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General Assembly
Upcoming Classes in San Francisco
General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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How to Use Storytelling for Personal Branding & Career
How to Use Storytelling for Personal Branding & Career Success Understanding who you are and what stories you tell the world dramatically affects the way that you present yourself at work and at home. Whether you're interviewing for a job, leading a meeting, giving a speech, or you want to communicate more effectively with friends and family, aligning your unique personality with your goals is the first step on the path to confident self-expression....
Creating Video Content on a Budget
Are you new to video making or do you want to learn some new creative production tips? This introductory video class looks at essential video equipment as well as more advanced concepts. You will receive expert advice on techniques that can be applied to existing or future video projects. Online video is a must have for marketing. This class is ideal for any brands or businesses who want to improved their video production on a budget. Below are...
Getting into Product Management: CV & Interview Hacks
Product Management is fast becoming one of the most sought after jobs in the tech industry, which means landing a new role can be quite the challenge. Find out what skills and qualities companies are looking for when they hire for product managers, as well as best practices with interview case studies and how to craft a great CV and cover letter to get you noticed. Please bring a copy of your CV. Takeaways Advice and guidance on completing...
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Solopreneurship 101: From Full-time Work to Freelance
Solopreneurship 101: How to Make the Transition From Full-time Work to Freelance More and more people are leaving the world of 9 to 5 jobs to go freelance or run their own business. But it takes more than a leap of faith to make the transition successful. Whatever you're transitioning into, this class will help you learn how to make the transition as smooth as possible. From preparing to leave full-time work to thriving in your new career, it...
Ethics by Design Series: Democracy, Privacy & Tech
Ethics by Design Series: Democracy, Privacy & Technology This workshop will be hosted online (Livestream) due to safety considerations, please check out the "Preparation" section on the bottom of this page. Registered participants will be notified in advance of this program with information on how to log in to the workshop. Western democracies are under new pressures from digital technologies. Whereas before, the internet was seen as an exciting...
Designing a Strategic Business Narrative for your Brand
Strategic narratives are a form of storytelling, and like all good stories, they need a compelling plot, characters, a climax, and a conclusion. A strategic narrative centres on leaders’ ability to articulate a clear and compelling vision and strategy for the future of the organisation. Rather than focusing on the company’s products or services through a series of bullet points and clip art in a PowerPoint deck, a powerful strategic narrative...
Advanced Excel Training
Virtually everyone who works with data could benefit by gaining a better understanding of Microsoft Excel. This class will extend beyond the simple addition of data and will put participants in a position where Excel is no longer a chore, but a powerful tool to assist in manipulating data efficiently. You’ll learn various functions to help you organize and analyze data and go through situational overviews of time-saving shortcuts to improve your...
How to Turn Your Passion Into a Career
General Assembly @ Online Class Livestream, San Francisco, CA
Being passionate about our work can lead to increased fulfillment in both our careers and our lives. Many people pursue passion projects outside their working hours, but in recent years more and more have harnessed the power of passion to create careers out of things they love to do. Whether you're an avid photographer or love to travel, this class will help you learn how to turn your passion or hobby into a career. From identifying your vocation...
Advanced Instagram Masterclass
General Assembly @ Online Class Livestream, San Francisco, CA
Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. We’ll take a deep dive into the world of Instagram as a powerful selling tool and a great way to reach and connect with the right audience. You'll walk away with the best Instagram knowledge and practices that will allow you to define a more robust social message that resonates well with your brand....
The Stack: A Non-Programmer's Guide to Web & Mobile
General Assembly @ 225 Bush St, San Francisco, CA
Understanding the Stack: A Non-Programmer's Guide to Web and Mobile Programming Learn to talk the talk without walking the walk. This class is for people who want to speak intelligently about tech. Whether you're recruiting developers, a first-time product manager, or simply want to work in a tech startup, you need to know what is happening in the engineering department. This workshop will provide an overview of the latest web and mobile technologies,...
Mapping Your Next Career Move
General Assembly @ 225 Bush St, San Francisco, CA
Geared toward aspiring career changers, this workshop will help you plan out your path as you prepare to make your next career move. We know it can be daunting to make a switch, so we’ll breakdown the steps to take so that you can be on your way toward excelling at work you enjoy. Through interactive activities and discussion, you’ll walk away from this workshop with a clear idea of what you’re looking for and how to make it happen. Takeaways...
