Marketing Classes NYC

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Social Media Analytics

General Assembly @ 10 E 21st St, New York, NY

Social media channels are an effective (and free) way to engage your audience and grow your business. But if you’re putting in the time and effort to expand your digital footprint, it’s essential to make sure you’re getting the most out of it. By knowing how to keep track of and analyze key metrics, you’ll be able to develop your social media presence into a powerful brand building tool. In this class, you’ll gain an understanding of the...

User Acquisition Marketing Bootcamp

General Assembly @ 10 E 21st St, New York, NY

User Acquisition Marketing is more than just bringing new people to your product. It’s being able to measure the impact of your efforts to more efficiently grow your base. This workshop serves as a basic introduction to the practice, aimed at giving students an overview of key terminology, concepts, and approaches. Course Outline: ​Introduction to User Acquisition Marketing Describing the potential impact of a user acquisition campaign on...

Digital Advertising: Intro to Yield & AD Optimization

General Assembly @ 902 Broadway, New York, NY

In this class, you’ll learn the first steps to begin monetizing your display advertising - including essential terms for understanding digital advertising, understanding which ad partners are best suited for your site’s audience, and the difference between programmatic and traditional display management. If you’re a website owner, entrepreneur, or account manager, you’re probably interested in maximizing the value of your site’s inventory...

Twitter: Acquiring Your First 1000 Users

General Assembly @ 10 E 21st St, New York, NY

Entrepreneurs, startups, marketers, growth hackers, and social media staff could all benefit from a better understanding of how to enhance their brand using Twitter. In this class, you’ll learn how to build a following on Twitter and find out the best practices for engaging your following. You’ll discover how to tap into Twitter’s social graph and gain insights into your competition, how to identify people by location and interests, and how...

Intro to Digital Marketing

General Assembly @ 10 E 21st St, New York, NY

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll: Break down the components of a digital marketing campaign. Survey today’s digital marketing landscape and its career opportunities. Learn...

Basics of SEO Writing

Newmark Graduate School of Journalism @ 219 W 40th St, New York, NY

Search Engine Optimization (SEO) consists of techniques that increase the number of visitors to your website by ensuring that it appears high in web search results. It has become a vital skill for journalists, news organizations and anyone who want their work to be found online. In this workshop, you will learn through examples and exercises: The importance of SEO for engagement and revenue, How to pick keywords that people will search for online,...

Developing Customer Insights

General Assembly @ 902 Broadway, New York, NY

This workshop will show you how to use methods online and off to learn about your customers and apply those insights to your business. Knowing and understanding your audience is a fundamental part of growing your business. Whether you’re in product development, working on an elevator pitch, or launching a marketing strategy, customer insight can be what gives you the edge in a hypercompetitive world of brand recognition. Takeaways Define customer...

SEO Strategies: What's Working Now

Captivate Designs @ 31 West 34th Street , New York, NY

Creating Marketing Campaigns on Social Media

General Assembly @ 10 E 21st St, New York, NY

Instagram, Pinterest, and Vine are well known as social media tools, but users have only scratched the surface of how these platforms can be utilised from a marketing perspective. In this class ideal for marketers and startup founders, you’ll explore all three platforms, gaining an understanding of their user bases, audience demographics, and strong content areas. You’ll go over examples of marketing campaigns on each platform and eventually...

Intro to Digital Marketing

Startup Institute @ 25 Broadway, New York, NY

Marketing for the digital age is less about billboards and more about keeping your audience engaged from email to Facebook, and everywhere in between. This class will introduce you to the techniques that digital marketers use to acquire and engage customers. You’ll learn the basics of creating a marketing plan and working with analytics, then move into the more technical aspects of marketing, including: SEO, A/B testing, email marketing, and...

Introduction to Business Analysis Training

Learning Tree International @ 1601 Broadway, New York, NY

Introduction to Business Analysis Training: Defining Successful Projects This Introduction to Business Analysis training course provides the essentials of the business analysis process, incorporating industry best practices from IIBA®, BCS, and Project Management. Through interactive workshops you will conduct a business needs analysis to elicit stakeholder requirements, apply business analysis techniques to identify key problems and potential...

