Discover Classes. Earn Rewards.

Brand Strategy Workshop

  • Beginner
  • 18 and older
  • $99
  • Online Class
    , New York, NY
  • 2 hours & 55 minutes

Get More Information

Fill out this form and the course provider will contact you with more information about this course.

  • $99
  • GA NYC (Remote Online) @ Online Class
    Livestream, New York, NY 00000
  • 2 hours & 55 minutes
  • Class ends 12am

By submitting this form, I consent to CourseHorse providing the information in this form with the course provider which may contact me via email, phone or text.

Class Description

Description

What you'll learn in this branding training:

Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including:

  • brand definition, origins and evolution
  • types of branding; Consumer, Corporate, Place, Personal
  • understanding your audience, analysing human behaviour traits to inform brand design and communication strategies.

You will walk away with a toolkit of approaches and methodologies to build your own brand strategies and the ability to observe and critique other brands.

This workshop is idea for beginners starting out to launch a new brand or idea, business-owners or those starting-up new businesses, designers and communications professionals from all levels and areas.

Takeaways

Participants will leave the workshop with an understanding of:

  • Naming: why does it matter and how to do it
  • Verbal Identity: why is it important and to craft a unique voice
  • Positioning your brand: concept and applicable tool
  • Building your brand strategy: bringing all the above together
  • Digital branding: principles, approaches and applications
  • Brand Architecture: concept, models and application
  • Writing your brand narrative (i.e. elevator speech)
  • Designing brand experiences: how to use mediums to express your brand and meet your audiences’ wants and needs

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Brand Strategy Workshop

    Anonymous review on 12/12/2019
    This class was informative, enlightening and a lot of fun! I would highly recommend it, no matter who you are, you represent you!
  • Brand Strategy Workshop

    Reviewed by Ariele Elena K. on 4/25/2019
    Jen is phenomenal. What a power source of information, energy, and know-how. I can't wait to check out her other course offerings! Thank you.
  • Brand Strategy Workshop

    Reviewed by Ramez Y. on 4/24/2019
    Was very useful and informative.
  • Brand Strategy Workshop

    Anonymous review on 12/18/2018
    I thought the instructor knew her sh*t and the content was easy to absorb.
  • Brand Strategy Workshop

    Reviewed by Christina T. on 4/16/2020
  • Brand Strategy Workshop

    Anonymous review on 12/6/2019
  • Brand Strategy Workshop

    Reviewed by Alanna Z. on 8/19/2019
  • Brand Strategy Workshop

    Anonymous review on 4/25/2019
See reviews for other classes at General Assembly
loading...
Hide Reviews

Review Summary by CourseHorse

Students who have taken classes at the Brand Strategy Workshop have praised the courses for the amount of valuable information and useful tools they provide. Many students found the classes to be informative, enlightening, and enjoyable, and recommend them to anyone regardless of their background. The instructor, Jen, is highly regarded for her wealth of knowledge, energy, and expertise. Students are excited to explore other courses taught by her. Overall, the classes are viewed as highly useful and informative, and students appreciate the instructor's expertise and the ease with which they were able to absorb the content. - "Lots of great information and tools to use in the future! Thank you!" - "This class was informative, enlightening, and a lot of fun! I would highly recommend it, no matter who you are, you represent you!" - "I thought the instructor knew her sh*t and the content was easy to absorb."

Questions & Answers (3)

Get quick answers from CourseHorse and past students.

Question from Sophia P.
I work from 10-6 on weekdays. Will there be an evening option for this class in the future?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Sophia, this class offered in an evening. Save the class to your wish list so you'll receive a notification email once we add new dates. Thank you!
Answer from Sophia P.
I had put it on my wish list. Is there any other thing I have to do to receive any notification?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hey Sophia, you're all good. When we add new dates, you'll automatically receive a notification email. Thank you.
Answer Show all 3 answers
Cancel
Question from Lea
How many weeks full programs?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi, Lea. This is just a 1-day class. Thank you.
Answer Show answer
Cancel
Question from Ziad
Is it one day session? Thanks
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Ziad! Yes, this class is for a one-day session only. Thanks!
Answer Show answer
Cancel

General Assembly

At General Assembly you get the tech skills, career advice and networking opportunities needed to be job ready for a career in coding or data or ux design, in as little as three months, with little or no previous experience.

Since 2011 General Assembly has graduated more than 40,000 students...

Read more about General Assembly

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified NYC educator.

General Assembly

General Assembly

All classes at this location

Google Map

Give This Course as a Gift Card

  • Thousands of classes
  • No expiration
  • Unique and memorable gifts for any occasion
  • Personalized
  • Explore a passion, gain a new skill, discover a new hobby, engage in a memorable experience
  • Instant delivery
  • Lock in a price with the Inflation Buster Gift Card Price Adjuster™

Buy a Gift Card

Book this Class as a Group Event

Booking this class for a group? Find great private group events

Or see all Professional Group Events

Explore group events and team building activities ranging from cooking, art, escape rooms, trivia, and more.

CourseHorse Gift Cards

  • Creative & unique gift for any occasion
  • Thousands of classes & experiences
  • No expiration date
  • Instant e-delivery (or choose a date)
  • Add a personalized message
  • Lock in a price with the Inflation Buster Gift Card Price Adjuster™
Buy a Gift Card
gift card with the CourseHorse logo gift card with the CourseHorse logo
Loading...