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Digital Marketing Courses
NYC
Discover the secrets of digital marketing with a range of classes in NYC. From social media strategies to SEO techniques, unleash your marketing potential and gain the skills to boost your career in the digital world.
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App Store Optimization
General Assembly @ 10 E 21st St, New York, NY
Developing a great mobile app is only half the battle. To get the best return on investment, you need a process to proliferate your app and monetize it as efficiently as possible. In this workshop, you’ll learn how to create this process for your own app. You’ll discuss app submission and update strategies, title and keyword best practices, pricing/promo deals, iTunes data collection and analysis, various revenue models, and much more. Takeaways...
User Acquisition & Growth Hacking for Startups
This course will cover the strategies a growth hacker uses and highlight some of the most successful growth hacks of all time. Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. Some of the most successful startups of all time have used growth hacking techniques...
Linkedin Marketing and Optimization for Consultants
Linkedin Marketing and Optimization for Consultants Workshop If you’re a consultant, LinkedIn is the platform to master in order to build a strong professional presence and consistently grow your business. With over 80% of Social Media generated B2B leads coming from LinkedIn, and an extremely easy way to reach your audience -- without paying for ads -- learning how to effectively leverage this platform could be vital to scaling your company....
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Explore Digital Marketing Private Group Events
Explore private group events and team building activities ranging from cooking to art, escape rooms, trivia, and more
Explore Digital Marketing Private Group Events
Search Results: Owning Your Online Reputation
General Assembly @ 902 Broadway, New York, NY
Anyone can benefit from improving their online reputation — and if you’re an entrepreneur, business owner, student, or job hunter, your reputation can have a tremendous impact on your success. In this class, you’ll learn the best practices for improving your online reputation and find out how to put your best foot forward. You’ll also learn Search Engine Optimization (SEO) principles, how to create content that you want showing up about you,...
How to Win Customers and Influence Analytics
This talk will address and deconstruct everyone’s favorite new buzzword -- Big Data. We will discuss how to recognize data for what it really is, how to be data-driven even if you’re not a numbers person, and most importantly, what comes after data. We’ll talk about how to organize, conceptualize and communicate information in a way that will help you to see, understand, and use data to make smarter decisions and grow your business....
Content Strategy: How to Get Grassroots Growth
Fast forward a few months: your product or service is booming and the social networks are alight with your name. How did you develop such a loyal following? How, without a PR department, an advertising budget, a big-name producer or professional marketing? The answer is simple: you told the real story of your creative endeavors to people who matter. Takeaways Delivery, not take out: go find your readers, not visa versa Dedication over sheer...
Get Social: A Beginner’s Guide to Social Media
Takeaways A basic understanding of the major social networks (Twitter and LinkedIn). A detailed walk through the interface of each social network with a detailed overview of key terms, features, and benefits. A review of real world best practices. Tangible tools to begin using each social network for personal brand or thought leadership purposes. Whether you’re in marketing/advertising, a student or recent graduate hoping to define your personal...
Rules of Engagement
General Assembly @ 902 Broadway, New York, NY
This workshop will take you through how to set up a social marketing strategy that helps guide users in this journey, taking them from just merely being aware to becoming true brand advocates. Engagement is one of the hottest metrics in social marketing. While there are a number of ways to measure engagement, the concept can still feel nebulous. If you want to understand what makes an engaged member of a community, you have to walk in their shoes....
Online Campaign Management
General Assembly @ 902 Broadway, New York, NY
In this workshop, you’ll learn how to set up, manage, and measure their online marketing campaigns using a mix of free tools such as Google Analytics, URL builder, and bit.ly. You’ve selected a good mix of marketing channels, identified the appropriate target audience(s), and launched your marketing campaign. But are you set up to start immediately measuring campaign performance? Prereqs & Preparation Students should have a basic understanding...
2-Day SEO Essentials Class
New York SEO Training Academy @ 185 Madison Ave, New York, NY
Our 2 Day SEO Essential Skills Workshop is our best entry-level training with a focus on learning our step by step, stress-free system for gaining top Web visibility and exposure to help you start getting real results right away. We cover all of the basic strategies and techniques on how to generate qualified traffic to your website in the shortest time possible. This Basic SEO Workshop is actually the first two days of the Complete...
