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General Assembly
Upcoming Classes in NYC
General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Happier Customers & Better Products through UX Research
General Assembly @ 10 E 21st St, New York, NY
In today’s competitive digital landscape, listening and empathy skills are not just for research departments, they’re required in every function of the business. Too often, projects go from idea-to-market with more questions about customer needs than answers. In this workshop, we’ll bring theory and practice together to improve your user research skills — because every marketer, designer, product manager and customer success agent can learn...
Mobile App Development Bootcamp
General Assembly @ 10 E 21st St, New York, NY
Many of us have had ideas for mobile apps float through our minds, and it’s entirely possible one of your ideas could turn into something great — but without the knowledge of how to create, design, and market your new app, it’s impossible for your idea to come to fruition.This workshop will teach you about the process of creating an app from start to finish — from learning about the appverse itself to development, design, economics, management,...
Intermediate Level D3.js Weekend Bootcamp
General Assembly @ 10 E 21st St, New York, NY
Takeaways Be able to deal with updating dynamic data using the D3.js general update pattern. Learn how to use the D3.js reusable chart pattern to create your own visualization library as well as understand how other libraries built on top of the D3.js are created (i.e. NVD3.js, D4.js, D3.chart, etc) Find out how to use D3.js’s drag, zoom, and pan behaviors to make data visualizations more interactive. Gain a high level understanding of how...
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The Art Of Sales: Exploring Client Needs
General Assembly @ 10 E 21st St, New York, NY
Being a great salesperson is not about memorizing scripts or sending out thousands of e mails - it’s about being present with your clients and knowing how to facilitate conversations that lead to collaboration and problem solving. There is a process and a formula to sales for sure but that will only get you part of the way there. If you plan to have a career in sales you need to combine the science of conversion metrics with the art of understanding...
Break Through: Cracking the Glass Ceiling
General Assembly @ 10 E 21st St, New York, NY
You'll learn how to earn a more competitive salary in your field and how to negotiate just as well as your male colleagues. It may be hard to believe, but women still make 77 cents for every dollar earned by men. That gap equals out to 59 days per year worked for free by women compared to men. Every successful salary negotiation is a cumulative benefit, and your salary will almost always continue to increase from there. If you negotiate a $5,000...
Web Scraping and Scripting with Python
General Assembly @ 10 E 21st St, New York, NY
Have you ever been on a web site and seen a listicle that has 50+ items in it, and in order to get through the list, you are forced to tediously click on the “next” button over and over? Have you ever wanted to know the average price of all AirBnB rentals in your neighborhood? In this course, you’ll learn how to write Python scripts to programmatically retrieve and store (web scrape) data from websites like BuzzFeed and Esquire. In the process,...
Introduction to Data Visualization
General Assembly @ 902 Broadway, New York, NY
The Data Visualization workshop provides an overview of how data visualization can be used to improve business insights and decision-making around large sets of data. It also covers the various types of visualizations that can be used to most effectively tell your business story. In the digital age, the ability to explore the visual representation of massive data and detect meaningful patterns and trends is becoming increasingly critical for businesses....
The Write Stuff: Getting The Most from Your Blog
General Assembly @ 10 E 21st St, New York, NY
If you’re considering starting a blog but need some encouragement, or already have one but are looking to grow and expand it, this class will show you ways to leverage a blog into a new networking or career opportunity. You’ll find out about all things blog - including conceiving, branding, writing, growing, and monetizing. Takeaways Learn how to brand your blog through design and social media channels. Get writing tips, including how to...
Front-End Crash Course
General Assembly @ 10 E 21st St, New York, NY
HTML and CSS are the fundamental building blocks of the web. No matter whether you’re a beginner wanting a little more control over yourCMS or a professional programmer trying to make better front-ends foryour web-apps, you need to know HTML and CSS to get the job done.This class is intended for Marketers, PMs, Customer Support, Designers,or anyone who wants to be able to hand-code websites. We will cover: Basics of the internet and how webpages...
Advanced Marketing Analytics Bootcamp
General Assembly @ 10 E 21st St, New York, NY
Unlocking the world of data to help drive high performing marketing campaigns and increase data-driven decision making. This bootcamp is intended for experienced marketers who want to build on their marketing knowledge to make better data-driven decisions through attribution modeling, statistical significance, and communicating data. This workshop will give you hands on experience with industry standard marketing tools such as Google Analytics Google...
