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Sam Claney, Catherine Toms & Arooba Khan

Teaches at General Assembly

Sam Claney
Sam is Digital Media Program Manager at Mutual of Omaha Insurance Company. More specifically, he manage all of the paid social media advertising for a Fortune 500 insurance company, and he assist in many other aspect of our digital marketing strategy as well such as SEO, paid search advertising, and content marketing initiatives.

Catherine Toms
Catherine is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specialising in digital marketing in-house consultancy and custom training.

With over 20 years digital marketing experience in Australia and the UK, Catherine has worked with hundreds of companies from big global brands to creative startups to find their direction, organise their approach and implement the right digital marketing strategies for the biggest impact.

Today she works with teams across NAB, Westfield, Kmart and Tennis Australia to consult, train and advise them on how they can use digital, social and mobile channels more effectively to achieve their digital marketing goals.

She believes in sharing everything she’s learnt along the way to support and inspire the growth of future careers and businesses.

As well as leading General Assembly’s Digital Marketing courses Catherine serves up high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.

In recognition of her exemplary service in the classroom, Catherine has been selected as a member of General Assembly's Distinguished Faculty program.

Arooba Khan
Experience & specialties include E-Commerce, Digital Strategy, Strategic Planning, Operational Performance, General Management, Entrepreneurship, and Strategic Partnerships.

Classes taught by Sam Claney, Catherine Toms & Arooba Khan

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