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Entrepreneurship Courses NYC

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Learn how to launch your own business and develop essential entrepreneurial skills in the heart of New York City through a range of classes including business planning, marketing strategies, and financial management.

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Social Media Analytics

General Assembly @ 10 E 21st St, New York, NY

Social media channels are an effective (and free) way to engage your audience and grow your business. But if you’re putting in the time and effort to expand your digital footprint, it’s essential to make sure you’re getting the most out of it. By knowing how to keep track of and analyze key metrics, you’ll be able to develop your social media presence into a powerful brand building tool. In this class, you’ll gain an understanding of the...

(2637) All levels 18 and older

User Acquisition Marketing Bootcamp

General Assembly @ 10 E 21st St, New York, NY

User Acquisition Marketing is more than just bringing new people to your product. It’s being able to measure the impact of your efforts to more efficiently grow your base. This workshop serves as a basic introduction to the practice, aimed at giving students an overview of key terminology, concepts, and approaches. Course Outline: ​Introduction to User Acquisition Marketing Describing the potential impact of a user acquisition campaign on...

(2637) All levels 18 and older

Bootstrapping Your First Year

General Assembly @ 10 E 21st St, New York, NY

You’ll learn about free resources, products, and services which will save you money as well as how much you’ll need for essential living expenses. Having a roadmap of your expenses ahead will enable you to build and grow your company or organization without a fatal surprise that ends in “game over.” Most startup founders spend a significant amount of their own money to finance their venture’s first-year operating costs. Startup funds...

(2637) Beginner 18 and older
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Developing Customer Insights

General Assembly @ 902 Broadway, New York, NY

This workshop will show you how to use methods online and off to learn about your customers and apply those insights to your business. Knowing and understanding your audience is a fundamental part of growing your business. Whether you’re in product development, working on an elevator pitch, or launching a marketing strategy, customer insight can be what gives you the edge in a hypercompetitive world of brand recognition. Takeaways Define customer...

(2637) All levels 18 and older

Creating a Real Recruiting Effort at Your Startup

General Assembly @ 10 E 21st St, New York, NY

Students will learn how to create a continuous flow of quality candidates and how to close them when the right candidate comes along. Finding great talent is hard -- whether you're recruiting a developer or a salesperson. But recruiting great talent is what differentiates truly game-changing startups from the rest. A company's success will depend on being able to find and recruit the best people to join its effort, making recruiting the single...

(2637) All levels 18 and older

Growing on Twitter: How to Build Communities

General Assembly @ 10 E 21st St, New York, NY

Entrepreneurs, startups, marketers, growth hackers, and social media staff could all benefit from a better understanding of how to enhance their brand using Twitter. In this class, you’ll learn how to build a following on Twitter and find out the best practices for engaging your following. You’ll discover how to tap into Twitter’s social graph and gain insights into your competition, how to identify people by location and interests, and how...

(2637) All levels 18 and older

Agile Retrospectives

General Assembly @ 902 Broadway, New York, NY

In this class, you’ll learn why retrospectives are important as well as the four core components of every good retrospective, then go through practical exercises demonstrating techniques for each of the core components. Retrospectives are a requirement of the Scrum framework and are recommended for Agile teams as well they can be used to inspect the process and identify obstacles and blockers a team may face. Good retrospectives enable the team...

(2637) All levels 18 and older

Social Strategies, Analytics & ROI for Brands

General Assembly @ 902 Broadway, New York, NY

Anyone can tweet, but it takes real skill to optimize your brand’s social media presence to meet your goals. Learn best practices for leveraging Facebook, Twitter, Pinterest, and YouTube effectively, and the reporting tools to compare performance across channels. This class provides you with hands-on training to quickly set up the tools you’ll need to start measuring for success. Don’t let a meager 140 characters limit your reach. Takeaways:...

(2637) All levels 18 and older

Agile Marketing

General Assembly @ 10 E 21st St, New York, NY

Agile marketing is no longer a buzzword but instead a proven practice that helps brands and startups accelerate speed to market, boost conversion rates and improve customer engagement. Applying lean and agile methodologies to an organization’s current or new marketing initiatives helps to improve ROI and increase an organizations ability to adapt to changing market conditions. This Agile Marketing workshop will dive into the fundamentals: what...

