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Digital Business Leadership™

at Columbia Business School -

(9)
Course Details
Price:
$36,000
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Location:
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Important:
April & Sept will be in NY, June Sessions will be in SF
Online Programs: May-August
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Description
Class Level: Advanced
Age Requirements: 18 and older
Average Class Size: 10
Teacher: David Rogers

What you'll learn in this executive education course:

Today, every business is a digital business. In every industry, traditional business models and processes are being transformed by the spread of new digital technologies and the rise of disruptive threats.

If electricity transformed manufacturing during the Industrial Revolution, the impact of digital technology today is even greater. Digital is changing the constraints under which every business, and every domain of strategy, operates. In order to adapt and thrive, organizations need leaders who can think strategically and harness each wave of digital change to create new value for customers and new opportunities for their business.

Columbia Business School’s Digital Business Leadership Program is an intensive, six-month, multi-modular program that prepares global executives to innovate new strategies and business models and lead their organizations to thrive in the digital age.

Executives begin the program with an immersion week at Columbia’s New York Campus where the focus will be on the strategic principles of digital business models. While in New York, they will form teams to work on real-world digital innovation projects, applying the Lean LaunchPad method for rapid innovation. This is followed by an online module on digital marketing and remote work on their team projects with online coaching.

Participants then go to San Francisco to study new disruptive business models and learn from organizations at the forefront of the digital revolution. This is followed by another online module on digital marketing and remote work on their innovation projects. In the final module, participants return to the New York Campus for a week, focusing on organizational leadership and digital transformation.

Case studies will feature both digital trailblazers and traditional enterprises that are adapting to the digital age. Participants will leave with a set of planning tools and strategies to apply immediately in their own companies.

Key learning themes of the program include:
  • Developing leadership abilities to advance digital transformation
  • Engaging with customers’ changing needs in the digital age
  • Learning to innovate with the speed of digital startups
  • Understanding disruptive business models and strategies for mastering them
The Digital Business Leadership program is an exceptional way to:
  • Engage with Columbia Business School’s world class faculty around their latest research and deep experience in digital strategy, innovation, and leadership
  • Increase your network of connections with experienced business people from a wide variety of cultures, nationalities, and backgrounds
  • Understand the latest developments in the digital world and how traditional business models and processes are being transformed as every industry goes digital
  • Combine theory and practice by working on real-world projects relevant to each participant
  • Establish lifelong connections to Columbia Business School by receiving select Columbia Business School alumni benefits
Certification
Upon completion of the program, executives earn Columbia Business School alumni status with the following benefits:
  • A 25 percent tuition benefit for themselves and up to four colleagues each year for programs lasting up to seven days.
  • Global Columbia Business School alumni networking opportunities
  • Access to Columbia Business School Alumni Career Services resources
  • Lifetime Columbia Business School forwarding email address
  • Subscriptions to all Columbia Business School alumni publications
  • Eligibility to join a Columbia Business School alumni club
Program Structure

The program is centered around three key topics — digital strategy, rapid innovation, and organizational transformation — and features project work as well as company speakers and visits.

Digital Strategy
  • The 5 Domains of Digital Transformation
  • Platforms, Coopetition, and Multi-Sided Business Models
  • From Mass Marketing to Customer Networks
  • Disruptive Business Models & Asymmetric Competition
  • The Value Proposition Roadmap: A Customer-Centric Tool for Rapid Change
Rapid Innovation
  • Innovating Through Experimentation and Minimum Viable Prototypes
  • The Lean LaunchPad: How Startups Search for Business Models
  • Value Proposition Design & Jobs to Be Done Theory
  • Building an Opportunity Portfolio
  • Translating the Lean Start-up to Enterprise Scale Innovation
Organizational Transformation
  • Leading Organizational Change
  • Data-Driven Decision Making & Quantitative Intuition
  • Building Data as a Strategic Asset in Your Business
  • Surviving Disruption: Six Incumbent Responses to a Disruptive Challenger
  • Digital Transformation in the Enterprise
Project Work
  • Work in teams on real-world innovation projects submitted by participants
  • Apply the Lean LaunchPad methodology used by startups to rapidly test and innovate
  • Conduct customer interviews and fieldwork to validate and iterate your business model
  • Learn digital innovation by putting theory into practice
Company speakers and visits
  • Hear from leading practitioners in both New York City and Silicon Valley
  • Conduct site visits to accelerator labs, startups, and enterprise firms
  • Past presenters have included: startup founders, venture capitalist, technology giants, corporate innovation officers, chief digital officers, and experts on A.I., blockchain, and other emerging technologies
Participant Profile
Participants might come from large- or medium-sized firms who are focused on digital transformation and innovation within existing industries.

The Digital Business Leadership program will help talented leaders prepare to take on larger digital transformation roles. All the key elements of the Digital Business Leadership program experience — the faculty, the content, peer interactions and application exercises etc. — are designed specifically for participants with:
  • A minimum of 10+ years of work experience
  • International exposure (preferred)
  • An urgent agenda for digital transformation
  • Confident fluency in written and spoken English
Module dates are:
  • Module 1: April 15–19, 2019 (New York)
  • Online Program: May–June 2019
  • Module 2: June 10–14, 2019 (San Francisco)
  • Online Program : July–August 2019
  • Module 3: Sept 16–20, 2019 (New York)
Admissions Qualifications:
Successful candidates should have managerial experience and responsibilities matching a program’s “Who Should Attend” or “Participant Profile” description. All registrations are subject to approval by Columbia Business School.

Still have questions? Ask the community.

Refund Policy
Notification of withdrawal must be sent in writing to CourseHorse. Full refunds can be obtained up to 30 days before the program start date. Due to the costs incurred for program preparation and administration, any cancellations or requests for transfers or deferrals received 30 days or less from the program start are subject to penalty fees as described below. 
  • More than 30 days notice: 0% Cancellation – Transfer Penalty
  • 14 to 30 days notice: 30% Cancellation – Transfer Penalty
  • Less than 14 days notice: 50% Cancellation – Transfer Penalty
Columbia Executive Education, at its sole discretion, reserves the right to limit enrollments regardless of acceptance status. Individuals who have paid tuition but who are deemed ineligible to participate due to such enrollment limitations will receive a refund.

Substitutions:
Requests must be submitted in advance to Columbia Business School Executive Education and will be reviewed on an individual basis, based on participant qualifications and lead time needed for any program pre-work.

Transfers: Transfer requests must be submitted to Columbia Business School Executive Education and must indicate the new dates and/or new program the participant wishes to attend. Transfers are valid only within one year of the original program start date.

Refunds: Any remaining balance of a cancelled program's payment can be applied to another Columbia Business School Executive Education program within one year of the program date. After one year, the balance is nonrefundable.

Full tuition is nonrefundable under these conditions:
  • The registrant or substitute does not enroll in another program within one year of the original start date, and/or
  • The registrant or substitute defers or transfers more than two times.

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Reviews of Classes at Columbia Business School (9)

School: Columbia Business School

Columbia Business School

About Columbia Business School Executive Education

Columbia Business School Executive Education provides executives from across industries and sectors with the tools, frameworks, and learnings needed to lead and excel. Designed for high-impact business leaders, our offerings include over 50 non-degree,...

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