Digital Marketing Courses NYC

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Property Budgets and Financial Management

Fordham University PCS @ 113 W 60th St, New York, NY

Learn how to effectively develop and manage budgets for multifamily residential properties using standard accounting principles and practices.  Topics include: lease abstracts;  rent rolls;  security deposits;  vacancy and loss factors;  cash flow income and expense statements;  record-keeping;  accrual vs cash accounting;  financial statements;  annual reports;  variance analysis; ...

Google Ads Simplified| Hands-On Google AdWords Training

Captivate Designs @ 305 Broadway, New York, NY

Become a Google Ads Specialist! Learn how to show up on Google and drive traffic, leads and sales FAST with Google Ads. In this hands-on, one-day Google Ads workshop, attendees will learn all the elements needed to set up and launch a successful and profitable Google Ads campaign. This Google Ads Workshop will cover the following: Introduction to Google Ads Google Ads Account Structure Keyword Research for Paid Search Keyword Match Types...

Intro To Email Marketing

General Assembly @ 902 Broadway, New York, NY

Email marketing - when done well - can be one of the most effective ways to promote your service or business online. Whether you’re a small business owner just getting started with email marketing, a recent grad interested in the field, or a marketer who looking to increase your skills, this class serves as an introduction to help get you going.  You’ll learn the history of laws regulating email marketing, subscriber acquisition best practices,...

Email Marketing for Entrepreneurs and Startups

General Assembly @ 10 E 21st St, New York, NY

Learn how to build an email marketing strategy that grows your business by acquiring and retaining customers. Email marketing - when done well - can be one of the most effective ways to promote your service or business online. Whether you’re a small business owner just getting started with email marketing or a marketer who looking to increase your skills, this class serves as an introduction to help get you going. Takeaways In-depth understanding...

Introduction to Facebook Marketing

General Assembly @ 10 E 21st St, New York, NY

Are you struggling to figure out how to use Facebook for your business? With over one billion users, Facebook can be an extremely effective tool for converting a sale or to gaining a new sales lead. However, the tasks fo content creation, community management, user acquisition, and managing advertisements can be tim consuming and frustrating.  In this session, we will equip you with the information you need to determine if Facebook is a worthwhile...

Paid Advertising: Everything You Need & Want to Know

Fordham University PCS @ 113 W 60th St, New York, NY

Social media marketing has become an integral part of the promotional strategy for most companies, professionals and well-know brands. Consumers are spending more than 2 hours a day engaging with social media. However, today social media marketing has become more challenging and requires more resources as the rules of the game have changed dramatically over the past 5 years.  Facebook has limited the organic reach of a business' posts to less...

Social Media Analytics

General Assembly @ 10 E 21st St, New York, NY

Social media channels are an effective (and free) way to engage your audience and grow your business. But if you’re putting in the time and effort to expand your digital footprint, it’s essential to make sure you’re getting the most out of it. By knowing how to keep track of and analyze key metrics, you’ll be able to develop your social media presence into a powerful brand building tool. In this class, you’ll gain an understanding of the...

Twitter: Acquiring Your First 1000 Users

General Assembly @ 10 E 21st St, New York, NY

Entrepreneurs, startups, marketers, growth hackers, and social media staff could all benefit from a better understanding of how to enhance their brand using Twitter. In this class, you’ll learn how to build a following on Twitter and find out the best practices for engaging your following. You’ll discover how to tap into Twitter’s social graph and gain insights into your competition, how to identify people by location and interests, and how...

Basics of SEO Writing

Newmark Graduate School of Journalism @ 219 W 40th St, New York, NY

Search Engine Optimization (SEO) consists of techniques that increase the number of visitors to your website by ensuring that it appears high in web search results. It has become a vital skill for journalists, news organizations and anyone who want their work to be found online. In this workshop, you will learn through examples and exercises: The importance of SEO for engagement and revenue, How to pick keywords that people will search for online,...

SEO Strategies: What's Working Now

Captivate Designs @ 31 West 34th Street , New York, NY

Creating Marketing Campaigns on Social Media

General Assembly @ 10 E 21st St, New York, NY

Instagram, Pinterest, and Vine are well known as social media tools, but users have only scratched the surface of how these platforms can be utilised from a marketing perspective. In this class ideal for marketers and startup founders, you’ll explore all three platforms, gaining an understanding of their user bases, audience demographics, and strong content areas. You’ll go over examples of marketing campaigns on each platform and eventually...

