Marketing Plan Development

at Baruch College - CAPS - Online

Course Details
$665 6 seats left
Start Date:

Sat, Jul 10, 9:00am - Jul 31, 4:00pm Eastern Time (4 sessions)

Price includes a one-time $20 registration fee.
Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 10

What you'll learn in this marketing strategy course:

A Marketing Plan is a written document that details the necessary actions to achieve marketing objectives. It can be for the entire company or a product or service, a brand, or a product line. A marketing plan is usually part of the overall business plan. 

Topics covered include:

  • Analyzing the Current Situation
  • Understanding Markets and Customers
  • Planning Segmentation
  • Objectives
  • Developing Product and Brand Strategy
  • Planning Performance Measurement & Implementation Control.

Note: Classroom location listings are also posted outside the CAPS office and the lobby of the 17 Lexington Avenue building.

Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

Still have questions? Ask the community.

Refund Policy
Students MUST submit a detailed written request to withdraw from a course, which CourseHorse will then forward on to the school. The request must state the reason of cancellation.

Refunds or credits are available: Full refund or credit if request to withdraw is made 3 business days before the first class session. 50% refund or credit if request to withdraw is made before the second class session. After the second class session no refunds or credits will be granted.

No refunds or credits will be issued for classes that meet four sessions or fewer. Classes include seminars, intensives and workshops.

All refunds will have a $25 processing fee deducted from the course refund as well as a $20 registration fee ($45 total).

When Baruch College cancels a course, refunds are made automatically. If for any reason the department cancels a session, then a make-up session will be offered.


Students who wish to withdraw from a course must notify the CAPS Office in writing. Failure to complete a course, ceasing to attend class, notifying the instructor of your desire to withdraw, or general dissatisfaction with a course does not constitute a withdrawal and does not entitle you to a refund. Instructors are not permitted OR able to process withdrawals, transfers or refunds.


If a student misses a session, the department unfortunately does not authorize the student to make up that missed session in another section. If the instructor informs the student to visit another section of his class, then that is between the student and the instructor. 
Start Dates (1)
Start Date Time Teacher # Sessions Price
9:00am - 4:00pm Eastern Time TBD 4 $665
This course consists of multiple sessions, view schedule for sessions.
Sat, Jul 17 9:00am - 4:00pm Eastern Time TBD
Sat, Jul 24 9:00am - 4:00pm Eastern Time TBD
Sat, Jul 31 9:00am - 4:00pm Eastern Time TBD

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Questions & Answers (1)

Get quick answers from CourseHorse and past students.

Question from daniela g.
Hi All, I am very interested in the Marketing Plan Development course at Baruch. I have an upper graduate degree in Economics and have been working as a Junior Brand Manager for 8 months now. I am lookig for an advanced level course, tha could help me improve my marketing skills. Given they say its an all level course, could somebody please advise it the level is more basic of medium ? thank you in advance, highly appreciate
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi, Daniela! This class is taught at an Intermediate level. Hope this helps.

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School: Baruch College - CAPS

Baruch College - CAPS

We are now celebrating our 32nd anniversary in providing quality courses, certificates and services to our community. Established in 1978 to serve the New York and international communities with high-quality, professional education and training, Baruch College's Division of Continuing and Professional...

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