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Best Classes & Workshops in NYC

Instructor: Sharon Lee Thony

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13 classes that have ended
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Google Ads Bootcamp

General Assembly @ 10 E 21st St, New York, NY

Google Ads Search Network is the leading online marketing advertising service that allows marketers to promote ads on top of and next to Google’s organic search results. Through this bootcamp, you’ll get prepared to be Google Google Ads certified in Google Ads by covering all necessary material to pass the search certification exams.  This class is ideal for digital or traditional marketers looking to learn new skills, marketing managers...

(2637) All levels 18 and older
$449

2 sessions

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Email Marketing for Entrepreneurs and Startups

General Assembly @ 10 E 21st St, New York, NY

Learn how to build an email marketing strategy that grows your business by acquiring and retaining customers. Email marketing - when done well - can be one of the most effective ways to promote your service or business online. Whether you’re a small business owner just getting started with email marketing or a marketer who looking to increase your skills, this class serves as an introduction to help get you going. Takeaways In-depth understanding...

(2637) Beginner 18 and older

SEO Training for Startups & Beginners

General Assembly @ Online Class
, New York, NY

Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. Who is this course for:  Entrepreneurs and Business Owners who would like to...

(2637) All levels 18 and older
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Google Analytics Bootcamp

General Assembly @ 10 E 21st St, New York, NY

Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward. Takeaways In-depth understanding of how Google Analytics can improve the student’s web business. Gain an in-depth understanding of how web analytics relates to business KPIs. ...

(2637) All levels 18 and older

Digital Marketing: Key Concepts and Metrics

General Assembly @ 10 E 21st St, New York, NY

The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways Overview of digital...

(2637) All levels 18 and older

Facebook Advertising Bootcamp

General Assembly @ 10 E 21st St, New York, NY

To become a great Facebook Marketer, you have to truly master the nuances of the platform, and leverage industry vetted best practices. In this hands on Bootcamp, you'll discover how to go beyond just boosting posts by leveraging Custom Audiences and advanced Bidding Strategies.  You’ll also learn how to properly measure and optimize your campaigns using both the Facebook pixel and other measurement platforms. In addition, you’ll learn...

(2637) All levels 18 and older

Digital Marketing Bootcamp

General Assembly @ 10 E 21st St, New York, NY

Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity...

(2637) All levels 18 and older

Instagram for Business: Followers to Customers

General Assembly @ 10 E 21st St, New York, NY

Course Title: Instagram for Business: Converting Followers to Customers With 800 million monthly active users and growing, Instagram has become a critical social media platform for businesses that are visually driven. In this hands-on workshop designed for small- and large-business owners, community managers, social media managers, and PR managers; you’ll learn how to build a fun and engaging Instagram account that can convert followers to...

(2637) All levels 18 and older

Search Engine Optimization Remote Workshop

General Assembly @ Online Class
, New York, NY

This is a beginner's online class that teaches the basics of Search Engine Optimization. We will be discussing how to ensure that a website is search engine friendly, a brand has a strong digital footprint and consistency across the web, how important it is to have healthy online relationships, and how to track and analyze performance over time. Takeaways We will be going over the following: Up-to-date SEO best practices Industry Terminology...

(2637) Beginner 18 and older

Social Media Monitoring & Analytics: How, What, & Why

General Assembly @ Online Class
, New York, NY

Understanding metrics, stats and social analytics is key to creating, monitoring and adjusting social strategy and goals. With this in mind, digital marketers must know what they are looking for, which stats impact their previously set goals and how they can use analytics to fine-tune their content, engage with users and enhance their social presence. This class will cover the basics of understanding social metrics, their importance and how to use...

(2637) Beginner 18 and older

Email Marketing Essentials

General Assembly

Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to...

(2637) All levels 18 and older

Facebook + Instagram Advertising

General Assembly @ Online Class
, New York, NY

Facebook is a juggernaut with over 2.41 billion monthly active users in 2019. In this workshop, you will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising. We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business.  From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come...

(2637) All levels 18 and older

Instagram Ads Workshop:Spark Inspiration & Drive Action

General Assembly @ Online Class
, New York, NY

This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" session on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. In this hands-on and interactive workshop for social media managers, digital marketing professionals and entrepreneurs, learn how to reach customers on Instagram using the Instagram...

(2637) All levels 18 and older
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