The ability to use data effectively to drive rapid, precise, and profitable decisions has been a critical strategic advantage for companies as diverse as WalMart, Google, Capital One, and Disney. In addition, many current and recent startups such as Palantir and Splunk are based on the application of analytics to large data bases. With the increasing availability of broad and deep sources of information – so-called “Big Data” – business analytics are becoming an even more critical capability for enterprises of all types and all sizes.
In this three-day program, executives learn to identify, evaluate, and capture business analytic opportunities that create value. Learn how to use data to develop insights and predictive capabilities using machine learning, data mining, and forecasting techniques. Next, find out how the use of optimization can support decision-making in the presence of a large number of alternatives and business constraints. Finally, explore the challenges that can arise in implementing analytical approaches within an organization.Impact
The program emphasizes that business analytics can provide real business insights and improve the speed, reliability, and quality of your business decisions. The concepts learned will help you identify opportunities in which business analytics can be used to improve performance and will make you alert to the ways that analytics can be used – and misused – within an organization.
Attending this program will:
- Help you think critically about data and the analyses based on those data — whether conducted by you or someone else
- Enable you to identify opportunities for creating value using business analytics
- Empower you to estimate the value created using business analytics to address an opportunity
Over three days, Business Analytics will take participants through several key topics.
Sample session titles include the following:
- Predicting Outcomes
- Skill versus Luck
- Simulating the Future
- Optimizing Complex Decisions
The program is designed for executives who need to gain a better understanding of how to leverage data. It is also ideal for those working in consulting firms whose backgrounds may be in strategy, strategic planning, or process optimization.
Ideal candidates should have at least five years of management experience in such sectors as general management, consulting, marketing, financial services, technology, engineering, or entrepreneurship, and be looking to enter a leadership role or enhance an existing leadership role at their organization.
Successful candidates should have managerial experience and responsibilities matching a program’s “Who Should Attend” or “Participant Profile” description. All registrations are subject to approval by Columbia Business School.