Learn the ins and outs of digital marketing, content creation, and social media strategy in the heart of New York City with these comprehensive marketing classes. Gain practical skills and industry knowledge to boost your career in the fast-paced world of marketing.
24 classes have spots left
Fordham University PCS @ 400 Westchester Ave, West Harrison, NY
Social Media Marketing I: An Introduction to Platforms, Tactics, and Tools This course is designed to provide an introduction to the operational mechanics and key marketing and communication strategies associated with Facebook, Twitter, LinkedIn, Google+, and Pinterest. Students will no longer be confused by all the hype associated with social media or overwhelmed by the prospect of tweeting, pinning, connecting, and updating their status....
JS Media & Agent-cy Online Marketing @ 150 East 42nd St, New York, NY
This has been designed specifically for the hungry entrepreneur, sales professional and executive in transition to a Board seat, new venture or higher position. A one-day power-packed, interactive conference, you will get a course on entrepreneurship and leadership in series of interviews and Q&As with the brightest minds and top successes in business in NYC. All speakers have built global brands and businesses, have used their books and speaking...
Full Time Travel Coaching @ 112 W 34th St, New York, NY
For anyone looking for a unique spin on marketing your business, this workshop is for you! You will learn how to tap into your unique passion and personality as a way to stand out in the crowd, and bring that into your business marketing strategy – one you will actually do instead of making excuses about. You’ll also get a working knowledge of important Social Media and SEO basics so that you can leave the workshop and immediately put your knowledge...
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Explore Digital Marketing Private Group EventsFordham University PCS @ 400 Westchester Ave, West Harrison, NY
Search Engine Marketing: An Overview of Paid Search Advertising, Search Engine Optimization (SEO) and Google Adwords This course will provide an overview of the key techniques used to optimize the content on a website and landing page, including keyword research and analysis, meta tagging, link building, and blogging. Ever since the Web was launched close to 20 years ago, business owners, online marketers, content managers, professional service...
Iris7 Marketing @ 16 W 23rd St, New York, NY
In this hands-on workshop you will learn how to reach your ideal clients by connecting with them across social media. Over the course of two hours, we will work with you to hone your brand, identify your target audience, decide which social media channels to use, and create a resource-conscious plan for executing your strategy. You will leave the workshop with a clear understanding of what it takes to run an effective social media campaign.
Miami Ad School PRO @ 35-37 36th St, New York, NY
In this course, you will learn the methods, trends, and tools that are transforming today’s digital landscape and how you can utilize digital insights to become a better strategist. Technology has evolved our lives. It’s also transformed the definition of a big idea. Planners need to understand this rapid change to thrive in the digital age. This one day crash course in digital strategy for planners will rapidly change the way you think and...
Digital Marketing is a constantly expanding and essential component of any brand. Developing and executing robust Digital Marketing campaigns takes a unique set of skills that industry professionals are increasingly asked to perform. You’ll also learn the website fundamentals needed to increase conversions, email marketing strategies, and how to develop and execute a successful content marketing strategy. Students are provided a proven...
Digital Marketing is a constantly expanding and essential component of any brand. Developing and executing robust Digital Marketing campaigns takes a unique set of skills that industry professionals are increasingly asked to perform. You’ll also learn the website fundamentals needed to increase conversions, email marketing strategies, and how to develop and execute a successful content marketing strategy. Students are provided a proven...
Miami Ad School PRO @ 10 Jay St, Brooklyn, NY
Connected By Design is a unique workshop that will show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age? The answer is through functional integration. Some of the world's most highly valued companies—including Amazon, Apple and Google—have harnessed...
Fordham University PCS @ 400 Westchester Ave, West Harrison, NY
Complete Course Title: E-mail Marketing: Creating Campaigns to Acquire and Retain Customers This course will provide e-mail marketing strategies and tactics that businesses can use to enhance brand awareness and motivate sales conversions. E-mail is a vital marketing medium. E-mail marketing produces an average return of $39.40 for every advertising dollar spent, and e-mail has the highest return on investment (ROI) of any digital or offline channel....
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
A powerful headline can trigger hundreds of clicks and shares, even when the web is so visual! Writing for online channels is an art. In this class, you’ll learn how to create compelling content, how to engage an audience and drive a conversation to inspire action. From blogging to search engine optimization to influencer marketing. Writing on the web is so much more than GIFs and photos. In today’s web, writing is the #word. What You Will...
Miami Ad School PRO @ 10 Jay St, Brooklyn, NY
In this workshop we’ll learn what an insight is and isn’t, how to craft insights, why they’re important and how to apply them. Insight. It might be the most misunderstood word in our industry. It’s also arguably the most important. Insights drive brand strategy and fuel creative. They can often be the difference between a powerful brief and a crappy one. The ideal session for people who look for insights and for those who turn them...
Robin Grearson Workshops @ 137 Varick St , New York, NY
In this one-session workshop, you will write a press-release in class and will talk about the basics of independent event promotion. *This class is donation-based.
The Biz Hive @ 500 8th Ave, New York, NY
For Entrepreneurs. Focus: Instagram and Facebook. Learn the importance of integrating Social Media into your business. Learn the differences between individual, business, and creator accounts. Learn the basics of how to post and run ads.
Miami Ad School PRO @ 10 Jay St, Brooklyn, NY
You’ll learn the thinking process behind building strong brand strategies by of some of the most provoking minds in the industry. The workshop will explore the most effective campaigns, the most intriguing insights and how to collaborate with senior creative teams. Basically everybody who attends our Account Planning Crash Course leaves asking us one question: Is there an advanced class coming up? Now there is! This course is designed specifically...
ABEL Intermedia @ 32 Court St, Brooklyn, NY
Brand strategist Phil Pallen is in the house! And it’s time to talk specifics. How are you (yes, you) prepared to set your personal brand in motion? In this small, interactive three-hour workshop, you’ll develop a custom tailored plan with next steps to build and promote your personal brand effectively. This workshop is taught by NYC-based casting director and talent manager Barbara Barna Abel and LA-based brand strategiest Phil Pallen, who...
General Assembly @ 30 John St, Brooklyn, NY
Takeaways Learn how to plan a video production strategy appropriate to your goals. Be able to manage the production team that is executing your production plan. Understand budgetary requirements and identify problem areas before they are an issue. Communicate effectively with hired guns and their team. Understand how to staff a video production project. Whether you’re a small business owner interested in creating online content to market your...
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
As people's attention become more fragmented, the stories and brands we create need to move across channels, gaining views and shares on blogs, social media, forums, paid advertising and more. In this class, each student will have a deeper grasp of the evolution of media by understanding what brands are doing successfully to get into people’s stream of attention. They then will be able to plan out a media strategy that gives them the power to...
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
Do you have great ideas for your product? Do you want to learn how to make your product happen faster and more efficiently? This course on Rapid Prototyping will help you better define your product, establish a clear plan for prototyping, and iterate on your design by learning earlier from users. “Learn early, learn often” is the guiding principle behind this fast design process. By investigating the underlying framework and principles...
Made in NY Media Center by IFP @ 30 John St, Brooklyn, NY
This course will help you effectively develop, implement, and measure your monetization strategy. Which involves learning new ways to distribute and market content so that you can reach incremental buyers. You’ll learn how to monetize content, the concepts behind best practices and which one is right for you and your content. What You Will Learn: Learn your options for monetizing your online content. Explore and utilize best practices for...
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