Email Marketing Essentials

at General Assembly - Online

(2614)
Course Details
Price:
$55 8 seats
Start Date:

Fri, Apr 16, 10:00am - 12:00pm Mountain Time

Next start dates (2)

Purchase Options
Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Sharon Lee Thony

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this marketing class:

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. 

In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize conversions, and what to measure and track.

Takeaways:

  • Best practices for email marketing and how using performance-driven email design can deliver results
  • Best practices and principles for mobile email optimization
  • Improve the open rate and click through rates of emails
  • How to write subject lines that will solicit higher number of opens
  • Understand how to use data analysis to optimize email performance
  • Learn how to track campaigns and conversions and how to report these numbers
  • How and what to A/B test

Preparation:

Laptop. This class is designed for anyone that is responsible for creating email at their company/business—marketers, designers, founders, etc.!


Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
Start Dates (3)
Start Date Time Teacher # Sessions Price
10:00am - 12:00pm Mountain Time Sharon Lee Thony 1 $55
5:00pm - 7:00pm Mountain Time Sharon Lee Thony 1 $55
5:00pm - 7:00pm Mountain Time Sharon Lee Thony 1 $55

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Email Marketing Essentials
Reviewed by Anonymous on 11/24/2020
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School: General Assembly

General Assembly

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