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Building Your Startup Brand

  • All levels
  • 18 and older
  • $240
  • 227 W 27th St, New York, NY
  • 14 hours over 2 sessions

Start Dates (0)

  • $240
  • Fashion Institute of Technology @ 227 W 27th St, New York, NY 10001
  • 14 hours over 2 sessions
  • Course & Section: CEO 009 55A
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Class Description

Description

What you'll learn in this branding training:

Develop your position in the market, your differentiator, pricing, name, archetype, and story. This class will teach you strategies using neuroscience and psychology that focus on building a strong and unique identity within your market and category.

Please Note:

Check room postings in the lobby of Marvin Feldman Center (27th Street between 7th and 8th Avenue), by security (please tell security where you're going. Bring your order form to show.), or call the day of class for room locations: 212-217-8741 or 212-217-3334.


Refund Policy

Continuing and Professional Studies Refund Policy:

Courses canceled 24 business hours in advance can be fully refunded. Courses that have 2 sessions has 25% refund after first session. Courses that have 3 sessions has 50% refund after first session; No refund after second session. Courses that have 4 sessions will have 50% refund after first session and 25% refund after second session and no refund after third session. Courses that have 5 or more sessions has 75% refund after first session, 50% after second session and 25% after third session and no refund after fourth session.

Please note that there are no makeup sessions and it is highly recommended students attend all sessions of classes they sign up for. They are short, intensive courses and missing one day is missing a lot. 


Precollege Programs Refund Policy:

The $15 registration fee is not refundable.

The refund period ends prior to the second scheduled session of the class, in accordance with the following:

FIT Precollege Programs canceled the course due to low enrollment :
100% including registration fee


Withdrawal prior to the last day of registration :
100% exclusive of registration fee

Withdrawal prior to first day of class:
75% exclusive of registration fee

Withdrawal prior to second day of class:
50% exclusive of registration fee

Withdrawal thereafter:
No refund

Reviews of Classes at Fashion Institute of Technology (936)

(4.4-star rating across 936 reviews)
  • Building Your Startup Brand

    Anonymous review on 1/17/2017
    I was expecting something more into fashion e fashion brands, some actual examples, how to really do it into the fashion world. The class is kind of "old way". I enjoyed some parts of the class and could have an idea. It was good, nothing special.
  • Building Your Startup Brand

    Anonymous review on 10/9/2016
    Class was helpful from a nuts & bolts perspective, though I think the instructor was a bit old fashioned in his views of modern businesses.
  • Building Your Startup Brand

    Reviewed by Samantha U. on 1/20/2018
  • Building Your Startup Brand

    Anonymous review on 6/27/2017
  • Building Your Startup Brand

    Reviewed by CHONG L. on 6/22/2016
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Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from Karine L.
Hello, comments are not so convincing. Is it the same teacher than people had before ? Thanks
Answer from Seth Q. CourseHorse StaffCourseHorse Staff
Yes, the instructor for Building Your Business Brand is WR Mann.
Answer from Brett C.
Yes, WR Mann is the professor. His class helped take my business up a couple notches, and triangulate our branding essence.
Answer Show all 2 answers
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Fashion Institute of Technology

One of New York City’s premier public institutions, Fashion Institute of Technology is an internationally recognized college for design, fashion, art, communications, and business. We’re known for our rigorous, unique, and adaptable academic programming, experiential learning opportunities, academic...

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Fashion Institute of Technology

Fashion Institute of Technology

All classes at this location

If unsure of your room number, please visit the main security desk at the lobby of Marvin Feldman Center at 27th Street between 7th and 8th Avenue for Room Information.

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