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Online Classes Houston, TX

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User Research: Art of Conducting Research Interviews

General Assembly

Most user research classes concentrate on important practical and pragmatic tactics. While this scientific approach is necessary, unfortunately many key nuances of the “art” are often omitted. This class addresses that gap by focusing on the personal interactions, skills and other subtleties talented interviewers employ to ensure meaningful conversations. You’ll see, practice, and get feedback on how to successfully begin an interview,...

(2637) All levels 18 and older

Facebook Advertising for the Win

General Assembly

Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out...

(2637) All levels 18 and older

Instagram for Entrepreneurs

General Assembly @ Online Class, Houston, TX

Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. You'll walk away with the best Instagram practices that will allow you to define a more robust social message that resonates well with your brand. Who is this workshop for? Anyone who either manages or is interested in managing an Instagram Business account. This workshop is not appropriate for total...

(2637) All levels 18 and older
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Project Management Workshop

General Assembly

Whether you’re a designer, a developer, or an entrepreneur who’s looking to get your own company off the ground, knowing how to efficiently lead a team and complete a project is an essential element of success. In this workshop, you’ll get an introduction to the project management processes that can help maximize your team’s performance. You’ll learn about the major project phases, and gain the tools and resources you’ll need to increase...

(2637) Beginner 18 and older

Social Media Strategy Mapping

General Assembly

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media efforts, captivate your audience on each social media platform, and build brand awareness, loyalty,...

(2637) All levels 18 and older

Customer Journey Mapping

General Assembly

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable...

(2637) All levels 18 and older

Instagram Masterclass

General Assembly

Instagram continues to dominate the social media landscape and just recently hit 1 billion monthly active users in June 2018. This visually appealing platform is here to stay and a top-recommended platform for brands and businesses. Nearly 80% of Instagram users follow a business. In this special Instagram Masterclass, you will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features...

(2637) All levels 18 and older

Public Speaking and Presentation Skills for Introverts

General Assembly @ Online Class, Houston, TX

Tired of feeling anxious when presenting yourself or your business to clients, or when hanging around all those back-slapping extroverts at cocktail parties? If so, this workshop is for you! By joining us you’ll learn: How to manage your public speaking nerves How to create the right communication mindset How to be authentic and likable in crowds How to look like you belong in the spotlight (because you do) How to tell a thoughtful and...

(2637) All levels 18 and older

Excel at Excel: Getting Down to the Basics

General Assembly @ 1301 Fannin St, Houston, TX

The Excel at Excel workshop is designed for students who are relatively familiar with other office productivity software, for example Microsoft Word. (The students who succeed the most are comfortable using a computer and navigating around desktop programs on their own). It introduces a range of Excel topics giving students a taste of the potential that can be achieved with Excel. It touches briefly on everything from navigation and layout to using...

(2637) Beginner 18 and older

Google Analytics for Beginner:Key Concepts & Quick Wins

General Assembly

Everyone wants to grow their business and make their websites successful. But how do you know if you are making progress to your goals? And how do you know what marketing activities are the most efficient and cost effective to pursue? That is the job of analytics and Google Analytics in particular. Without analytics, strategies, goals and marketing are empty. This class is perfect for marketing strategists looking to improve the performance of...

(2637) Beginner 18 and older

SEO Training for Startups & Beginners

General Assembly @ 1301 Fannin St, Houston, TX

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. Who is this workshop for: Entrepreneurs and Business Owners who would like to drive...

(2637) All levels 18 and older

Introduction to Google Ads

General Assembly @ Online Class, Houston, TX

Want a hands on workshop for Google AdWords? This 3-hr crash workshop will walk you through the strategy, campaign build, and optimization skills you need to get started with Google AdWords - the world's most powerful and effective advertising platform. By the end of the class you will have identified business goals and high intent keywords, set up you own campaign, played around with the Adwords platform, used best practices to optimize ads for...

(2637) Beginner 18 and older

Python for Beginners

General Assembly @ Online Class, Houston, TX

Unlock data-driven insights with code. Explore the intersection of coding and data with General Assembly. During our Python-focused introductory workshop, you’ll learn to harness the power of an essential programming language for data scientists and use it to drive accurate business insights. Working with real-world examples, you’ll: Touch on fundamental Python programming techniques and tools. Discover the history of Python and how it...

(2637) Beginner 18 and older

Digital Marketing: Key Concepts and Metrics

General Assembly

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways Overview of digital...

(2637) All levels 18 and older

Lean Marketing for Startups and Small Businesses

General Assembly @ Online Class, Houston, TX

If you're a startup or small business, you're likely time-poor and resource constrained, so on top of growing your business and acquiring users and customers, how do you also market your company brilliantly? If you want to reduce your marketing mistakes and increase your successes—this is the class for you. Packed with practical tips on how to fast track your business growth through proven lean marketing strategies, this 3-hour session will help...

(2637) All levels 18 and older

What You Need to Know to Get Started in the Career

General Assembly

Full Course Title: Brand Management: What You Need to Know to Get Started in the Career Learn critical skills required for a Brand Manager and brand marketing careers. This course will provide critical skills and techniques necessary to develop, sustain and grow a brand, assess data, leverage information systems, develop strategies and brand plans. Whether a small brand with limited resources or a large brand defending its position as #1 in a...

(2637) All levels 18 and older

Linkedin Marketing & Optimization for Consultants

General Assembly

If you’re a consultant, LinkedIn is THE platform to master in order to build a strong professional presence and consistently grow your business. With over 80% of Social Media generated B2B leads coming from LinkedIn, and an extremely easy way to reach your audience -- without paying for ads -- learning how to effectively leverage this platform could be vital to scaling your company. During this class, you’ll discover how to effectively utilize...

(2637) All levels 18 and older

Leadership Skills Workshop: From Burnout to Balance

General Assembly

When 96% of leaders feel some degree of burnout and 60% of people leave their jobs as a result of ineffective management, it is essential that leaders are empowered to look after their own wellbeing to enhance and maintain their own performance and to motivate and support their teams in a sustainable way. This 3-hour workshop will combine the latest research in the field of resilience and mental fitness with Charlotte’s international experience...

(2637) All levels 18 and older

Crafting Content Ideas: How to Create Stories

General Assembly

Crafting Content Ideas: How to Create Stories Your Audience Will Love In modern business, everyone is a publisher. Whether you're a freelancer, a growing startup or an established enterprise – quality content gives you an opportunity establish your credentials and build a meaningful relationship with your audience. You could be publishing your own blog – or using platforms such as Medium, Quora, LinkedIn, YouTube, Instagram and podcasting tools...

(2637) All levels 18 and older

Blockchain and Cryptocurrencies

General Assembly @ Online Class, Houston, TX

The last decade has seen blockchain technology grow from an anarchic financial experiment to a global engine for organizational and societal revolution. During this online workshop, we will chart the path from pre-Bitcoin computer science breakthroughs to Bitcoin and the rise of alternative currencies that challenge the way we think about money, through Ethereum and the rise of smart contracts, arriving at the present day explosion of tokens, enterprise...

(2637) Beginner 18 and older
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