May 9th
6–8:30pm EDT
Learn how to create effective marketing strategies to grow your business in the heart of New York City with expert instructors and industry professionals. Discover the latest techniques and trends in marketing strategy, including market research, brand positioning, and digital marketing, through immersive classes in NYC.
Unfortunately, no classes in-person in NYC have spots left, but 1 class live online is available.
Washington Photo Safari @ Virtual Classroom
Learn how to effectively market and promote your photography business with this workshop at Washington Photo Safari. Discover how to find clients, select the right social media channels, and establish achievable marketing goals. Take your photography business to the next level with this informative and practical course.
92nd Street Y @ 1395 Lexington Ave, New York, NY
Men’s jewelry is widely popular in today’s fashion market. Students will learn to make bangles, cuffs and even rings for men using forging, twisting, hammering and soldering techniques. Brass, copper, bronze and silver will be explored to adopt your jewelry designs to the male aesthetic and create beautiful (Father’s Day) gifts, or a marketable niche of your own. Supply List Visitors are not required to show proof of vaccination. Masks...
IESE Business School @ 165 W 57th St, New York, NY
Strategic Marketing: Building Impactful and Integrated Marketing Plans In this comprehensive and highly practical two-day program, you will gain a broad overview of strategic marketing and acquire the tools to devise solid marketing plans from B2C, B2B and non-profit perspectives. The course will examine the core components of successful marketing in a highly practical approach - from designing strategies to connect with your customers, to...
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General Assembly @ 10 E 21st St, New York, NY
Instagram, Pinterest, and Vine are well known as social media tools, but users have only scratched the surface of how these platforms can be utilised from a marketing perspective. In this class ideal for marketers and startup founders, you’ll explore all three platforms, gaining an understanding of their user bases, audience demographics, and strong content areas. You’ll go over examples of marketing campaigns on each platform and eventually...
General Assembly @ 10 E 21st St, New York, NY
If you’re a startup founder, a business leader, or a product manager, being able to set your own pricing strategy is of the utmost importance. In this class, you’ll learn how to set a price for your new product or service. After getting started with customer-based pricing, you’ll receive an overview of the most common pricing strategies as well as the determinants of price. Finally, you’ll find out how to build a pricing capability for...
Startup Institute @ 25 Broadway, New York, NY
Marketing for the digital age is less about billboards and more about keeping your audience engaged from email to Facebook, and everywhere in between. This class will introduce you to the techniques that digital marketers use to acquire and engage customers. You’ll learn the basics of creating a marketing plan and working with analytics, then move into the more technical aspects of marketing, including: SEO, A/B testing, email marketing, and...
General Assembly @ 10 E 21st St, New York, NY
The obvious part of developing a new product is how you’ll build it. The not-so-obvious part to be considered is should you build it. This workshop aims to help you deconstruct your idea down to its core assumptions, using customer interviews to test the validity of those assumptions. Together, we’ll explore: Why a healthy dose of skepticism can be instrumental in product success Two psychological concepts that are the leading causes of startup...
Full Time Travel Coaching @ 560 W. 43rd St., New York, NY
You know how it goes - you own your own business, and you end up doing everything from selling to accounting. You want to generate more business, but when it comes to marketing, you find a lot more excuses than results. Join us for a workshop where we will explore the importance of passion and personality in what you do, and how you do it. We'll explore the potential impacts of marketing, and how to make good choices that resonate with your time,...
General Assembly @ 902 Broadway, New York, NY
In this class, students will understand the meaning behind commonly-used social media metrics, identify opportunities to drive better ROI on social media, and learn how to attribute social activity to business outcomes. Having a million impressions and 100,000 followers is great, but how much did it cost you to get there? And how is that driving your bottom-line growth? Don’t fall into the common pitfalls of vanity measurements in social media...