Develop Your Authentic Personal Narrative with Passion
General Assembly @ 225 Bush St, San Francisco, CA
Full Course Name: Develop Your Authentic Personal Narrative with Passion and Purpose OWN YOUR Story is a hands-on workshop where you'll be coached in a methodology for crafting a personal brand story that incorporates both the logical—the head, and the emotional—the heart. Preparing to pitch to potential investors, prospective board members, hopeful interns or new hires? Walk away from this workshop with the skills to effectively convey the...
Selling for Early Stage Startups
General Assembly @ 225 Bush St, San Francisco, CA
No matter what space you’re getting into, it is competitive and your ability to sell will be critical. Companies typically focus on areas such as product, design, finance, marketing and operations - for good reason. Sadly, sales is not prioritized and it too often leads to their demise or dramatically stunts growth. Gone are the days of aggressive selling and pushing someone to say “yes” or buy a product. We’ll dive into the most effective...
LinkedIn Marketing 101
General Assembly @ 225 Bush St, San Francisco, CA
Designed for B2B marketers, entrepreneurs, and consultants, this workshop will walk you through LinkedIn's marketing platform. You will learn how to use your existing content and match that content to an audience. You will also learn advanced techniques for leveraging your website audiences, CRM lists, and account lists. By the end of this course you should have the tools to build a full-funnel content strategy using multiple LinkedIn advertising...
Finding Your Dream Job
General Assembly @ 225 Bush St, San Francisco, CA
Have you been looking for a job and can’t seem to find one that fits? Do you long to make a meaningful contribution at your next job, but don’t know how to find the right one? Do you know how to talk about your experience and what you want next in a way that makes sense to others? Do you want to settle for a job that's not quite right? I hope not. In this class you will learn how to articulate exactly what it is that you want in your next job...
Intermediate Adwords: Beyond the Basics
General Assembly @ 225 Bush St, San Francisco, CA
Running an ad campaign in Google Adwords is easy. Driving conversions and creating ads that are cost effective is more challenging. This Advanced AdWords workshop expands on the Adwords basics you already know to help make you more competitive, get a higher return on your ad spend and put power behind your campaigns. We will look at conversion tracking, dynamic ads, use of extensions to lower costs and increase click-thru, keyword optimization and...
Designing for Conversion
General Assembly @ 225 Bush St, San Francisco, CA
Have an idea, product, cause or brand you’re trying to sell (and yes you’re selling it even if the word selling makes you cringe)? In this class you’ll learn about top strategic approaches – used by big brands and digital commerce players - that successfully drive connection and action. You’ll also practice applying these strategies to your own needs. Hint: It doesn’t feel like selling if it’s done well. Takeaways Confidence in...
Disrupting Traditional Leadership
General Assembly @ 225 Bush St, San Francisco, CA
Do you have to give up your life and soul to be successful? How can you be in flow and enjoy the journey? Startups and small business often fail for one of two reasons: incorrect product-user fit, and/or failure to build and engage the right team to sustain business development and growth. Traditional business leadership models often leave you feeling like you need to find all the answers, drive the bus, change the tire and keep your eyes on the...
Vision Board Workshop
General Assembly @ 225 Bush St, San Francisco, CA
In our busy lives, there is nothing more important than setting aside the time to think deeply about our goals and the steps we take to achieve them. Vision boarding is a process designed to help you set intentions for the year ahead and create a visual reminder to keep those intentions top of mind. Takeaways: Reflect on where you are in your career, your education, or your life in general and where you would like to go Get clear on your goals...
Intro to Figma Workshop
General Assembly @ 225 Bush St, San Francisco, CA
This workshop introduces Figma, a collaborative interface design tool. You’ll build on your digital design skills and learn how to use styles, components, responsive design features, prototyping tools, and live preview - all within Figma itself. Figma is made for collaboration, so we’ll also learn how to build team libraries that can be shared across documents and team members. Takeaways Confidence in your ability to use Figma as an interface...
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