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Facebook Advertising for the Win

at General Assembly - Flatiron

Course Details
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Booking for 6+?
Flatiron, Manhattan
10 E 21st St 3rd Fl
Btwn Broadway & 5th Ave
New York, New York 10010
A computer will not be provided
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Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Melina Peterson

What you'll learn in this facebook training:

Facebook is a juggernaut with over 1.74 billion monthly active users. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of Facebook advertising in this fast-paced, hands on class. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. 

From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.

  • Learn the anatomy of a successful Facebook ad.
  • Understand bidding and how to set up A/B tests.
  • Explore Custom Audiences and set up several of your own in your business account.
  • Learn how to optimize your ads.
  • Find out how to interpret key success metrics like CPA, CTR, and CR to drive decision-making.
  • Be able to keep your house in order when tracking and reporting results.
Prereqs & Preparation
Bring a laptop.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


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Questions & Answers (5)

Get quick answers from CourseHorse and past students.

Question from paige
I'm also wondering if I need a business page prior to attending this class.... I haven't launched my product/website yet, and am wondering if this class is still good to take at this point or if I need to wait til after launch.
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Paige! Yes, FB Advertising For the Win is also an overall introductory to FB Advertising and would be great for small startups and entrepreneurs to attend.
Question from Deanna C.
Do I need to have a business account set up beforehand?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Deanna! As per General Assembly, students should probably have a business account since it's a Facebook business course. Hope this helps!
Question from anonymous
Is the 3-hours class duration enough time to understand the whole concept of Facebook ads or should continue taking classes? Does the class teach us how to sponsor videos of images on FB?
Answer from Seth Q. CourseHorse StaffCourseHorse Staff
The class is enough to understand the concept of Facebook Ads and yes, we'll cover how to create a video ad or images.
Question from Fay Simona
Supposed to be bad weather tomorrow any other schedule offer for this class?
Answer from Kristle C. CourseHorse StaffCourseHorse Staff
Hi Fay! This class is scheduled next week, March 28th, so hopefully, the weather will be cleared by then. In the event of bad weather, you'll be notified asap of any class cancellation and/or rescheduling.
Question from Saeed
Please, I would like to know how many days of the course?
Answer from Seth Q. CourseHorse StaffCourseHorse Staff
This is a one-day class.
View all 5 questions

Reviews of Classes at General Assembly (2,184)

(2184 Reviews)
Facebook Advertising for the Win
Reviewed by Andrea D. on 7/4/2018
Great course with lots of information packed into 3 hours! Will definitely be back!
Facebook Advertising for the Win
Reviewed by Maneepan P. on 6/10/2018
Class with Terry is easy to understand. Hands on and guidances.
Facebook Advertising for the Win
Reviewed by Anonymous on 5/17/2018
Great instructor. Class is packed full of info, but there’s plenty of time to ask questions. GA classroom spaces aren’t great (super loud HVAC, and always too hot) but other than that, the class itself was very informative. Actually completing some activities while in the backend was very helpful, vs. most classes where it’s lecture format. The instructor was able to break down concepts to make it understandable even for novices.
Facebook Advertising for the Win
Reviewed by Maria Jose H. on 3/12/2018
I really loved the class, maybe the time wasn´t enought for all the information but anyway I recommend it.
Facebook Advertising for the Win
Reviewed by Brett P. on 3/12/2018
I thought Terry presented the information in a very organized way and paced the class and q&a to keep within the time frame of the class without feeling rushed. I would have liked to have spent a bit more time doing a mock up ad but perhaps that is for another class.

School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

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