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General Assembly
Upcoming Classes in NYC

(4.3-star rating across 2637 reviews)

General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.

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General Assembly

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Effective Leadership - How to Connect and Build Trust

General Assembly @ 10 E 21st St, New York, NY

The ability to build trust and develop relationships are equal if not more important than the intellect you bring when leading a team or an organization. The skills of presence and influence are essential and fundamental to leading others and finding success whatever your discipline.  In this workshop, we’ll look at the different elements that go into being an effective, communicative leader, identify your particular challenges, and practice...

(2637) All levels 18 and older

Essential Negotiating Strategies

General Assembly @ 10 E 21st St, New York, NY

In the course of doing business, each of us is frequently involved in negotiations, even if we do not always recognize the situation by name. Indeed, we are called upon to negotiate with our investors, our vendors, our clients, and our employees. This introductory class will cover some of the techniques and strategies that are essential to all negotiations. We begin by discussing concepts that participants will use in a live, role-playing negotiation...

(2637) Beginner 18 and older

The Modern Resume: Stand Out In Today's Job Market

General Assembly @ 10 E 21st St, New York, NY

The job market is an ever changing environment and consequently, new trends are beginning to emerge in resume format and content. In the competitive New York market, it is important to submit cohesive, thoughtful and clean looking resumes to set yourself apart and stand out from other applicants. In this workshop, we'll focus on modern resume best practices in both content and format. We'll deep dive into trends in wording, design, and creating...

(2637) All levels 18 and older
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Intermediate Excel: Formulas & Functions

General Assembly @ 10 E 21st St, New York, NY

The Intermediate Excel: Formula and Functions workshop is designed for students who have mastered the material from the Excel at Excel workshop and are looking to build upon those skills. Given that there lacks an enforceable prerequisite, the workshop does review a few topics from the Excel at Excel workshop, including conditional math functions and basic reference functions, to ensure that all participants have the basic knowledge needed for the...

(2637) Intermediate 18 and older

Redefining Success: Finding Your Purpose

General Assembly @ 10 E 21st St, New York, NY

In this interactive and interdisciplinary class, we will look at the metrics we traditionally use to define what we want in our jobs and in our lives. We will talk about money, status, and what success really looks like. We will talk about dream jobs and dream lives, and what that means for us. We will look at the history and cultural meaning of success, drawing on concepts from philosophy and psychology to business and history, literature and neuroscience...

(2637) All levels 18 and older

Community Management Workshop

General Assembly @ 10 E 21st St, New York, NY

What does it take to grow a successful community that will benefit your company’s marketing campaigns, customer service, and products? By mastering the fundamentals of community management, you’ll be able to create a culture that enables you to easily convert members into product contributors and evangelists. In this workshop, you’ll learn the tools and strategies that you’ll need to build a great community around your company. You’ll...

(2637) All levels 18 and older

Intro To Email Marketing

General Assembly @ 902 Broadway, New York, NY

Email marketing - when done well - can be one of the most effective ways to promote your service or business online. Whether you’re a small business owner just getting started with email marketing, a recent grad interested in the field, or a marketer who looking to increase your skills, this class serves as an introduction to help get you going.  You’ll learn the history of laws regulating email marketing, subscriber acquisition best practices,...

(2637) All levels 18 and older

Brand Strategy Bootcamp

General Assembly @ 10 E 21st St, New York, NY

From Understanding to Implementation Creating a brand that can stand out in today’s over-communicated and competitive world can be a challenging. That is why it is even more important to create a compelling brand strategy that will allow you to connect with customers and differentiate from your competition. In this workshop we will walk through a simple and practical guide to developing your company’s brand strategy including: Understanding...

(2637) All levels 18 and older

Branding In the Digital Age

General Assembly @ 10 E 21st St, New York, NY

Brand is about purpose, value, and experience. Whether you’re an experienced marketing manager or brand strategist, you need skills to craft engaging communications and create a holistic customer experience. Attend this bootcamp to expand your marketing knowledge. Learn tactics from effectively promoting and defining your brand, to strengthening its connection with consumers. You’ll gain advanced marketing strategies to employ in your next campaign,...

(2637) Intermediate 18 and older

Critical Brainstorm: Design Thinking Bootcamp

General Assembly @ 10 E 21st St, New York, NY

Design Thinking is a popular framework for using design methods to solve a wide range of business problems. It emphasizes empathy building, information visualization, and brainstorming, among other techniques to solve problems and find solutions within groups and organizations. With this brain-based approach to design thinking, you’ll learn a framework grounded in science that helps you understand why it works and techniques for effective practice....

