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General Assembly @ 360 E 2nd St, Los Angeles, CA
Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue their efforts. In this workshop on “human-centered SEO,” you’ll learn the basics...
General Assembly @ 1520 2nd St, Santa Monica, CA
Design Thinking has quickly become the catalyst to many of the greatest innovations of our time. Made famous by legendary design firm IDEO and Stanford’s popular d.School, Design Thinking is a human-centered process that helps businesses and organizations solve problems and/or innovate. In this hands-on overview of the Design Thinking process, you’ll learn the high-level approach with practical key tools and practices of human-centered...
General Assembly @ 1001 Colorado Ave, Santa Monica, CA
Everyone wants to grow their business and make their websites successful. But how do you know if you are making progress to your goals? And how do you know what marketing activities are the most efficient and cost effective to pursue? That is the job of analytics and Google Analytics in particular. Without analytics, strategies, goals and marketing are empty. This class is perfect for marketing strategists looking to improve the performance of...
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General Assembly @ 1520 2nd St, Santa Monica, CA
Through guided discussions, group exercises and interactive explorations, students will define copywriting and how it compares to other types of writing, understand its value as a business and marketing tool, learn a basic process for practicing and evaluating copywriting, and apply this knowledge to real-world examples. This class is designed to be highly practical in its applications and appropriately playful in its methods—imagination and creativity...
With more than 80% of the businesses in the US being service-based, it is more important than ever before to create a thoughtfully-designed service. A well-designed service is more than just what meets the eye – it is an intricate journey of consecutive actions that are created with the customer in mind. Service Design is a versatile practice that can be used to improve service-based businesses, employee experiences, public sector services,...
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