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General Assembly
Upcoming Classes in Houston
General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Designing a Strategic Business Narrative for your Brand
Strategic narratives are a form of storytelling, and like all good stories, they need a compelling plot, characters, a climax, and a conclusion. A strategic narrative centres on leaders’ ability to articulate a clear and compelling vision and strategy for the future of the organisation. Rather than focusing on the company’s products or services through a series of bullet points and clip art in a PowerPoint deck, a powerful strategic narrative...
Career Shift: Find Work You Love
Do you feel stuck in a career you no longer love? Do you long to do meaningful work but are not sure what it might be? Are you ready to find the career of your dreams, but don't see a clear path forward? If you answer yes to one of these questions, then this workshop is for you! In this experiential and interactive workshop, you'll learn 3 keys to identifying the career you absolutely love that gets you excited to go to work every...
Digital Marketing Fundamentals
General Assembly @ 1301 Fannin St, Houston, TX
Get your bearings in the digital marketing landscape. This workshop will cover a wide range of digital marketing concepts including online branding and target demographics, email, pay-per-click, organic social media, paid social media, content marketing and more. We’ll also discuss topics that work online and offline including events, partnerships and references/referrals, and how they work into your digital marketing plan. You’ll walk away...
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How to Start: 30 Days from Idea to Decision
General Assembly @ 1301 Fannin St, Houston, TX
Great startups often come from founders who had their idea while working a separate job. In this class, you’ll develop a clear, 30-day roadmap to evaluate your potential startup idea without quitting your job. Along the way, you’ll learn how to drastically mitigate the risks involved in pursuing your idea and put yourself in the best possible position to succeed. Takeaways: Identify a few core hypotheses, then create an MVP that cheaply and...
Introduction In Digital Marketing Return On Investment
General Assembly @ 1301 Fannin St, Houston, TX
Stumped on measuring the value and ROI of digital marketing in your marketing plan? Digital Marketing is a powerful tool and the marketing muscle of many communication strategies, however, knowing how to track your digital impact can be a challenge. Understanding how to effectively tweak and measure digital marketing performance to optimise your return on investment can be the key differentiator between a successful campaign and lost marketing...
Content Strategy: Cultivate Brand, Grow Your Audience
General Assembly @ 1301 Fannin St, Houston, TX
Content Strategy Masterclass: Cultivate your Brand, Grow Your Audience The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. ...
Developing The User Persona
General Assembly @ 1301 Fannin St, Houston, TX
Create captivating content, campaigns, products, and services to the specific needs, and behaviors of different groups. You may know your general audience, but do you know what their specific needs and interests are? What is the typical background of your ideal buyer? In order to get a full understanding of what makes your best customers interested, it's critical to develop detailed personas for your business. Overview: Interactive workshop to...
Growth Hacking: How To Incorporate Buyer
General Assembly @ 1301 Fannin St, Houston, TX
Growth Hacking: How To Incorporate Buyer Intent Into Growth Originating in the start-up world, growth hacking is commonly thought of marketing on a lean budget — but there's more to it. Growth hackers go beyond paid marketing, think outside the box and leverage technology to drive more personal marketing and constantly keep testing and measuring the success of their experiments. This makes growth hacking a combination of marketers, analysts...
Python Programming 101
General Assembly @ 1301 Fannin St, Houston, TX
Explore the intersection of coding and data with General Assembly. During our Python-focused introductory workshop, you’ll learn to harness the power of an essential programming language for data scientists and use it to drive accurate business insights. Working with real-world examples, you’ll: Touch on fundamental Python programming techniques and tools. Discover the history of Python and how it compares to other programming languages....
Advanced Sketch For UX
General Assembly @ Online Class, Houston, TX
We will discuss best practices and do group exercises that will help make the collaborative design process more efficient. Participants will learn most commonly used Sketch plugins from Github and have access to a full list of all plugins available for use in future projects. We will go through several in-class individual exercises to set up developer-friendly layouts, practice using plugins, and export CSS attributes. Takeaways We will explore...
Marketing Automation: Email Effectiveness Workshop
With budgets being squeezed and paid ad engagement on the decline, email marketing is one of the most effective channels for marketing your business today. While newsletters have their place, the smartest companies are harnessing the power of automation. Timely, personalised, and super-relevant emails that get opened, read, and clicked – driving better results for your business. We’ll go deeper into exactly what automation is and show you different...
Psychology & Copywriting: Web Content That Converts
Do you struggle to write web pages, emails, blogs and other digital copy that capture and hold attention? Are you having trouble convincing online visitors and leads to say “Yes!” at the final step? Well here’s some invigorating news. You don’t need to be a pro copywriter to convert the curious into customers. The key to writing web copy that connects and sells is understanding psychological triggers - how people think, behave and make choices...
How to Create Amazing Presentations in 90 Minutes
Whether you use Powerpoint, Keynote, Sli.do or anything else, the principles of a killer slide deck are the same. Learn top tips to make your presentations pop in this 90min online class! Learn from someone who designs decks for Spotify, Agencies around Aus, Startups pitching for money and most importantly, GA! This rapid 90 minute class will take you through the basics of amazing slide design with simple design principles and easy to follow steps...
Blogging Like a Boss
Blogging is very popular with businesses, entrepreneurs, creatives, and individuals alike because it allows you to express yourself, educate customers, sell a message and share your knowledge. The beauty today is that you can use words, photographs, videos, and even podcasts to be found and become popular. Search engines and people are actively seeking relevant posts every single day, and well-written content can earn you an audience to achieve...
Virtual Public Speaking + Presentation Skills
Whether you are delivering a zoom webinar, speaking to an entire company or a few clients, your presentation skills establish your credibility and impact. Join us for an updated workshop that will teach you top tips and actionable strategies for presenting confidently online. Presenting online for the first time? Not a confident presenter, even in person? This hands-on workshop goes through all the possible disasters that could happen and gives you...
Advanced Social Media Strategy
In this workshop, for people and businesses already working with social media, you’ll be taken through a step-by-step methodology that will guide your efforts to develop an actionable social media strategy for your business or organisation. You’ll learn how to structure your social media efforts with a strategy which is right for your business, extend your business values, culture and business needs into content, target your audience using...
The Roadmap to Radical Success Bootcamp
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...
User Experience Design Bootcamp Remote (Online)
Our industry-leading campus bootcamp is coming online, to wherever you are. In one day, you’ll work with user experience (UX) design experts learning to craft digital products and experiences that anticipate user’s needs — and keep them coming back. As technology changes and companies compete for customers’ time, providing users an enjoyable experience is critical to both attracting and keeping them loyal. Digital, human-centered products...
Javascript 101
General Assembly @ 1301 Fannin St, Houston, TX
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program...
Sketch Bootcamp
Together we will learn the basics of the Sketch 4 program, how to work with the key tools and workflows for UX and visual designers, and how to create outstanding visual design such as websites, wireframes, mockups even branding and logos. Through our personalized workshop you will be able to hit the ground running with creating and efficiently working with artboards, text and typography design, object styles, symbols, and vector drawing for icons,...
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