Intro to Digital Marketing

Startup Institute @ 25 Broadway, New York, NY

Marketing for the digital age is less about billboards and more about keeping your audience engaged from email to Facebook, and everywhere in between. This class will introduce you to the techniques that digital marketers use to acquire and engage customers. You’ll learn the basics of creating a marketing plan and working with analytics, then move into the more technical aspects of marketing, including: SEO, A/B testing, email marketing, and...

Growing on Twitter: How to Build Communities

General Assembly @ 10 E 21st St, New York, NY

Entrepreneurs, startups, marketers, growth hackers, and social media staff could all benefit from a better understanding of how to enhance their brand using Twitter. In this class, you’ll learn how to build a following on Twitter and find out the best practices for engaging your following. You’ll discover how to tap into Twitter’s social graph and gain insights into your competition, how to identify people by location and interests, and how...

Social Strategies, Analytics & ROI for Brands

General Assembly @ 902 Broadway, New York, NY

Anyone can tweet, but it takes real skill to optimize your brand’s social media presence to meet your goals. Learn best practices for leveraging Facebook, Twitter, Pinterest, and YouTube effectively, and the reporting tools to compare performance across channels. This class provides you with hands-on training to quickly set up the tools you’ll need to start measuring for success. Don’t let a meager 140 characters limit your reach. Takeaways:...

Content Marketing & SEO For Businesses:1st 10K Visitors

General Assembly @ 10 E 21st St, New York, NY

Content marketing is the leading driver of visitors, leads and sales for some of the most successful businesses today. In this class, you’ll learn how to create content that drives targeted traffic to your website by ranking for high value keywords on Google. By the end of the class, you’ll know how to establish a content marketing funnel that converts visitors into leads and paying customers. This class is perfect for Business Owners, Marketing...

The Mojo Matrix: 5 Keys to Double Your Profit

Full Time Travel Coaching @ 1140 6th Ave, New York, NY

The Mojo Matrix: 5 Crucial Keys to Bust Through the Bull and Blaze Your Way to More Clients and Cash So You Can Double Your Profit You own a business, and you love it!  And, you are GREAT at doing what you do.  The problem is, you’re struggling to get more profit.  Or, perhaps you were doing great, and then things changed, and you don't understand why.   You’re sick and tired of “magic marketing formulas” that seem...

Cultivating an Online Community for Your Brand

General Assembly @ 902 Broadway, New York, NY

Social media has been able to break down communication walls and give everyone a digital voice, but what really drives an online community? This class will take you through the planning and strategy process needed to architect and grow your own online community. Attendees will walk away with an understanding of how to define an authentic brand voice and image within a community and how to carry out content planning, selection, segmentation, and...

The Business of Freelancing

Newmark Graduate School of Journalism @ 219 W 40th St, New York, NY

Get published, get paid, and make freelancing your business If you do freelance writing or producing and you don't treat it like a business, you have a hobby. Nothing wrong with that, but to get the most out of your freelancing, whether full-time or part-time, you need to be organized and have a systemic approach to get the most out of your work -- both financially and in terms of satisfaction and career advancement. This breezy, conversational...

Social Media Marketing I: An Introduction

Fordham University PCS @ 400 Westchester Ave, West Harrison, NY

Social Media Marketing I: An Introduction to Platforms, Tactics, and Tools  This course is designed to provide an introduction to the operational mechanics and key marketing and communication strategies associated with Facebook, Twitter, LinkedIn, Google+, and Pinterest. Students will no longer be confused by all the hype associated with social media or overwhelmed by the prospect of tweeting, pinning, connecting, and updating their status....

Social Media for Journalists

Newmark Graduate School of Journalism @ 219 W 40th St, New York, NY

We will explore how social media tools – from Twitter and Facebook to LinkedIn and Pinterest – can spark story ideas, reveal trends, and connect you with new sources. Whether you’re a Twitter newbie or a master Tweeter, here’s your chance to dive in deep. In addition to covering social media ethics and etiquette, we will explore best practices and tips, tricks, and tools. Discover how social media can help you build your brand in the new...