Full Time Travel Coaching @ 1140 6th Ave, New York, NY
The Mojo Matrix: 5 Crucial Keys to Bust Through the Bull and Blaze Your Way to More Clients and Cash So You Can Double Your Profit You own a business, and you love it! And, you are GREAT at doing what you do. The problem is, you’re struggling to get more profit. Or, perhaps you were doing great, and then things changed, and you don't understand why. You’re sick and tired of “magic marketing formulas” that seem...
General Assembly @ 10 E 21st St, New York, NY
For new entrepreneurs, going from an idea to a developed concept is the first step in developing your business. By learning how to create a roadmap for your company’s marketing strategy, you’ll be able to convey your ideas with confidence and take the first steps toward getting your business off of the ground. In this workshop, you’ll take an in-depth look at the five key activities involved in creating a successful marketing plan. You’ll...
Be Social Change @ 601 W 26th St, New York, NY
If you want your organization to grow, succeed, and make an impact, you need a way to consistently attract new customers and supporters. Whether you’re building an organization or working in one, reaching the people you want to serve and growing your market will always be a top priority for your team. Online marketing offers a powerful and cost-effective way to reach your audience, but the number of channels, strategies, and tactics out there...
Newmark Graduate School of Journalism @ 219 W 40th St, New York, NY
Get published, get paid, and make freelancing your business If you do freelance writing or producing and you don't treat it like a business, you have a hobby. Nothing wrong with that, but to get the most out of your freelancing, whether full-time or part-time, you need to be organized and have a systemic approach to get the most out of your work -- both financially and in terms of satisfaction and career advancement. This breezy, conversational...
Iris7 Marketing @ 16 W 23rd St, New York, NY
In this hands-on workshop you will learn how to reach your ideal clients by connecting with them across social media. Over the course of two hours, we will work with you to hone your brand, identify your target audience, decide which social media channels to use, and create a resource-conscious plan for executing your strategy. You will leave the workshop with a clear understanding of what it takes to run an effective social media campaign.
Miami Ad School PRO @ 35-37 36th St, New York, NY
In this course, you will learn the methods, trends, and tools that are transforming today’s digital landscape and how you can utilize digital insights to become a better strategist. Technology has evolved our lives. It’s also transformed the definition of a big idea. Planners need to understand this rapid change to thrive in the digital age. This one day crash course in digital strategy for planners will rapidly change the way you think and...
Miami Ad School PRO @ 10 Jay St, Brooklyn, NY
Connected By Design is a unique workshop that will show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies—including Amazon, Apple and Google—have harnessed...
Fordham University PCS @ 400 Westchester Ave, West Harrison, NY
Complete Course Title: E-mail Marketing: Creating Campaigns to Acquire and Retain Customers This course will provide e-mail marketing strategies and tactics that businesses can use to enhance brand awareness and motivate sales conversions. E-mail is a vital marketing medium. E-mail marketing produces an average return of $39.40 for every advertising dollar spent, and e-mail has the highest return on investment (ROI) of any digital or offline channel....
New York City College of Technology @ 25 Chapel St, Brooklyn, NY
This course provides an intensive evaluation of Sports Marketing tactics and strategy to include an in-depth discussion/understanding of how new technology affects marketing the sports industry. The student will study sports marketing, promotion, media, licensing, advertising, the internet and corporate sponsorship in professional sports and the NCAA. Also, the course will analyze and study sports "sales", audience demographics, and media broadcasting...
General Assembly @ 30 John St, Brooklyn, NY
Takeaways Learn how to plan a video production strategy appropriate to your goals. Be able to manage the production team that is executing your production plan. Understand budgetary requirements and identify problem areas before they are an issue. Communicate effectively with hired guns and their team. Understand how to staff a video production project. Whether you’re a small business owner interested in creating online content to market your...
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
As people's attention become more fragmented, the stories and brands we create need to move across channels, gaining views and shares on blogs, social media, forums, paid advertising and more. In this class, each student will have a deeper grasp of the evolution of media by understanding what brands are doing successfully to get into people’s stream of attention. They then will be able to plan out a media strategy that gives them the power to...
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