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Instructor: Thomai Serdari
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Future Planning: Scaling Design Practice for Growth
New York School of Interior Design @ 170 E 70th St, New York, NY
Planning for growth is essential both for the survival of your business and for your own development. How does a brand grow? How can you manage your practice from the beginning to set it up for future growth that will develop organically? Several scenarios will be discussed and will cover partnerships, scale of projects and/or business as well as development of different revenue streams. Businesses should be groomed to grow in alignment with the...
$185
Marketing Your Design Practice: The Plan
New York School of Interior Design @ Online Course, Online, NY
Having covered the basics of business planning the focus shifts to connecting those components that are unique to your business and finding a way to market them to your current and prospective clients. In other words, how do you move from articulatin g your vision to implementing your business mission? What is the value you bring to your clients? How can you deliver your value? As a one-time project, a recurring service, or a long-term commitment?...
$185
Marketing Your Design Practice: The Brand
New York School of Interior Design @ Online Course, Online, NY
Marketing a service or product implies a transactional relationship with your client. Learn how to build a system that consistently, constantly, and clearly expresses who you are and what you do; in other words, learn how to develop your brand. What are the components of your brand? How can you stand out in a competitive market? NYSID
$185
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Marketing Your Design Practice: Manage
New York School of Interior Design @ Online Course, Online, NY
Learn about processes and operations that will make your business life easier and your clientele very happy. Topics to be covered: Letters of agreement Licenses and administrative documents that stem from your firm’s value proposition and pricing structure What type of infrastructure do you need to keep track of all these documents? Should you execute or delegate? Streamline your own operations for accuracy, efficiency,...
$185
Marketing Your Design Practice The Vision
New York School of Interior Design @ Online Course, Online, NY
Change begins with the flow of information: about yourself, your skills, goals and intended audience. Successful change stems from experimenting with ways to organize the information you already have and new information that will be coming in through this series of seminars. Find out how to personalize principles of business planning to incorporate your creativity and approach to design. Discover the elements that will lead you to a clear...
$185
Marketing Your Design Practice: Go to Market
New York School of Interior Design @ Online Course, Online, NY
Familiarize yourself with a few basic concepts of marketing. Have you heard of the 4Ps? The 5Cs? This discussion will allow you to choose how you position your business in the market, now and in the future, in a way consistent with the vision you have already articulated for your business. Additionally, the instructor will introduce you to the 4Ds of marketing, a new approach that connects design thinking with business management. Learn to...
$185
Marketing Your Design Practice: Grow
New York School of Interior Design @ Online Course, Online, NY
Planning for growth is essential both for the survival of your business and for your own development. How does a brand grow? How can you manage your practice from the beginning to set it up for future growth that will develop organically? Several scenarios will be discussed and will cover partnerships, scale of projects and/or business as well as development of different revenue streams. Businesses should be groomed to grow in alignment with the...
$185
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