How to Start Your Fashion Company: Design Your Line

at M SHOP - Midtown

Course Details
$225 10 seats left
Start Date:

Sat, Nov 02, 1:00pm - 3:30pm

Midtown, Manhattan
520 8th Ave, 16 Fl
Btwn W 36th & W 37th Streets
New York, New York 10018
Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 10
Teacher: Michelle Alleyne

What you'll learn in this fashion business class:

We began as a fierce NYC boutique dressing countless A-listers that sold innovative emerging designers, and our own women's & men's collection.

Join us for FIRST HAND expertise on how to set up your business! Learn how to go from an idea in your head to getting your designs out into the world onto customers' backs.

We also conduct the How To Manufacture/Mass Produce Your Clothing + Accessories Lines Workshop for understanding mass producing your line, which should be taken after this workshop. And How To Start Your Fashion Company (E-Commerce + Boutique) Workshop so you can sell online.

This ALWAYS current workshop teaches: 

Business Aspects
1. Business Plan writing & start-up costs
2. How to set up legally, paperwork required
3. Securing & registering business name
4. How to raise enough $$ to start & exist
5. Trademarking 

Developing, Producing, Sourcing
1. How to design
2. Patterns and finding pattern makers
3. Getting samples made
4. How to price for profitability
5. Trendforecasting 

Marketing and Brand Identity
1. Market Research
2. Brand Building
3. Creating a viable collection buyers want!
4. How to participate in Fashion Week
5. How to sell your line! 

2 1/2-hours - Thorough and intense, but fun to network, meet, and learn. 

Certificate of completion provided. NO recording devices permitted. 


Still have questions? Ask the community.

Refund Policy
Classes are non-refundable. Cancellations made at least 48 hours in advance of the class will be honored with a credit to reschedule the same class for a future session, valid for 60 days.  


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Start Dates (1)
Start Date Time Teacher # Sessions Price
1:00pm - 3:30pm Michelle Alleyne 1 $225

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Questions & Answers (8)

Get quick answers from CourseHorse and past students.

Question from Anonymous
Will this class be given in the future? Not sure I can swing this date but would love to know if there are future times.
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hello there! We don't have information yet as to when the next schedule will be. You can save the class to your wishlist so you're automatically notified via e-mail the next time we add dates. Thank you!
Question from TZN
Is the material applicable to starting a jewelry line?
Answer from Shab R. Verified Student
It’s applicable to any type of fashion/art/beauty related industry. Very helpful.
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hey there! Yes, the workshop applies to starting a jewelry line. Hope this helps!
Show all 2 answers
Question from Anonymous
hi, I wanna know if this class have credits?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi there! There’s no credit, but the school does issue a certificate of completion. Hope this helps!
Question from Anonymous
Hi, I'm Ayaka from Japan. I'm planning to visit NYC to take this class. I would like to ask about one concern. Do you have textbook or materials of this class? Actually English is my second language, so I'm afraid that I can't understand some parts because of language skill. But if you have materials, it will be helpful to understand important things as much as possible.
Answer from Laura W. Verified Student
The class was mostly conversational. There were some good handouts but no textbook. I flew from Minnesota to NYC for the class and feel it was well worth it!
Question from Barbara S.
You can learn all this in only 2 1/2 hrs?
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Hi Barbara! Thanks for your question. Yes, all the topics on the description will be discussed in 2.5 hours.
Question from anonymous
Hi, I live in New Jersey and interested in this class but I have the H4 visa. Can I do this class.....
Answer from Brenda L. CourseHorse StaffCourseHorse Staff
Sure you can! You don’t need a visa to take the class so if you have a certain one it doesn’t matter.
Question from Ish
Hi, do you think this class would be interesting for someone who does not have a specific venture in mind.. Or is it more meant for those that have an idea in fashion that they're considering and want to understand the tactical side of starting their business?
Answer from Jenn C. CourseHorse StaffCourseHorse Staff
Hi! This class would still be relevant even to someone who doesn't have a specific venture in mind. In fact, you might find it helpful in making that decision, as the class covers Marketing and Brand Identity, Developing, Producing, Sourcing, alongside the Business Aspects of the trade.
Question from Sonia a.
Hello! I'm from France and I wanted to Check for the November 4 class. I have à question: do you give a certificate at the end of the day? Thank you
Answer from Jenn C. CourseHorse StaffCourseHorse Staff
Hi! The school doesn't provide a certificate but they do provide a clear path to all the steps from A-Z on how to start the business. Also, they provide a resource guide filled with resources to help students move forward after the workshop. The school's doors are always open to questions you may have after taking the workshop.
View all 8 questions

Reviews of Classes at M SHOP (170)

(170 Reviews)
How to Start Your Fashion Company: Design Your Line
Reviewed by Nancy C. on 8/25/2019
MIchelle is amazingly knowledgeable; a valuable resource with a vast reservoir of experience.
How to Start Your Fashion Company: Design Your Line
Reviewed by Anonymous on 11/12/2018
I believe that this class is for someone who knows nothing about business 101. I do not think this should be a pre-requisite to any other classes especially if your already business savvy. I was kinda disappointed to see that it wasnt more organized and so simple. I was disappointed that it seemed like a principals was bunched together in a small amount of time for $225. Theories explained seemed more so off the top of head not concisely put. Fashion is anal. And i came expecting that. Although if you come with a ton of questions she will answer but again, its not alot of time. My suggestions for all newbies go to a free business workshop first. Learn everything you can about a business plans, financing, marketing fashion specifically. Have questions, ideas, samples and financing ready. If not your better off paying the consulting fee when you’re ready to launch and asking all questions then. The manufacturing process is also intense and i do suggest taking that class especially when you dont know anything at all. But again I give it three stars because it could have been so much more to it had the claas been more time to go over everything. I actually am taking another one. Even if we didnt have alot of time, a more written detailed reference would suffice especially for those who dont have the experience.
How to Start Your Fashion Company: Design Your Line
Reviewed by Anonymous on 9/23/2018
The instructor was knowledgeable and helpful. I feel confident in going forward with my goals.
How to Start Your Fashion Company: Design Your Line
Reviewed by Luis P. on 9/22/2018
The class was excellent and super insightful. I learned a lot and got a lot of resources for how to start my line and where to look. Michelle was very thorough and answered all my questions.
How to Start Your Fashion Company: Design Your Line
Reviewed by Alecia G. on 6/12/2018
I learned a lot in this class. I also got a lot of questions answered and a little boost in confidence which is invaluable. So happy I took this class
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School: M SHOP


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