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Entrepreneurship Courses NYC

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Learn how to launch your own business and develop essential entrepreneurial skills in the heart of New York City through a range of classes including business planning, marketing strategies, and financial management.

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Entrepreneurship - Starting a Business

New York City College of Technology @ 25 Chapel St, Brooklyn, NY

From this lively and informative seminar, you will learn behind the scenes practical information on how to start a successful home-based second-income business which can then become full time. With little money down, you will learn how to decide on a business or product to sell with minimal problems. You will also learn how to avoid making major financial mistakes. Price Includes $20 Registration Fee

(106) All levels 18 and older
No upcoming schedules

Social Media Weekend Bootcamp

General Assembly @ 10 E 21st St, New York, NY

This workshop introduces students to the current social media landscape and explores how it can be used for maximum results (for brands as well as agencies). Participants will leave with a detailed understanding of both the current social media landscape and how to evaluate which tools or social platforms are the best fit for their organization's strategic goals.  Topics to be covered will include: an overview of social media platforms, current...

(2637) Beginner 18 and older

Sales Bootcamp: The Art of the Pitch

General Assembly @ 10 E 21st St, New York, NY

Learn how to effectively sell your product, your big idea and yourself in order to grow a successful business, start a new business, or jump-start your career. This highly-interactive four-part workshop series provides real-life lessons and a solid foundation for the sales process, from identifying your target customer and building your network, to creating an engaging presentation and nailing The Pitch. Students will come away with a fine-tuned...

(2637) All levels 18 and older
$265

3 sessions

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Take Control: Developing a Winning Brand Strategy

General Assembly @ 10 E 21st St, New York, NY

This workshop will explore how users interact with brands online, and how businesses can deliver great content via Twitter and Facebook. Gone are the days when a brand was simply a logo and a catch phrase. Social media is facilitating a two-way dialogue between customers and companies, both large and small. Customers can now interact with and directly shape their favorite brands. Takeaways: Identify how individuals use Facebook and Twitter...

(2637) All levels 18 and older

Digital Marketing For Business Growth

General Assembly @ 10 E 21st St, New York, NY

This workshop will help you improve your ability to generate excellent content to attract target customers, understand what impact your marketing activities are having on your business and optimize your digital marketing strategy for maximum effectiveness and growth. You'll walk away with 2-3 ideas you can immediately put into action and also have an idea of what possibilities are available. Get your bearings in the digital marketing landscape....

(2637) All levels 18 and older

Raising Startup Capital

General Assembly @ 902 Broadway, New York, NY

One of the most critical issues facing entrepreneurs is deciding if and when it makes sense to raise outside capital. Access to capital cannot only help accelerate product development and sales, but in many cases, partnering with the right investors can influence the trajectory of a business. This three-hour intensive workshop will help students understand term sheets, initial rounds of investment, and how to retain value and control. We’ll also...

(2637) All levels 18 and older

Introduction to Product Management Workshop

General Assembly @ 10 E 21st St, New York, NY

The first step in turning an idea into reality is to understand product management. Saying, "All I need is a tech team" is a bit like saying, "I want to construct a building from the ground up and all I need is a construction crew." There is a huge amount of work between the idea stage and the coding stage, and this course will help you understand what needs to be accomplished.   Schedule: Is Your Idea Worth Working On? What Features Should...

(2637) All levels 18 and older

Essential Negotiating Strategies

General Assembly @ 10 E 21st St, New York, NY

In the course of doing business, each of us is frequently involved in negotiations, even if we do not always recognize the situation by name. Indeed, we are called upon to negotiate with our investors, our vendors, our clients, and our employees. This introductory class will cover some of the techniques and strategies that are essential to all negotiations. We begin by discussing concepts that participants will use in a live, role-playing negotiation...

(2637) Beginner 18 and older

How to Write a Business Plan Workshop

Sweet Revenge Enterprises, Inc @ 62 Carmine St, New York, NY

Want to know how to write a business plan? Have you been dreaming about bringing an idea to life but you don’t know what steps to take? Need help on what to include and what’s important to consider as you research your big idea? If you want to write a business plan for your concept, product, service or small business, Marlo’s workshop provides you with a framework for getting it done comprehensively, in a structured manner and successfully. ...

(2) All levels 18 and older
No upcoming schedules
$150
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How to Open a Successful Cafe / Bakery

Sweet Revenge Enterprises, Inc @ 62 Carmine St, New York, NY

Do you dream about owning a charming bakeshop or cafe? Do you love making (or eating!!) beautiful cakes, pies or pastries? Marlo is a straight shooter and doesn’t sugarcoat about the process of opening a small business. She offers actionable tips and advice on the critical components for opening a cafe / bakery.  Through her comprehensive framework, you’ll leave class knowing what to expect and how best to plan for the journey ahead. Bring...

