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Instructor: Barbara Maldonado
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Digital Marketing Bootcamp
General Assembly @ 150 N Wacker, Chicago, IL
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...
Social Media Strategy Mapping
General Assembly @ 150 N Wacker, Chicago, IL
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides...
Branding 101: Build a Unique Brand that Attracts
General Assembly @ 150 N Wacker, Chicago, IL
People often think of branding as just a logo, business cards, and their website. But a brand is so much more than that. In today’s saturated digital market your branding can be used as a business strategy in helping you stand out from the crowd. By creating a strong brand architecture, value proposition, and brand communications, you can connect with your core consumer around your unique selling point, vision, and core values and create marketing...
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