SEO Training for Startups & Beginners
General Assembly
@
Online Class
, New York, NY
Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. Who is this course for: Entrepreneurs and Business Owners who would like to...
SEO Bootcamp
General Assembly
@
Online Class
, New York, NY
Search engine optimization (SEO) is often thought of as a complex and long-term process for marketers. But there are many quick and easy steps you can take to improve your website traffic and start a successful SEO campaign. Students will walk away with a solid base to create a search engine optimized web presence, plus a customized comprehensive plan to continue their efforts. In this workshop on “human-centered SEO,” you’ll learn the basics...
5-Day SEO Mastery Class
New York SEO Training Academy @ 185 Madison Ave, New York, NY
Our 5 Day Complete SEO Mastery Skills Workshop is our most comprehensive training class that covers everything you’ll need to know to start getting real results right away. We cover all of the basic strategies and techniques on how to generate qualified traffic to your website in the shortest time possible. This Complete SEO Mastery Skills Workshop also includes many advanced techniques and strategies that will help you determine what you...
3-Day SEO Advanced Class
New York SEO Training Academy @ 185 Madison Ave, New York, NY
Our 3 Day SEO Advanced Techniques Workshop is great for those individuals or companies that already have a good understanding of SEO basics and are looking for additional ways to move their site ahead of the pack. It covers many of the latest strategies and techniques needed to help you compete even for those sites with very competitive environments. This Advanced SEO Workshop is actually the final three days of the Complete SEO Training Workshop....
Picture This: Mastering Instagram for Business
General Assembly
@
Online Class
, New York, NY
As one of Australia’s fastest growing social networks of our decade, Instagram has risen to the top of the content food chain, and is constantly adding new features and tricks for you or your business to explore. Instagram is a content and storytelling haven with a community of engaged users, ample features and unique DNA that allows you to creatively share in real-time. In this workshop, you will learn about best practices, strategies and actionable...
Effective Email Strategy: How to Write to Get Results
General Assembly @ 30 John St, Brooklyn, NY
This interactive workshop empowers busy startup professionals to get what they want by writing better emails. Whether your goal is to entice a prospective investor, land an important client, or communicate a new strategy to your staff, you can maximize the likelihood of achieving your desired response (and save hours of time) by understanding the fundamentals of effective email communication. Takeaways: Develop a better understanding of your...
Social Media on a Budget
General Assembly
@
Online Class
, New York, NY
If you are a small business or startup looking to build your brand awareness then social media is a great marketing tactic. It can also be great for market research, customer advocacy and of workshop to support your sales. Chances are that budgets will be very tight - meaning everything you create in social media and the steps you take to build your presence will be free. In this workshop, social media guru and General Assembly instructor Alison...
Developing Your Brand on Facebook and Twitter
General Assembly @ 41 Union Square W, New York, NY
This workshop will explore how users interact with brands online, and how businesses can deliver great content via Twitter and Facebook. Gone are the days when a brand was simply a logo and a catch phrase. Social media is facilitating a two-way dialogue between customers and companies, both large and small. Customers can now interact with and directly shape their favorite brands. Takeaways: Identify how individuals use Facebook and Twitter...
Introduction to Acquisition and Email Marketing
This workshop serves as a basic introduction to the practice, wherein the students will get an overview of key terminology, concepts, and approaches. Session I - Introduction to Email Marketing Understand how to leverage leverage email to reach your users, clients, or customers Compare and contrast the various email service providers that are most widely used Identify email design and strategic best practices Describe the basics of analyzing...
Instagram for Business and Brands
Miami Ad School PRO @ 10 Jay St, Brooklyn, NY
Students attending this workshop will be given with a one day crash course in how to craft the ultimate Instagram presence for your company or brand. Instagram is quickly becoming one of the most popular social media platforms. People all over the world are using it to interact with each other in highly visual and creative ways. Despite it's rapid growth, it appears to challenge many companies and brand managers. Many brands have mastered the...
$175
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