(2637) All levels 18 and older

Outsourcing & Managing Software Development

General Assembly @ 902 Broadway, New York, NY

Whether you're outsourcing or hiring your own development team, this three-hour workshop will run you through key skills required to find and retain a great developer, to specify the software efficiently and to manage the software development process effectively. This includes having consistently have release-able code that continues to improve, but that is always ready to launch at a moment’s notice. Takeaways Learn how to tell how great a...

(2637) All levels 18 and older

Hiring for Startups

Be Social Change @ 601 W 26th St, New York, NY

How do you focus on raising money, building an organization, and simultaneously think about hiring and sustaining a team…all at the same time? How do you hire effectively while: developing a strong culture, minding the budget, and avoiding bias? How do you create a culture that scales as the company grows? How do you find consensus on foundational needs like mission, purpose, values? These are serious concerns for a company that is fully committed...

(245) All levels 18 and older
No upcoming schedules

Blockchain brunchwork w/ ConsenSys

brunchwork @ 315 Hudson St , New York, NY

You're invited to an unforgettable brunch with ConsenSys Chief Marketing Officer Amanda Gutterman. Enjoy an intimate conversation with Amanda about blockchain, curated connections, a business challenge and pitch off...over a seasonal meal.

(8) All levels 21 and older
No upcoming schedules

Cultivating an Online Community for Your Brand

General Assembly @ 902 Broadway, New York, NY

Social media has been able to break down communication walls and give everyone a digital voice, but what really drives an online community? This class will take you through the planning and strategy process needed to architect and grow your own online community. Attendees will walk away with an understanding of how to define an authentic brand voice and image within a community and how to carry out content planning, selection, segmentation, and...

(2637) All levels 18 and older

Start Making: Entrepreneurial Thinking in Practice

General Assembly @ 10 E 21st St, New York, NY

In this hands-on prototyping workshop students learn how to test hypotheses and make business decisions using rapid prototyping, a methodology that emphasizes customer feedback and validated learning. It's by learning this "start making" methodology that students come to fully grasp the mindset and implications of "entrepreneurial thinking." By the end of the program students will have learned about the prototyping process and worked their way...

(2637) All levels 18 and older

The Seed Stage Pitch: Mastering the Art & Science

General Assembly @ 902 Broadway, New York, NY

In this class you’ll learn the insider’s perspective on the do’s and don’ts of pitching from experienced seed investors and fellow entrepreneurs. Fundraising is a major challenge for early-stage tech founders, which is why a great pitch is so critical. Pitch really well and you can gain a true competitive advantage. VC’s and Angels invest in about one in every 100 ventures seeking funding. Why? Because many founders just don’t communicate...

(2637) All levels 18 and older

Online Advertising Ecosystem

General Assembly @ 902 Broadway, New York, NY

You will learn about web advertising as well as the mobile and tablet space. Come explore the complex world of digital advertising in order to understand the relationship between brands, agencies, networks, exchanges, and all the other players in the digital ad ecosystem. Some of the largest tech companies in the world like Google and Facebook rely solely on online advertising for their revenue, and you too can benefit from the amazing world of...

(2637) All levels 18 and older

Pitch Night

brunchwork @ 1411 Broadway, New York, NY

You're invited to Pitch Night to hear entrepreneurs in the brunchwork community present their early stage start-ups. There will be plenty of time to give feedback and meet other members. Your RSVP includes a Program Pass to our clubhouse for this weekend.

(8) All levels 21 and older
No upcoming schedules

brunchwork w/ Amazon (After Hours)

brunchwork @ 119 West 24th St, New York, NY

You're invited to an unforgettable dinner with Amazon Director of Growth Strategy and Analytics Ganesh Kumar. Enjoy an intimate conversation with Ganesh... an audience challenge, and curated connections over a healthy meal.

(8) All levels 21 and older
No upcoming schedules

Rent the Runway brunchwork

brunchwork @ 1411 Broadway, New York, NY

You're invited to brunchwork this weekend. We're hosting Rent The Runway SVP Product, Consumer Saurin Shah. Enjoy an intimate conversation with Saurin... and curated connections over a healthy meal.

(8) All levels 21 and older
No upcoming schedules

Business for Designers

Liloveve @ 457 Grand St, Brooklyn, NY

In this one-day workshop, learn the ins and outs of starting a business and the many things that go into it. Are you a burgeoning jewelry designer and ready to start your own business? If you are an entrepreneur and a jewelry designer, this class is for you.  Course Outline: Learn about the different kinds of businesses and the differences between them and why you would choose one over the other. Know about the steps you need to take...

(203) Beginner 18 and older
No upcoming schedules
$125
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