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Crafting Stories with Data
General Assembly @ 125 Summer St, Boston, MA
Data visualisations can enable us to compress data and encode them in ways to aid perceptual, cognitive and emotional capacity required to comprehend, retain and make decisions using this data. It is often cited that we are trying to tell stories through them. Is that really the case? How do we ensure that the audience is able to retain, recall and retell our data-driven stories? ‘Storytelling with data’ is a cross disciplinary activity that...
How to Launch a Podcast
For thought leaders, companies, and brands with a need to amplify their authority and expand their reach, podcasting is quickly becoming one of the best ways to communicate your ideas, your passion, and your unique insights to an engaged audience. In this interactive workshop, we will review all the aspects of creating, launching, and marketing your new podcast. Registered participants will be notified 24 hours in advance of this program with information...
Interviewing Like A Pro: How to Strike the Right Note
In today’s world, it’s critical to optimize the face- to – face opportunities you get to sell yourself. Whether interviewing for an actual job, pitching an idea, or simply engaging in casual conversation, you have to know how to communicate your skills and experience in a compelling and memorable way. If you feel more tongue-tied than fluent in your ability to answer questions, speak persuasively, and tell your stories- this class can help....
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Content Strategy Masterclass: Cultivate Your Brand
Content Strategy Masterclass: Cultivate Your Brand, Grow Your Audience This is class is for current or aspiring content managers, strategists, bloggers and entrepreneurs. It will teach you how to create an emotional connection with your followers and gain buy-in from your core stakeholders. You will walk away with actionable steps to achieve organic, high-quality growth and engagement with your audience. Contrary to popular belief, you don't have...
Project Management Essentials
General Assembly @ 125 Summer St, Boston, MA
Are you interested in project management? This class targets Individuals who want to learn the key concepts and first steps for being an effective project manager. Those wanting to be a project manager - or who have been assigned their first project management role - will benefit from this class. The class offers an overview of the expectations and skills needed to be an effective project manager. Takeaways Project Basics: What is a project?...
Instagram for Beginners Workshop
If you are new to Instagram and would like to learn more, then this step by step workshop is for you! In our 3 hours together, we will take a detailed tour of the Instagram App, cover all the basics needed to set up and run either a personal or a business account. Who is this workshop for? Anyone who is interested in learning the basics of Instagram. This workshop is appropriate for beginners. Takeaways: Set up your account and profile Learn how...
Introduction to Google Analytics
General Assembly @ 125 Summer St, Boston, MA
Google Analytics is an incredibly robust, free tool for measuring web traffic data. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business. Takeaways: Learn the basic setup, navigation,...
Event Planning 101
Event Planning 101: How to Build a Wildly Successful Event Events offer a unique and powerful opportunity to get in front of your audience...literally. Whether you want to grow your brand and build name recognition, provide value to your existing audience, or just impact real people in the real world, then events are for you. But how do you create an event that people WANT to attend when there's so many competing events out there? And how do you...
Data Visualization and Intro to Tableau
General Assembly @ 125 Summer St, Boston, MA
Fascinated by data visualization but don't have any experience beyond charts in Excel or Powerpoint? Data visualizations are a critical business tool. This class serves as an introduction to the visual techniques that are often employed when describing, analyzing, and communicating data in a business setting. We’ll start by explaining the role of data visualization in a business setting, and then dive into basic visual methodology. We will cover...
SEO for Beginners
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with...
Digital Marketing Crash Course
The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital on your own? Then this crash course may be just what you need! Specifically created for participants...
Natural Language Processing
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have...
Mission Driven Storytelling: Make the Most Impact
Mission Driven Storytelling: Make the Most Impact on Social Media Digital storytelling is one of most impactful strategies currently used to further missions and increase growth. Learn how to master the art of your story and further your cause through videos, photos, writing, and various content mediums. See examples of some of the most impactful digital stories out there today, and learn free resources for how you can easily and affordably design...
Beyond the Hype: Tech Essentials for Product Managers
Calling all Product Managers or aspiring Product Managers! With the advent of new buzzwords and technologies, the hype distracts from the essential details. Learn the basics and essential details for emerging areas like analytics, A/B testing, Cloud, AI/ML, Blockchain, Data Science, and Microservices. This class will help remove ambiguity from these areas and help you understand as a PM how these could be used to solve existential business problems...
SEO Basics: Half Day Bootcamp
Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you're interested in driving targeted traffic to your website. In this half-day bootcamp, you’ll learn why your website needs SEO, the most important things you need to be doing to improve your SEO and online visibility, the basics of how to do those things, and what the future holds for SEO. Whether you already...
How to Build a Six Figure Coaching/Consulting Business
Have you considered, or are currently making money from your knowledge and experiences? Would you like more control over your finances and schedule by finding the best way to monetizing your background? It doesn't matter if you haven’t started, or have a business already, this online workshop is all about getting paid well for being your skills. Discover how you can design a business around your life, as opposed to designing your life around...
SQL Training For Beginners
Do you keep hearing the word ‘SQL’ buzzing around and want to find out more about it? This 3 hour workshop will provide an introduction to fundamental concepts in relational databases and using the query language SQL. Participants will learn to how to work with data that is stored in a relational database. By the end of the workshop, you will be able to use basic SQL commands to pull data to answer business questions. This workshop is...
Radically Inclusive Leadership Series: Goal Setting
Radically Inclusive Leadership Series: Inclusive Goal Setting & Team Meetings This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. Psychological Safety is the most important attribute of a high performing team {Google Re:Work Study)....
Radically Inclusive Leadership Series: Candid Feedback
Radically Inclusive Leadership Series: Candid Feedback & 1:1 Coaching This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. Psychological Safety is the most important attribute of a high performing team {Google Re:Work Study). How...
Search Engine Optimization
General Assembly @ Online Class Livestream, Online, MA
This is a beginner's online class that teaches the basics of Search Engine Optimization. We will be discussing how to ensure that a website is search engine friendly, a brand has a strong digital footprint and consistency across the web, how important it is to have healthy online relationships, and how to track and analyze performance over time. Takeaways We will be going over the following: Up-to-date SEO best practices Industry Terminology...
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