Developing User Requirements: Key to Project Success

Learning Tree International @ 1601 Broadway, New York, NY

Learn the essential skills for developing user requirements and enhancing your development processes in this user requirements training course. Discover how to effectively elicit, analyze, write, and validate requirements, as well as manage changes to ensure project success. Sign up now to get the right information from stakeholders and avoid wasting resources.

Growing on Twitter: How to Build Communities

General Assembly @ 10 E 21st St, New York, NY

Entrepreneurs, startups, marketers, growth hackers, and social media staff could all benefit from a better understanding of how to enhance their brand using Twitter. In this class, you’ll learn how to build a following on Twitter and find out the best practices for engaging your following. You’ll discover how to tap into Twitter’s social graph and gain insights into your competition, how to identify people by location and interests, and how...

Social Strategies, Analytics & ROI for Brands

General Assembly @ 902 Broadway, New York, NY

Anyone can tweet, but it takes real skill to optimize your brand’s social media presence to meet your goals. Learn best practices for leveraging Facebook, Twitter, Pinterest, and YouTube effectively, and the reporting tools to compare performance across channels. This class provides you with hands-on training to quickly set up the tools you’ll need to start measuring for success. Don’t let a meager 140 characters limit your reach. Takeaways:...

Data Driven UX Design

General Assembly @ 902 Broadway, New York, NY

This 2-hour class demystifies the buzz around metrics, analytics, and data. For every digital product, there are strategic level key performance metrics (KPI) that management has to monitor. On the tactical level, product design decisions should be data driven. This class will demonstrate how to make actionable design decisions based on metrics from Google Analytics, A/B testing, eyetracking data, social media and real-time stats. Oftentimes, there...

Lean Marketing

General Assembly @ 902 Broadway, New York, NY

This Lean Marketing workshop will dive into the fundamentals: what is lean and agile methodology and why is it beneficial to adopt? Then, using insights gleaned from brand best practices and entrepreneurial methodology with the approach, “Think like a Brand. Act like a Startup.” The workshop will explore how to create a customer-centric focus with digital agility and reactivity to market trends. Then, learn how to use the lean scientific method...

Introduction to Digital Advertising

General Assembly @ 902 Broadway, New York, NY

This is an introduction level course for the content creator or businessperson who is wondering what all of those three-letter acronyms in the digital advertising industry mean, wants to understand how a company like Google or Facebook works, or what native advertising really means, among other introductory level concepts. Here are the topics we'll be discussing: How does a website that doesn't charge its readers and consumers directly make money?...

Tactical Customer Interviewing

General Assembly @ 10 E 21st St, New York, NY

The obvious part of developing a new product is how you’ll build it. The not-so-obvious part to be considered is should you build it. This workshop aims to help you deconstruct your idea down to its core assumptions, using customer interviews to test the validity of those assumptions. Together, we’ll explore: Why a healthy dose of skepticism can be instrumental in product success Two psychological concepts that are the leading causes of startup...

Content Marketing & SEO For Businesses:1st 10K Visitors

General Assembly @ 10 E 21st St, New York, NY

Content marketing is the leading driver of visitors, leads and sales for some of the most successful businesses today. In this class, you’ll learn how to create content that drives targeted traffic to your website by ranking for high value keywords on Google. By the end of the class, you’ll know how to establish a content marketing funnel that converts visitors into leads and paying customers. This class is perfect for Business Owners, Marketing...

Bootstrapping PR for Start-Ups & Entrepreneurs

General Assembly @ 10 E 21st St, New York, NY

After spending months creating and executing a business plan, you've managed to score your first couple of sales. Now, you're faced with the daunting challenged of getting your business in the news, and spreading your 'who, what, where, why and when' with the world so that you can increase the amount of traffic to your website, and attract new customers from all different channels. With no idea of where or how to start, this can often seem like a...