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General Assembly
Upcoming Classes in Los Angeles
General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Intro to Facebook Advertising
General Assembly @ 1933 S Broadway, Los Angeles, CA
There are over 1 billion people checking Facebook daily and if you are not currently advertising, you’re missing out on the ability to reach the ones that will love your product or service. This class will teach you some of the insider secrets about the new Facebook ad platform and how to target your ads to be shown to the people most interested in your business. Topics covered will include creating ads, targeting ads, setting up custom audiences,...
Get Your Sh*t Together: The Art of Budgeting
General Assembly @ 1933 S Broadway, Los Angeles, CA
What's up with your finances? Is it possible to get clarity and understand your financial life? Absolutely. But guess what? You have to know how much money you're earning, saving, spending (or want to be spending) to know how much you need to be making. So how do you do that? You need to make a budget. Takeaways In this workshop we walk through line by tedious line of creating your budget. You’ll walk away knowing how much you need to earn and...
Get Your Sh*t Together: Legal + Finance
General Assembly @ 1520 2nd St, Santa Monica, CA
This interactive workshop will cover the most important legal and financial lessons every entrepreneur should know. Legal Tips: Participants will walk away knowing common pitfalls to avoid and smart best practices to keep.We will lay out simple take aways on a broad range of topics including: Vetting and protecting a business name, Business formation, entity types, and company upkeep, Verbal and written contracts, Creating...
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Leadership: Essential Skills Needed to Run a Team
General Assembly @ 1520 2nd St, Santa Monica, CA
Are you a manager or a leader? Not sure the difference? A manager directs and is focused on getting the tasks done; a leader inspires and enables their team to get the tasks done. In this market, the war for talent is at a peak, and you can't afford to be a bad leader (or manager) and risk having your team run to the competitors. This workshop will ensure that you get the foundational tools of how to be a first time leader. Takeaways Understanding...
Pursuing a Career You Love
General Assembly @ 1520 2nd St, Santa Monica, CA
Are you looking for more than just a paycheck? Do you want a role where you can do what you love and get paid for it? The good new is: you can. Whether you want to move into a new industry, start a business or completely reinvent your career, I’ll give you the stories, tools and inspiration to get you started. This will be an interactive, hands-on workshop centred around deep self reflection, partner sharing and group discussion. The first part...
Create Successful Content Strategy Through Storytelling
General Assembly @ 1520 2nd St, Santa Monica, CA
We have a mantra at StoryCraft: “Marketing makes noise. Stories make you listen.” But how does a brand tell great stories? It starts with a deep understanding of your customer’s journey and then translating those insights into a content strategy that’s consistent, compelling and relevant. Every modern brand needs awesome content to connect with their audience, whether through your website, email marketing, or social channels. There’s...
Salary Negotiation Bootcamp
General Assembly @ 360 E 2nd St, Los Angeles, CA
In this experiential and interactive workshop, you'll learn 3 keys to identifying how to prepare for a salary negotiation conversation. We will walk through negotiation tactics for two main scenarios: when you currently hold a position in an organization and would like a raise and/or additional benefits or change in job; when you are interviewing for a job in a new organization. Takeaways Does the idea of negotiating for money make you cringe?...
Instagram for Business
General Assembly @ 360 E 2nd St, Los Angeles, CA
Instagram is one of the hottest apps out there and just waiting for your business to take advantage — its user base is massive and highly motivated to buy. But how do you acquire followers? And how do you convert those followers into buyers? This class is ideal for people who are ready to take their basic Instagram strategy to the next level. It's perfect for professionals who are already well-versed on Instagram including: community managers,...
Strategic Change Management
General Assembly @ 1520 2nd St, Santa Monica, CA
Change Management is the strategic and proactive planning for any change impacting an organization and its people, including organizational, technical, procedural, etc. This workshop provides you with the foundational knowledge and key deliverables/tools involved in a change management project. Who is this course for: Project Managers wanting a better understanding on how to implement change management practices into their respective projects...
