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Intro to Crafting Content Strategy

  • All levels
  • 18 and older
  • $40
  • 902 Broadway, New York, NY

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  • $40
  • General Assembly East - 3rd Floor @ 902 Broadway 3rd Fl, New York, NY 10010
  • Regular Ticket

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Class Description

Description

What you'll learn in this business training:

Understand your ideal new customer path and how you can engineer it for emotional and transformational experiences as well as conversion. Get real-time feedback on your CX and content (messaging, medium, and sequence). Craft a strategic plan for your content/editorial calendar that feels cohesive instead of ad hoc. Develop a system for how to bake in emotional touch points even if you sell decidedly unemotional products, be they software or scissors. Create a working tool for crafting content strategy and CX that delivers on your company's brand promise and purpose.

Ideal for content and community managers who want to use media in a more strategic way, or entrepreneurs who feel overwhelmed by content creation to market their brand, this class will help you learn how to create an emotional connection with your online customers. Students will find out how to craft a luxurious and sticky CX to create an emotional connection with your ideal customers and discover how to turn every touch point into an opportunity for both branding and conversion.

Students must come to class with a brand that they want to use as their Content + CX guinea pig (this could be your own company/product, your employer, client, or favorite brand). Students should be able to articulate their brand’s promise and purpose and have a solid understanding of the tangible benefits of their chosen product/service.

Class Preparation: Students who enjoy working digitally should bring a laptop or iPad. A pencil and paper are also acceptable.


School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

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General Assembly

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