Introduction to Sports Marketing and Management is unfortunately unavailable

Thankfully we have 98 other Marketing Classes for you to choose from. Check our top choices below or see all classes for more options.

Introduction to Sports Marketing and Management

at New York City College of Technology - Downtown Brooklyn

(78)
Course Details
Price:
$470
Start Date:

This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!
If you're enrolled in an upcoming date, this simply means that date has now sold out.

Booking for 6+?
Location:
Downtown Brooklyn, Brooklyn
25 Chapel St 4th Fl
Btwn Jay St & Flatbush Ave Ext
Brooklyn, New York 11201
(Map)
Share:
Important:
Price includes $20 Registration Fee
Purchase Options
Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 12

What you'll learn in this marketing class:

This course provides an intensive evaluation of Sports Marketing tactics and strategy to include an in-depth discussion/understanding of how new technology affects marketing the sports industry. The student will study sports marketing, promotion, media, licensing, advertising, the internet and corporate sponsorship in professional sports and the NCAA. Also, the course will analyze and study sports "sales", audience demographics, and media broadcasting since sports events are used as a vehicle to sell corporate products.

Additionally, this course explores sports management in terms of its scope, principles, issues and future trends as well as job responsibilities and competencies required of managers in a variety of sports or sports-related organizations. Successful completion of this course requires that the student have a basic foundation in the Methodology of business, management, marketing and project management.

Course Learning Objectives:
  • Appraise the Significance of sports and leisure in today's society
  • Examine the size and scope of the sports and leisure industries and their many segments.
  • Gain an understanding of the vast extent and traits of sports and how these influence the management of sports.
  • Demonstrate how knowledge of basic management skills is critical to the success of a sports organization.
  • Compare and contrast opposing viewpoints regarding current issues and common ethical dilemmas in sport management.
  • Recognize potential career fields in sports management and the special qualifications required of those fields.
  • Develop strategies for enhancing professional skills and gaining employment within the sports industry.
Price includes $20 Registration Fee

Still have questions? Ask the community.

Refund Policy
Tuition refunds are issued to fully paid students under the following conditions: 100% refunded when withdrawal notice is received prior to first class meeting. 80% refunded if notice is received before the second class meeting. No refunds are given after the 2nd class. All registration fees are non-refundable. 

The Center reserves the right to cancel any course or modify the schedule. This can also include cancellation at the first class meeting. In the event of such a cancellation, you will receive a full refund of all tuition and fees.

Map

Google Map

New York City College of Technology

All classes at this location

Start Dates (0)

This class isn't on the schedule at the moment, but save it to your Wish List to find out when it comes back!

Similar Classes

Benefits of Booking Through CourseHorse

Booking is safe. When you book with us your details are protected by a secure connection.
Lowest price guaranteed. Classes on CourseHorse are never marked up.
This class will earn you 4700 points. Points give you money off your next class!
Questions about this class?
Get help now from a knowledge expert!
Questions & Answers (0)

Get quick answers from CourseHorse and past students.

Reviews of Classes at New York City College of Technology (70)

School: New York City College of Technology

New York City College of Technology

Your college years represent a precious opportunity to gather knowledge, personal strength and resolve for a future that offers unimaginable opportunities for those that have the fortitude to seize them. New York City College of Technology can provide you with these opportunities if you take advantage...

Read more about New York City College of Technology

CourseHorse Approved

This school has been carefully vetted by CourseHorse and is a verified NYC educator.

Want to take this class?

Save to Wish List
Booking this class for a group? Find great private group events here

98 Top Choices

Become SEO Certified by NYC's Top SEO Company! Deal

Become SEO Certified by NYC's Top SEO Company!

at GVATE - Flatiron 27 E 28th St, New York, New York 10016

Who this class is for: This SEO class is for CMO, CEO, Investors, Bloggers, Marketing Students, non-competitors interested in learning about SEO from one of the best SEO agency in NYC. This class is also for potential clients looking for a trusted SEO company to hire. The teacher will also show 1st-page ranking samples. For instance, you can google...

Thursday Sep 19th, 6pm - 9pm

Now:
$319.20
Was:
$399

Digital Marketing Bootcamp

at General Assembly - Flatiron 10 E 21st St 3rd Fl, New York, New York 10010

The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital...

Tuesday Sep 24th, 10am - 5pm

Sales Marketing and PR

at Fashion Institute of Technology - Chelsea 227 W 27th St, New York, New York 10001

This course will show you how to create a press kit, where opportunities are, and how your company can benefit. Industry experts will teach you how to write press releases and how to send your product to editors.  Please Note: Check room postings in the lobby of Marvin Feldman Center (27th Street between 7th and 8th Avenue), by security (please...

Thursday Oct 17th, 6:10pm - 9pm

Social Media Strategy Mapping

at General Assembly - Flatiron 10 E 21st St 3rd Fl, New York, New York 10010

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through how to understand social media platforms and learn how to develop and implement an actionable social media strategy. You’ll learn how to structure your social media...

Tuesday Sep 17th, 6:30pm - 9:30pm

Digital Marketing: Key Concepts and Metrics

at General Assembly - Flatiron 10 E 21st St 3rd Fl, New York, New York 10010

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon...

Wednesday Sep 18th, 6:30pm - 9:30pm

SEO Training for Startups & Beginners

at General Assembly - Flatiron 10 E 21st St 3rd Fl, New York, New York 10010

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company...