Raising Startup Capital
General Assembly @ 902 Broadway, New York, NY
One of the most critical issues facing entrepreneurs is deciding if and when it makes sense to raise outside capital. Access to capital cannot only help accelerate product development and sales, but in many cases, partnering with the right investors can influence the trajectory of a business. This three-hour intensive workshop will help students understand term sheets, initial rounds of investment, and how to retain value and control. We’ll also...
Amazon E-Commerce for Startups
General Assembly @ 10 E 21st St, New York, NY
Amazon E-Commerce for Startups, Entrepreneurs and Marketers More than 50% of online product search in the US begins on Amazon.com, yet the Amazon ecosystem remains confusing and obscure to most startups, entrepreneurs and established brands. In this workshop we’ll demystify the ins and outs of the Amazon juggernaut and what it takes to be successful on the platform. This class covers the fundamentals of selling on Amazon, and introduces you...
Programming for Non-Programmers - Intensive Workshop
General Assembly @ 902 Broadway, New York, NY
Learn the fundamentals of front-end and back-end programming, plus try your hand at writing some code of your own. Are you a creative or entrepreneur that wishes you could speak tech with your web development team? Maybe you wish you could code a bit yourself? Programming for Non-Programmers is workshop series designed to help non-programmers communicate more efficiently with developers. Because leading a development team (without being a developer...
Digital Marketing for Everyone
General Assembly @ 10 E 21st St, New York, NY
Get your bearings in the digital marketing landscape. This workshop will cover a wide range of digital marketing concepts including: online branding and target demographics, email, pay-per-click, organic social media, paid social media, content marketing, growth hacking and more. We'll also discuss topics that work online and offline, including events, partnerships and references/referrals, and how they work into your digital marketing plan. You’ll...
Bot Workshop
General Assembly @ 10 E 21st St, New York, NY
Bots, conversational interfaces, and conversational commerce are the next disruptors. How will human computer interaction and natural language processing affect how we communicate and interact with the brands we know and love? In this "Bot Bootcamp", perfect for Marketers, Entrepreneurs, & Designers alike, we will deliver a valuable primer on how brands and consumers will draw value from this interface. Takeaways Receive an Introduction to...
Introduction to Project Management
General Assembly @ 10 E 21st St, New York, NY
Whether you’re a designer, a developer, or an entrepreneur who’s looking to get your own company off the ground, knowing how to efficiently lead a team and complete a project is an essential element of success. In this workshop, you’ll get an introduction to the project management processes that can help maximize your team’s performance. You’ll learn about the major project phases, and gain the tools and resources you’ll need to increase...
Digital Marketing Workshop
General Assembly @ 10 E 21st St, New York, NY
This workshop will cover a wide range of digital marketing concepts including: online branding and target demographics, email, pay-per-click, organic social media, paid social media, content marketing and more. We’ll also discuss topics that work online and offline including events, partnerships and references/referrals, and how they work into your digital marketing plan. You’ll walk away with 2-3 actionable ideas and a list of other possibilities....
Working with D3 Layouts Bootcamp
General Assembly @ 10 E 21st St, New York, NY
D3 contains a variety of layout functions that are needed to format your data so that it can be drawn using basic charts, such as, histograms or pie charts, or much more interesting ones, such as, a sunburst or a dendrogram. In this workshop we will introduce D3 layouts and how to deploy one of these layouts with your data. This workshop is for anyone interested in learning how to deal with D3’s layout structure and format data so that it can...
Storytelling Using D3
General Assembly @ 10 E 21st St, New York, NY
Are you interested in interactive storytelling or want to learn how to better engage your audience with a more visual and intuitive presentation? This workshop will introduce you to storytelling best practices and how to use D3 to make your story come alive. In this workshop we will walk through the storytelling process and create a storyline from beginning to end. We will then choose the appropriate D3 charts, graphs, and layouts that will...
SQL 1-Day Fundamentals Workshop
General Assembly @ 10 E 21st St, New York, NY
Imagine that you have a spreadsheet containing every data point about your customers — their preferences, their web browsing behavior, the products they’ve bought. What would you do with all that information? When you know SQL fundamentals, you can slice and dice that data any way you want, providing critical insights that drive business strategy. This 6-hourSQL 1-Day Workshop is the beginner level interactive way to get started on data analysis...
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