(2) All levels 18 and older
No upcoming schedules
$199
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Community Management Workshop

General Assembly @ 10 E 21st St, New York, NY

What does it take to grow a successful community that will benefit your company’s marketing campaigns, customer service, and products? By mastering the fundamentals of community management, you’ll be able to create a culture that enables you to easily convert members into product contributors and evangelists. In this workshop, you’ll learn the tools and strategies that you’ll need to build a great community around your company. You’ll...

(2637) All levels 18 and older

Business Development At Startup:Working With Engineers

General Assembly @ 10 E 21st St, New York, NY

This class is a primer on business development a startup, particularly one with a consumer product and b2b partnerships. Then learn how to see a deal through, from start to finish. Using real case studies from GroupMe’s deal history featuring partnerships with Balanced Payments, Braintree, lululemon, Nike, ESPN, ZOZI, and Underground Eats this class gives you a macro overview of every step involved in the deal-making process, including sourcing,...

(2637) All levels 18 and older

Essentials of Startup Law: Formation, Fundraising, Exit

General Assembly @ 10 E 21st St, New York, NY

Legal mistakes can doom even the best startup concepts and founding teams. In this series, you’ll learn about essential legal issues that startups face, including corporate formation, fundraising documentation, founders’ stock, and board relations. Spanning three sessions, you’ll discuss the formation and organization of the startup, fundraising alternatives, and board relations/corporate governance. Session I: Forming and Organizing the...

(2637) All levels 18 and older

E-commerce Metrics & Customer Acquisition

General Assembly @ 10 E 21st St, New York, NY

Data is king in a digital world. In fact, the most critical differentiator between a successful e-commerce company and a struggling one is data. Having the right kind and knowing how to use it allows for efficient, profitable, and scaled paid acquisition.This class will get you up to speed on how to get the right data, how to measure it, and how to use it for your paid acquisition campaigns, as well as how to optimize those channels including SEM,...

(2637) Intermediate 18 and older
$120

2 sessions

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Make the Connection: Sales Networking Workshop

General Assembly @ 10 E 21st St, New York, NY

There are a wealth of software tools and strategies that, when used effectively, can help anyone leverage the power of cold outreach to close deals, gain contact with strategic targets, and even land a job. In this class, you’ll learn how to navigate organizational hierarchies to find the right decision maker, identify the contact information for individuals at any company, communicate effectively with strangers for desired results, and guarantee...

(2637) All levels 18 and older

User Acquisition: A Day Workshop

General Assembly @ 902 Broadway, New York, NY

This workshop will provide an in-depth overview of the latest user acquisition tools and techniques, as well as the guidelines you need to find the right user acquisition tool for your business. You have a great product... but now how do you get people using it? Not everyone experiences the overnight success of turntable.fm, Foursquare, or Facebook. In this intensive day-long workshop, you’ll learn the tools and techniques to effectively grow...

(2637) All levels 18 and older

Bringing Your E-Commerce Product Idea to Concept

General Assembly @ 902 Broadway, New York, NY

This class will introduce you to the necessary ingredients in starting an e-commerce business, including generating, validating, and refining ideas for a new product. We’ll cover the development from idea generation, opportunity, recognition, entry strategy, and growth to get you on the path to a successful launch. There is an emerging trend of direct-to-consumer sales happening in the Internet retail space, with many other industries having...

(2637) All levels 18 and older

How to Pitch Your Startup to NYC Venture Firms

General Assembly @ 902 Broadway, New York, NY

Join Steve Schlafman from Lerer Ventures to learn first hand what NYC's most active investor is looking for in a pitch. Steve will cover preparation for the pitch session, building and designing a compelling deck, following up after the meeting and more. Takeaways: What should I look for in an investor? How do I connect with investors? What's the process a VC uses to evaluate an investment? What does an investor look for in a deal? How should...

(2637) All levels 21 and older

Mean, Lean UX

General Assembly @ 902 Broadway, New York, NY

This class will review seven concepts that demonstrate lean and mean UX and students will discuss the role of attitude and behavior in customer development and cover strategies that could make or break your product. Many entrepreneurs start companies based on their personal experience — they see a problem waiting to be solved and come up with a solution. Often, they then attempt to perfectly execute the wrong plan.  Takeaways Review examples...

(2637) All levels 18 and older

Introduction to Pricing Strategy

General Assembly @ 10 E 21st St, New York, NY

If you’re a startup founder, a business leader, or a product manager, being able to set your own pricing strategy is of the utmost importance. In this class, you’ll learn how to set a price for your new product or service. After getting started with customer-based pricing, you’ll receive an overview of the most common pricing strategies as well as the determinants of price. Finally, you’ll find out how to build a pricing capability for...

(2637) Beginner 18 and older
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