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Instructor: Kassie Phillips
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Digital Marketing Bootcamp
General Assembly @ 10 E 21st St, New York, NY
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity...
Google Ads Bootcamp
General Assembly @ 10 E 21st St, New York, NY
Google Ads Search Network is the leading online marketing advertising service that allows marketers to promote ads on top of and next to Google’s organic search results. Through this bootcamp, you’ll get prepared to be Google Google Ads certified in Google Ads by covering all necessary material to pass the search certification exams. This class is ideal for digital or traditional marketers looking to learn new skills, marketing managers...
Google Analytics Bootcamp
General Assembly @ 10 E 21st St, New York, NY
Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward. Takeaways In-depth understanding of how Google Analytics can improve the student’s web business. Gain an in-depth understanding of how web analytics relates to business KPIs. ...
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Introduction to Google Analytics
General Assembly @ 10 E 21st St, New York, NY
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity...
Content Marketing Bootcamp
General Assembly @ 10 E 21st St, New York, NY
Putting Your Content Through Its Paces: Content Marketing Bootcamp Learn how to create a content strategy and editorial calendar that helps you achieve your business goals. You've likely heard that Content is King and it's more important than ever if you’re interested in building a strong relationship with ideal customers. This activity-driven bootcamp will equip you with tips and strategies on how to devise your content marketing strategy,...
Social Media Monitoring & Analytics: How, What, & Why
General Assembly @ 10 E 21st St, New York, NY
Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use...
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