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Advanced Marketing Analytics Bootcamp

at General Assembly - Online

(2589)
Course Details
Price:
$250
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Description
Class Level: Intermediate
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Alexander Sierra

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this marketing class:

Unlocking the world of data to help drive high performing marketing campaigns and increase data-driven decision making.

This bootcamp is intended for experienced marketers who want to build on their marketing knowledge to make better data-driven decisions through attribution modeling, statistical significance, and communicating data. This workshop will give you hands on experience with industry standard marketing tools such as Google Analytics Google Data Studio; and impart intermediate to advanced marketing knowledge that you can use in your daily work.

Topics we will cover:
  • Attribution Modeling
  • Statistical Significance in Marketing
  • Google Data Studio
This bootcamp is designed for intermediate to advanced marketers who want to take their analytical understanding to the next level. 

We welcome students with job titles or experience equal to: 
  • Marketing Acquisition Manager
  • Marketing Analyst
  • Marketing Strategist, etc
Takeaways
  • Choose the attribution model that best suits their business needs and goals.
  • Use basic statistical functions to analyze campaign performance and results.
  • Determine when results are statistically significant enough to make a decision based on them.
  • Communicate results and decisions using the story framework.
Preparation 
  • 3-5 years of industry experience in marketing 
  • Students should be well-versed in working with Google Analytics and Google Ads 
  • Comfortable in Excel or Google Sheets 
  • Access to Google Sheets. If you do not have access, create a Google account. 
  • A laptop is required for this workshop. 
  • Strong internet connection

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Reviews of Classes at General Assembly (2,574)

(2574 Reviews)
Advanced Marketing Analytics Bootcamp
Reviewed by Laura M. on 11/25/2019
An insightful course that delves deeply into why statistical accuracy matters when making marketing decisions. The instructor was clear, thorough and did a good job answering students' questions. I did find the course to be kind of disjointed, however, as we spent the first half of the class looking at attribution modeling in Google Analytics while the second half was almost entirely dedicated to statistical analysis. The two topics weren't really woven together in the end.
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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

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