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Digital Business Strategy: Leading Next-Gen Enterprise™

at Columbia Business School - Morningside Heights

(9)
Course Details
Price:
$6,550
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Location:
Morningside Heights, Manhattan
3022 Broadway Uris Hall
Btwn W 116th & W 120th Streets
New York, New York 10027
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Description
Class Level: All levels
Age Requirements: 21 and older
Average Class Size: 25
Teacher: David Rogers

What you'll learn in this strategy training:

Today, every business is, in part, a digital business. In every industry, traditional business models and processes are being transformed by the spread of new digital technologies and the rise of new disruptive threats.

In order to adapt and thrive, organizations need leaders who can think strategically and harness each wave of digital change to create new value for customers and new opportunities for their business.

The three-day program focuses on how executives can innovate new strategies and business models in order for their organizations to thrive in the digital age. Case studies will feature both digital trailblazers and traditional enterprises that are adapting to the digital age. Participants will leave with a set of planning tools and strategies to apply immediately in their own companies.

Benefits
The course will provide executives with the frameworks, case studies, and strategic planning tools needed to adapt their businesses to grow in the digital age. Participants will learn to think strategically and lead digital initiatives related to customer engagement, data analytics, channel alignment, lean innovation, product strategy, and disruptive competition.

Summary of Benefits:
  • Develop new products, services, and business models for digital customers
  • Leverage your customers’ participation, data, and knowledge for competitive advantage
  • Develop platform strategies to capture value beyond your own products and services
  • Evaluate and manage shifting relationships with partners in your value chain
  • Understand how data and analytics can be used for innovation and for smarter decision-making
  • Be able to apply the lessons of lean startups to any size business
  • Build a test-and-learn culture to accelerate innovation
  • Adapt and evolve your value proposition to stay ahead of disruptive trends
  • Think like the disruptor and assess the disruptive potential of new business models
  • Lead organizational change to drive digital transformation through skills, roles, processes, and culture
Upon completion of this program, you will earn three days benefits.

Curriculum
Digital Business Strategy combines a mix of dynamic lectures, interactive discussion, and group work in small teams. Sessions will focus on strategic concepts, frameworks, and case studies of digital innovation and organizational change. Executives will apply the tools of the course to real-world business challenges, as well as to their own organizations. Strategic concepts will be illustrated through case studies of companies in diverse industries – including retail, consumer goods, b2b, hospitality, financial services, healthcare, automotive, media, technology, and business services.

Sample Session Titles:
  • The 5 Domains of Digital Transformation: A Holistic Framework
  • Customer Network Strategy: Understanding and Harnessing Digital Behaviors
  • Platforms, Competition, and Multi-Sided Business Models
  • Big Data at Work: New Data Types, New Tools, and New Organizational Processes
  • The Data Asset Map: Building the Value of Your Data Over Time
  • A/B testing, Experimentation, and Minimum Viable Products
  • Translating the Lean Startup to Enterprise-Scale Innovation
  • Value Proposition Adaptation: A Customer-Centric Tool for Rapid Change
  • The Disruptive Business Model Map: Customer Trajectories, Network Effects, and Disruptive Scope
  • Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
  • Leadership and the Customer Value Imperative

Participant Profile

Digital Business Strategy is designed for upper- to senior-level executives responsible for leading strategy, innovation, and organizational change in their companies, or client firms.

Admissions Qualifications
Successful candidates should have managerial experience and responsibilities matching a program’s “Who Should Attend” or “Participant Profile” description. All registrations are subject to approval by Columbia Business School.

Still have questions? Ask the community.

Refund Policy
Notification of withdrawal must be sent in writing to CourseHorse. Full refunds can be obtained up to 30 days before the program start date. Due to the costs incurred for program preparation and administration, any cancellations or requests for transfers or deferrals received 30 days or less from the program start are subject to penalty fees as described below. 
  • More than 30 days notice: 0% Cancellation – Transfer Penalty
  • 14 to 30 days notice: 30% Cancellation – Transfer Penalty
  • Less than 14 days notice: 50% Cancellation – Transfer Penalty
Columbia Executive Education, at its sole discretion, reserves the right to limit enrollments regardless of acceptance status. Individuals who have paid tuition but who are deemed ineligible to participate due to such enrollment limitations will receive a refund.

Substitutions:
Requests must be submitted in advance to Columbia Business School Executive Education and will be reviewed on an individual basis, based on participant qualifications and lead time needed for any program pre-work.

Transfers: Transfer requests must be submitted to Columbia Business School Executive Education and must indicate the new dates and/or new program the participant wishes to attend. Transfers are valid only within one year of the original program start date.

Refunds: Any remaining balance of a cancelled program's payment can be applied to another Columbia Business School Executive Education program within one year of the program date. After one year, the balance is nonrefundable.

Full tuition is nonrefundable under these conditions:
  • The registrant or substitute does not enroll in another program within one year of the original start date, and/or
  • The registrant or substitute defers or transfers more than two times.

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Reviews of Classes at Columbia Business School (9)

(9 Reviews)
Digital Business Strategy: Leading Next-Gen Enterprise™
Reviewed by Whitnee H. on 4/17/2019
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School: Columbia Business School

Columbia Business School

About Columbia Business School Executive Education

Columbia Business School Executive Education provides executives from across industries and sectors with the tools, frameworks, and learnings needed to lead and excel. Designed for high-impact business leaders, our offerings include over 50 non-degree,...

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