AJ Block is the director of Didge Project, co-founder of Sacred Arts Research Foundation and student of Maestro Manuel Rufino. After years of studying music, AJ wanted to make a career out his passion and began building Didge Project as a business that would allow him to teach and perform on the didgeridoo. AJ trained with business coach Robert Notter who showed him the secrets to successfully building a business through practical steps and consistent action. AJ has now been self-employed for seven years and continues to build Didge Project and Sacred Arts Research Foundation.