Introduction to Sports Marketing and Management

at New York City College of Technology - Downtown Brooklyn

Course Details
$280 6 seats left
Start Date:

Mon, Sep 28, 6:00pm - Oct 28, 8:30pm Eastern Time (10 sessions)

Downtown Brooklyn, Brooklyn
25 Chapel St 4th Fl
Btwn Jay St & Flatbush Ave Ext
Brooklyn, New York 11201
Price includes $20 registration fee.
Purchase Options
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 12

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this marketing class:

This course provides an intensive evaluation of Sports Marketing tactics and strategy to include an in-depth discussion/understanding of how new technology affects marketing the sports industry. The student will study sports marketing, promotion, media, licensing, advertising, the internet and corporate sponsorship in professional sports and the NCAA. Also, the course will analyze and study sports "sales", audience demographics, and media broadcasting since sports events are used as a vehicle to sell corporate products.

Additionally, this course explores sports management in terms of its scope, principles, issues and future trends as well as job responsibilities and competencies required of managers in a variety of sports or sports-related organizations. Successful completion of this course requires that the student have a basic foundation in the Methodology of business, management, marketing and project management.

Course Learning Objectives:
  • Appraise the Significance of sports and leisure in today's society
  • Examine the size and scope of the sports and leisure industries and their many segments.
  • Gain an understanding of the vast extent and traits of sports and how these influence the management of sports.
  • Demonstrate how knowledge of basic management skills is critical to the success of a sports organization.
  • Compare and contrast opposing viewpoints regarding current issues and common ethical dilemmas in sport management.
  • Recognize potential career fields in sports management and the special qualifications required of those fields.
  • Develop strategies for enhancing professional skills and gaining employment within the sports industry.
Price includes $20 Registration Fee

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Refund Policy
Tuition refunds are issued to fully paid students under the following conditions: 100% refunded when withdrawal notice is received prior to first class meeting. 80% refunded if notice is received before the second class meeting. No refunds are given after the 2nd class. All registration fees are non-refundable. 

The Center reserves the right to cancel any course or modify the schedule. This can also include cancellation at the first class meeting. In the event of such a cancellation, you will receive a full refund of all tuition and fees.


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New York City College of Technology

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Start Dates (1)
Start Date Time Teacher # Sessions Price
6:00pm - 8:30pm Eastern Time TBD 10 $280
This course consists of multiple sessions, view schedule for sessions.
Wed, Sep 30 6:00pm - 8:30pm Eastern Time TBD
Mon, Oct 05 6:00pm - 8:30pm Eastern Time TBD
Wed, Oct 07 6:00pm - 8:30pm Eastern Time TBD
Mon, Oct 12 6:00pm - 8:30pm Eastern Time TBD
Wed, Oct 14 6:00pm - 8:30pm Eastern Time TBD
Mon, Oct 19 6:00pm - 8:30pm Eastern Time TBD
Wed, Oct 21 6:00pm - 8:30pm Eastern Time TBD
Mon, Oct 26 6:00pm - 8:30pm Eastern Time TBD
Wed, Oct 28 6:00pm - 8:30pm Eastern Time TBD

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