(2637) All levels 18 and older
$200

2 sessions

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Collaborative Leadership for Rising Managers Bootcamp

General Assembly @ 10 E 21st St, New York, NY

“Leaders become great not because of their power, but because of their ability to empower others.” - John Maxwell Leadership is no longer about telling people what to do, it’s about empowering them to be their best selves. So, how can you bring out the best in your people? In this highly experiential workshop, we’ll show how you can build a collaborative leadership practice through three critically important tools: psychological safety, radically...

(2637) All levels 18 and older

Hands-On Agile Workshop & Meeting Design

General Assembly @ 10 E 21st St, New York, NY

Agile has become a major buzzword but its definition is simple. Agile is an iterative approach to planning and guiding processes. However, it’s hard to practice if you’ve never done it before. This 1 day workshop applies Agile to developing workshops and meetings and provides students with practice in facilitating an Agile workshop or meeting. Takeaways Practice clarifying problem, goal, and decision-tree descriptions for workshops &...

(2637) Beginner 18 and older

Email Marketing for Entrepreneurs and Startups

General Assembly @ 10 E 21st St, New York, NY

Learn how to build an email marketing strategy that grows your business by acquiring and retaining customers. Email marketing - when done well - can be one of the most effective ways to promote your service or business online. Whether you’re a small business owner just getting started with email marketing or a marketer who looking to increase your skills, this class serves as an introduction to help get you going. Takeaways In-depth understanding...

(2637) Beginner 18 and older

Design Thinking: Problem Solving for Entrepreneurs

General Assembly @ 10 E 21st St, New York, NY

Design Thinking: Creative Problem Solving for Entrepreneurs Design Thinking is a popular framework for using design methods to solve a wide range of business problems. It emphasizes empathy building, information visualization, and brainstorming, among other techniques to solve problems and prototype solutions within groups and organizations. In this workshop, we’ll look at several frameworks for design thinking. We’ll learn when to apply it...

(2637) All levels 18 and older
$200

2 sessions

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UX Design 101

General Assembly @ 10 E 21st St, New York, NY

Discover how design shapes our online experiences. During our introductory workshop, explore the decision-making process that dictates how users interact with digital products and see why businesses of all stripes have put out the call for UX talent. Plus: Learn what the world of UX design encompasses and why it matters. Touch on fundamental tools and techniques used by professional designers. Learn how to create a clickable prototype using...

(2637) Beginner 18 and older

Get Psyched: Making Smarter Marketing Connections

General Assembly @ 902 Broadway, New York, NY

Marketing has become a necessity for most successful companies, but if you don’t know how to connect with your target market, your efforts can easily be wasted. In this workshop, you’ll learn how research in psychology and marketing can help you connect with your target market and make them choose your brand. You’ll learn about the psychology of marketing and what drives consumption, scientifically proven techniques to boost marketing outcomes,...

(2637) All levels 18 and older

Business Development At Startup:Working With Engineers

General Assembly @ 10 E 21st St, New York, NY

This class is a primer on business development a startup, particularly one with a consumer product and b2b partnerships. Then learn how to see a deal through, from start to finish. Using real case studies from GroupMe’s deal history featuring partnerships with Balanced Payments, Braintree, lululemon, Nike, ESPN, ZOZI, and Underground Eats this class gives you a macro overview of every step involved in the deal-making process, including sourcing,...

(2637) All levels 18 and older

Introduction to Facebook Marketing

General Assembly @ 10 E 21st St, New York, NY

Are you struggling to figure out how to use Facebook for your business? With over one billion users, Facebook can be an extremely effective tool for converting a sale or to gaining a new sales lead. However, the tasks fo content creation, community management, user acquisition, and managing advertisements can be tim consuming and frustrating.  In this session, we will equip you with the information you need to determine if Facebook is a worthwhile...

(2637) Beginner 18 and older

Speaking To Engage:Be A Better & Funnier Public Speaker

General Assembly @ 10 E 21st St, New York, NY

Learn Comedy Habits to be a better public speaker, consistently funnier and help rid the world of boring presentations!Top business speakers are using humor.They are developing laugh lines using the same process as comedians.You don't need to be a natural comedian to get laughs. This courses teachings, as referenced in Inc, Forbes, Fast Company, Lifehacker and featured by Prezi as one of the 5 best online training courses for presenters, outlines...

(2637) All levels 18 and older

Essentials of Startup Law: Formation, Fundraising, Exit

General Assembly @ 10 E 21st St, New York, NY

Legal mistakes can doom even the best startup concepts and founding teams. In this series, you’ll learn about essential legal issues that startups face, including corporate formation, fundraising documentation, founders’ stock, and board relations. Spanning three sessions, you’ll discuss the formation and organization of the startup, fundraising alternatives, and board relations/corporate governance. Session I: Forming and Organizing the...

(2637) All levels 18 and older
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