Digital Health Strategy™

at Columbia Business School - Morningside Heights

(9)
Course Details
Price:
$7,500 3 seats left
Start Date:

Tue, May 12, 8:30am - May 14, 5:30pm (3 sessions)

Next start dates (1)

Location:
Morningside Heights, Manhattan
3022 Broadway Uris Hall
Btwn W 116th & W 120th Streets
New York, New York 10027
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Description
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 25
Teacher: Stan Kachnowski

What you'll learn in this strategy training:

Digital Health Strategy: Leveraging Emerging Technologies in Healthcare


The use of digital technologies is changing the healthcare sector at an unprecedented pace, providing innovative ways to achieve better healthcare outcomes, opportunities for lower long-term healthcare costs, and a rapidly growing digital health market of an estimated $200 billion by 2020.


Run in an unprecedented partnership of Columbia Business School Executive Education and digital health innovation company HITLAB, the Digital Health Strategy program offers executives in the healthcare space unique resources for accelerating the infusion of digital health in their business.


Over the course of three days, executives develop a powerful digital health strategy for their organization, tapping into Columbia Business School’s world-renowned leadership expertise and HITLAB’s preeminent know-how of the healthcare sector.


The program demystifies the value-based components of digital health and generates a common language and framework for accelerated collaboration across the executive's organization. Participants explore a strategic roadmap for its real-world application upon their return to work, leaving with a strategic game plan that ensures sustainability across people, platforms, processes, and partnerships.


Impact

Participants explore and learn how innovative digital health solutions transforms life-science research, clinical testing and development, consumer and patient experience, and business models and operations. They also learn the necessary skills, technologies, organizational enablers, and constraints for successfully finding, verifying, and diffusing new digital health solutions.


The program highlights four key leadership processes that make transformation possible through digital health innovations, teaching participants to articulate how key emerging technologies add patient-centric value can improve organizational productivity. Those key processes entail identifying, selecting, verifying, and diffusing innovations.


After attending program, executives will be ready to:

  • Improve innovation and health outcomes through their new understanding of the potential of digital health
  • Identify digital health opportunities within their industry
  • Diagnose their company’s readiness levels for digital health innovation
  • Develop a digital health strategy to meet specific business needs
  • Measure the impact of their digital health program
  • Embed digital health into the DNA of their organization

Program Structure

The program uses a combination of interactive lectures, case studies, planning group exercises, and experiential learning activities that leverage New York City’s digital health ecosystem. Most importantly, participants learn — step by step — the tools of digital health strategy and apply these tools to their own organization.


Day 1

Participants examine the complex and rapidly changing landscape of digital health and how to develop a digital health strategy for success.

Through an in-depth analysis, they identify the strengths and weaknesses of their organization’s digital health readiness and strategy relative to competition.


In the second half of the day, participants learn about the role digital health plays in their organization, and begin to design a new strategy based leveraging a new digital health strategy toolkit.


Day 2

Executives get empowered to pitch their digital health strategy to their organization, gain support, secure budgets, operationalize plans, and manage for success.


They then pitch their new strategy to their peers in the classroom and outside experts in digital health in order to refine their strategy.


Lastly, they learn which metrics to use to measure success, how to anticipate roadblocks, and how to maintain momentum and build a sustainable platform in their organization.


Day 3

On the last day, participants learn how to embed digital into the DNA of an organization.They will walk away knowing how to achieve success and replicate it within their organization, ensuring sustainability across people, platforms, processes, and partnerships.


Guest speakers will include current and past chief digital officers, chief medical officers, and innovation leaders across the industry. Case studies will be shared from past and current examples, and students will interact with some of the most well-respected minds in the field.


Participant Profile

Digital Health Strategy is designed for executives working in the rapidly evolving fields of life science innovation, pharmaceutical and device research, health tech investment and other related industries. This program empowers participants to understand the complex digital health landscape and to both identify and capture meaningful opportunities to generate new value for both their organizations and customers.


Admissions Qualifications:

Successful candidates should have managerial experience and responsibilities matching a program’s “Who Should Attend” or “Participant Profile” description. All registrations are subject to approval by Columbia Business School.

Still have questions? Ask the community.

Refund Policy
Notification of withdrawal must be sent in writing to CourseHorse. Full refunds can be obtained up to 30 days before the program start date. Due to the costs incurred for program preparation and administration, any cancellations or requests for transfers or deferrals received 30 days or less from the program start are subject to penalty fees as described below. 
  • More than 30 days notice: 0% Cancellation – Transfer Penalty
  • 14 to 30 days notice: 30% Cancellation – Transfer Penalty
  • Less than 14 days notice: 50% Cancellation – Transfer Penalty
Columbia Executive Education, at its sole discretion, reserves the right to limit enrollments regardless of acceptance status. Individuals who have paid tuition but who are deemed ineligible to participate due to such enrollment limitations will receive a refund.

Substitutions:
Requests must be submitted in advance to Columbia Business School Executive Education and will be reviewed on an individual basis, based on participant qualifications and lead time needed for any program pre-work.

Transfers: Transfer requests must be submitted to Columbia Business School Executive Education and must indicate the new dates and/or new program the participant wishes to attend. Transfers are valid only within one year of the original program start date.

Refunds: Any remaining balance of a cancelled program's payment can be applied to another Columbia Business School Executive Education program within one year of the program date. After one year, the balance is nonrefundable.

Full tuition is nonrefundable under these conditions:
  • The registrant or substitute does not enroll in another program within one year of the original start date, and/or
  • The registrant or substitute defers or transfers more than two times.

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Start Dates (2)
Start Date Time Teacher # Sessions Price
8:30am - 5:30pm Stan Kachnowski 3 $7,500
This course consists of multiple sessions, view schedule for sessions.
Wed, May 13 8:30am - 5:30pm Stan Kachnowski
Thu, May 14 8:30am - 5:30pm Stan Kachnowski
8:30am - 5:30pm Stan Kachnowski 3 $7,500
This course consists of multiple sessions, view schedule for sessions.
Thu, Oct 01 8:30am - 5:30pm Stan Kachnowski
Fri, Oct 02 8:30am - 5:30pm Stan Kachnowski

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