Learn the ins and outs of digital marketing, content creation, and social media strategy in the heart of New York City with these comprehensive marketing classes. Gain practical skills and industry knowledge to boost your career in the fast-paced world of marketing.
21 classes have spots left
General Assembly @ 902 Broadway, New York, NY
Rather than this being about traditional linear storytelling this class will be about showing how to tell the story of your brand through digital experience. Storytelling is about creating a path for your customers, one that engages them in a more emotional way. We'll explore questions like: What is the narrative that the user experiences as they engage with your brand? How can you set expectations of that experience? What path do you want...
Sprintzeal Americas Inc @ 165 Broadway, New York, NY
This course can relate to multiple different roles within your marketing team. A “specialist” is a general term which typically relates to someone who has a specific skill within one of the digital marketing channels. The most common types of marketing specialists are those who focus in one ofthe following: search engine optimization (SEO), paid search (PPC), display media, social media and shopping feeds. These specialists will only know one...
Sprintzeal Americas Inc @ 165 Broadway, New York, NY
The role of this class is to design, create, and deliver marketing programs to support expansion and growth of the company services and products.This role requires an in depth knowledge marketing strategies and tools. Proficiency in graphics, web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures. Marketing professionals rely on judgment in planning and experience to...
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Explore Digital Marketing Private Group EventsGeneral Assembly @ 902 Broadway, New York, NY
It’s easy to think that a great product or service will sell itself, but it’s rarely the case. In this class ideal for startup founders and marketers, you’ll find out how to market your content. You’ll learn how to utilise different types of content to tell a story, increase engagement around your content, and then repurpose your content for different channels to maximise visibility. Takeaways Understand what content marketing is. Create...
General Assembly @ 10 E 21st St, New York, NY
Working as a freelancer, entrepreneur or at a startup, you’re often told to “Hustle Harder” as a way of becoming more successful. For some, this motivation is necessary and useful. However, what if you’re already motivated, and are looking to develop specific processes that will help grow your business? This workshop-style class will help you develop a scalable process aligned with your desired business outcomes. You’ll also discover...
Sprintzeal Americas Inc @ 165 Broadway, New York, NY
Over the years there has been big progress in Digital Marketing training, starting from individual development or promoting companies brand or products or services. At Sprintzeal, our Digital Marketing Associate’s course can help you prepare to succeed as a well-rounded marketing and sales professional. Learn about traditional and online marketing channels, market research, public relations, search engine optimization and product management to...
General Assembly @ 902 Broadway, New York, NY
Marketing is the fuel that drives awareness, sales and growth. Whether bootstrapped or well-financed, a startup should have a marketing plan in place from the very beginning. But where do you start and how do you make it strategic, cohesive and tactical? In this class, students will begin by learning about the main categories of the marketing process, and the fundamental concepts and skills contained within each. We will explore the areas of research...
General Assembly @ 902 Broadway, New York, NY
Understand your ideal new customer path and how you can engineer it for emotional and transformational experiences as well as conversion. Get real-time feedback on your CX and content (messaging, medium, and sequence). Craft a strategic plan for your content/editorial calendar that feels cohesive instead of ad hoc. Develop a system for how to bake in emotional touch points even if you sell decidedly unemotional products, be they software or scissors....
General Assembly @ 902 Broadway, New York, NY
You'll learn how to develop a product people really need by uncovering these needs well in advance. Before you write one line of code, before you hire a large team, before you take a big risk, you'll learn how to evaluate if people need your product through three activities to learn from your future customers. Many startups and businesses are being founded based on a hunch, a judgment call, incomplete information, and faith-based hallucinations...
General Assembly @ 10 E 21st St, New York, NY
Building new products is filled with uncertainty. Lean startup presents a framework to navigate that uncertainty to learn what works, and what needs to change if you want your product to get traction. In this class, you’ll not only learn about lean startup and the methods that come with it, you’ll also be able to start applying new strategies that prioritize learning and doing the right things at the right times as you create successful new products...
Newmark Graduate School of Journalism @ 219 W 40th St, New York, NY
Get published, get paid, and make freelancing your business If you do freelance writing or producing and you don't treat it like a business, you have a hobby. Nothing wrong with that, but to get the most out of your freelancing, whether full-time or part-time, you need to be organized and have a systemic approach to get the most out of your work -- both financially and in terms of satisfaction and career advancement. This breezy, conversational...
Input Lofts (formerly WECREATE) @ 58 E 11th St, New York, NY
Complete Course Title: Passion, Personality and Marketing: A Winning Formula to Get Business Results Join us in this workshop where we will explore the importance of passion and personality in what you do, and how you do it. We'll explore the potential impacts of marketing, and how to make good choices that resonate with your time, and your interests. You know how it goes - you own your own business, and you end up doing everything from...
Be Social Change @ 601 W 26th St, New York, NY
Your website is usually the first thing people see when they want to learn about your organization. It’s the true visual representation of who you are - so plenty of thought, planning and expertise should go into developing it. But how do you figure out what you need, understand technology that’s changing every day, and bring it home on budget? These two hours will take you through the necessary steps to start, conquer, project manage, and...
Noble Desktop @ 185 Madison Ave, New York, NY
Noble Desktop @ 185 Madison Ave, New York, NY
Newmark Graduate School of Journalism @ 219 W 40th St, New York, NY
We will explore how social media tools – from Twitter and Facebook to LinkedIn and Pinterest – can spark story ideas, reveal trends, and connect you with new sources. Whether you’re a Twitter newbie or a master Tweeter, here’s your chance to dive in deep. In addition to covering social media ethics and etiquette, we will explore best practices and tips, tricks, and tools. Discover how social media can help you build your brand in the new...
Newmark Graduate School of Journalism @ 219 W 40th St, New York, NY
In this workshop given by former BusinessWeek personal finance editor Toddi Gutner, now a successful independent writer and media consultant, students will learn the importance and particulars of building their own brand. Increasingly, today’s young journalists are following new, much more entrepreneurial career paths than their predecessors did. Instead of getting a job at a single media organization, these “indies” are going out into the...
Full Time Travel Coaching @ 112 W 34th St, New York, NY
A workshop that will help you make marketing and advertising fun, obtainable, do-able, and affordable. We’ll teach you how your entire marketing strategy can shift by incorporating passion and personality, help you address the fears and obstacles currently holding you back from advertising, and leave you with some great takeaways to implement when you leave the room. This is a chance for you to bring your success and your failures in your business...
IN Studios @ 115 W 29th Street, New York, NY
Full Course Name: Personal Branding that Makes an Impression for Entrepreneurs Book More Jobs! What's the definition of insanity? Doing the same thing over and over again expecting different results. Isn't it time you tried something new, with proven results? Our marketing training helps entrepreneurs & actors get from where they are to where they want to be - fast! This session focusses on how to make a memorable impression, elevator speeches...
Miami Ad School PRO @ 35-37 36th St, New York, NY
In this workshop, participants will learn how to effectively communicate ideas and speak confidently in front of their clients. This course covers everything from how to plan for a great presentation to actually delivering it. Presentation skills are absolutely critical to success in the advertising world. And if you’re a human with a pulse, you’re statistically prone to hate speaking in front of a crowd. Jerry Seinfeld said it best when...
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