Saturday Sep 21st, 10am - 1pm

Build Your Platform: PR & Marketing 101

at Q.E.D. - Astoria 27-16 23rd Ave, Astoria, New York 11105

Producer, publicist and writer Kambri Crews gave this workshop at the West Virginia Writer's Conference and the feedback was phenomenal, so she's bringing it to us. You're a performer, writer, artist, business owner, musician, athlete, you name it and you want to be noticed for how awesome you (and/or your work) are? You must toot your own horn loudly...

Saturday Sep 28th, 12:30pm - 2:30pm

Selling and Marketing Your Product Online

at Fashion Institute of Technology - Chelsea 227 W 27th St, New York, New York 10001

Today's fashion market strongly relies on the internet. This seminar discusses the advantages of having your product available online and shows you how to get it there. Please Note: Check room postings in the lobby of Marvin Feldman Center (27th Street between 7th and 8th Avenue), by security (please tell security where you're going. Bring your order...

Thursday Oct 24th, 6:10pm - 9pm

Social Media Marketing

at Fashion Institute of Technology - Chelsea 227 W 27th St, New York, New York 10001

Is social media marketing growing your business or it is a waste of your valuable time? This class will help you cut through the clutter and build real connections, online and off, using social media, storytelling, and the ever-changing web. Prerequisite:  Students should have functioning social media profiles for business (at least Facebook,...

Monday Nov 4th, 6:20pm - 9:10pm

  (3 sessions)
$180

3 sessions

SEO for WordPress

at Proctor University - Midtown East 211 East 43rd Street 7th Floor, New York, New York 10017

What Is SEO? SEO is an acronym for “search engine optimization” or “search engine optimizer.”Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked...

Tuesday Sep 24th, 6:30pm - 8:30pm

Facebook Advertising Bootcamp

at General Assembly - Flatiron 10 E 21st St 3rd Fl, New York, New York 10010

To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies.  You’ll also learn how to properly measure and optimize your campaigns...

Saturday Sep 21st, 10am - 5pm

Introduction to Social Media for Business

at Fashion Institute of Technology - Chelsea 227 W 27th St, New York, New York 10001

Social media creates a place for community engagement and social interaction. This course will introduce you to the various popular social media platforms and other emerging technologies and tools.  You will learn how to use these platforms and analyze their advantages, disadvantages, and risks. Note:  Check room postings in the lobby...

Monday Oct 21st, 6:20pm - 9:10pm

  (2 sessions)
$120

2 sessions

Google Ads in a Day

at Noble Desktop - SoHo 594 Broadway Ste 1202, New York, New York 10012

Google Ads (formerly Google AdWords) provides businesses with the opportunity to show up at the top of search engine results, drive traffic to their website and generate leads and sales within hours through paid campaigns. This one-day workshop will touch on all aspects of Google Ads. Get an introduction to paid advertising and walk away with an understanding...

Monday Sep 16th, 6pm - 9pm

  (2 sessions)
$325

2 sessions

Marketing for New Marketers

at Baruch College - CAPS - Murray Hill 10010

Become more familiar with the core marketing activities of market research, consumer behavior, product management, supply chain management and integrated marketing communications. These marketing core bases will be analyzed to provide an understanding for market management Note: Classroom location listings are also posted outside the CAPS office and...

Monday Sep 16th, 6:15pm - 8:45pm

  (10 sessions)
$665

10 sessions

Content Marketing For Beginners

at General Assembly - Flatiron 10 E 21st St 2nd Fl, New York, New York 10010

This workshop will teach you how to integrate great content into your marketing in a cohesive, strategic, and optimized way. We’ll cover the need-to-know aspects of creating and executing a content marketing plan, from determining what type of content is most useful for your audience to setting an editorial calendar to measuring performance. You'll...

Thursday Sep 19th, 6:30pm - 8:30pm

SEO in a Day

at Noble Desktop - SoHo 594 Broadway Ste 1202, New York, New York 10012

Search Engine Optimization (SEO) is one of the most critical marketing skills. It's essential for almost any business, and one of the top skills requested on LinkedIn. Good SEO can bring in millions in business; bad SEO can ruin a business. We'll reveal the secrets in this one-day SEO workshop, through lessons and labs where you will actually devise...

Thursday Oct 3rd, 10am - 5pm

Social Media Marketing Overview

at New York Institute of Technology - Upper West Side 1855 Broadway, New York, New York 10023

Social Media is a major component in company marketing strategies. Whatever size your company, integrated social media strategies are a must. Learn the best practices and skills needed to connect your business goals with a proper social media strategy:  choosing a platform,  creating and managing media content,  social listening...

Monday Sep 16th, 6pm - 9pm

  (6 sessions)
$495

6 sessions

Basics of SEO Writing

at Newmark Graduate School of Journalism - Midtown 219 W 40th St, New York, New York 10018

Search Engine Optimization (SEO) consists of techniques that increase the number of visitors to your website by ensuring that it appears high in web search results. It has become a vital skill for journalists, news organizations and anyone who want their work to be found online. In this workshop, you will learn through examples and exercises: The...

Wednesday Sep 18th, 6:30pm - 9pm

Customer Journey Mapping

at General Assembly - Flatiron 10 E 21st St 3rd Fl, New York, New York 10010

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that...

Wednesday Sep 18th, 6:30pm - 9:30pm

Social Media Marketing

at Baruch College - CAPS - Murray Hill 10010

Social Media Marketing utilizes the various tools and techniques for building your brand image, retaining customers, and marketing your offerings online through social networking sites.  Learn the latest interactive promotional strategies and tactics. Topics covered include an understanding of social networking, how to connect with and utilize...

Thursday Sep 19th, 6:15pm - 8:45pm

  (10 sessions)
$665

10 sessions