Agile & Scrum Fundamentals
General Assembly @ 360 E 2nd St, Los Angeles, CA
Scrum is used extensively, but not exclusively, in web and software development. Everyone from developers to business execs are now expected to know how to work using Scrum, but few are taught it and many struggle along with misinformed ideas. This workshop will cover the main principles and ideas underpinning agile and why using Scrum is the best way to run certain projects. Through games, hands-on practice and project simulations, you’ll be armed...
You Are a Brand
General Assembly @ 360 E 2nd St, Los Angeles, CA
The social space is crowded. There are so many voices, brands, influencers and memes, so then how do YOU stand out? If you want to share your story, start a brand, become an influencer, make connections or advance your career or passion online, then you need to clearly define your what that is and why people should follow, love and believe in it. This class will take a deep dive into creating a personal social strategy, based on your strengths, passions...
Adobe Spark Workshop: Create Engaging Social Media
General Assembly @ 360 E 2nd St, Los Angeles, CA
Complete Course Title: Adobe Spark Workshop: Create Engaging Social Media Using Adobe This class will help students get started with social media by learning all about Adobe Spark: https://spark.adobe.com/ Ever wondered how the beautiful and visually interesting marketing posts from your favorite brands are created? Learn the industry secrets with Adobe expert Chana Messer in this class on Adobe Spark and associated apps. We'll...
Grow Your Confidence & Executive Presence
General Assembly @ 1520 2nd St, Santa Monica, CA
How did Melissa Andrada go from being a shy intern who never said a word during meetings to a Chief Operations Officer winning over the hearts of VCs and helping raise $1.6 million to a CEO nurturing a multi-continent business that embodies her purpose and values? Melissa will share her own personal practice of transformation and liberation as a queer immigrant woman of color, alongside her learnings from executive leaders at Google, Unilever,...
Visualizing Open Data
General Assembly @ 360 E 2nd St, Los Angeles, CA
In this workshop we will bring open data to life through colors, shapes, maps, and context under the lens of business and nonprofit use cases. Students will will learn how to access, visualize, and analyze publicly available data through free online tools, specifically Socrata, Esri ArcGIS Online, Google Maps, and Mapbox. We'll also cover general best practices in cleaning data and putting it through typical workflows and treatments....
Logo Design 101
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity...
Intermediate Excel: Next Steps
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the Coronavirus situation very carefully and will be adjusting delivery of our programs. Due to the current health concerns in the greater San Francisco area, all GA short-form (one day) classes, workshops and bootcamps will temporarily be held online - including this one. Registered students will be...
Visual Design 101
General Assembly @ 1520 2nd St, Santa Monica, CA
The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring COVID-19 very carefully and are adjusting delivery of our programs. Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information...
Build Your Public Speaking Business
The wellbeing of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the Coronavirus situation very carefully and will be adjusting delivery of our programs. Due to the current health concerns in the greater San Francisco area, all GA short-form (one day) classes, workshops and bootcamps will temporarily be held online - including this one. Registered students will be...
Instagram Masterclass with Kayte Demont
Instagram is one of the hottest apps out there and just waiting for your business to take advantage — its user base is massive and highly motivated to buy. But how do you acquire followers? And how do you convert those followers into buyers? This class is ideal for people who are ready to take their basic Instagram strategy to the next level. It's perfect for professionals who are already well-versed on Instagram including: community managers,...
Manager-as-Coach: The New Role Of Modern Leaders
Are you leading with the coaching skills of modern workplaces –– collaboration over competition, people vs. problem focuses, continuous learning, and building innovative teams of trust? Google's well-known Project Oxygen study solidified being "A Good Coach" as the #1 most important behavior of a new manager. Manager-as-Coach has continued to evolve, and success is no longer transactional, hierarchical, and prescriptive. The modern approach...
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