Sambrita Basu, MBA or Rimi, has she is known for short, is the Founder of CultureCounts.io, a coaching and consulting company dedicated to improving leadership and communication in workplaces. Rimi has had a unique and colorful life of experience as an ex-medical student and Neuroscience researcher, a performing artist and global nomad, and a top MBA scholar from INSEAD and Wharton School of Business. She is also certified in multiple coaching methods including Co-Active, Agile, and Circling and combines her diverse expertise in offering unique, holistic programs to her students and clients.