General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Whether you work in a traditional business or a startup, you've almost certainly heard the word innovation mentioned again and again. But what does it really mean and how can you make it actually make it happen in your organization? This hands-on Rapid Innovation workshop will demystify innovation for you and equip you with the exact techniques and insights you need to quickly generate, formulate and test your ideas. You’ll take part in hands-on...
Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. Who is this course for: Entrepreneurs and Business Owners who would like to...
If you're a startup or small business, you're likely time-poor and resource constrained, so on top of growing your business and acquiring users and customers, how do you also market your company brilliantly? If you want to reduce your marketing mistakes and increase your successes—this is the class for you. Packed with practical tips on how to fast track your business growth through proven lean marketing strategies, this 3-hour session will help...
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General Assembly @ Online Class Livestream, San Francisco, CA
This 3-hr crash workshop will walk you through the strategy, campaign build, and optimization skills you need to get started with Google AdWords - the world's most powerful and effective advertising platform. By the end of the class you will have identified business goals and high intent keywords, set up you own campaign, played around with the Adwords platform, used best practices to optimize ads for ROI, and examined targeting methods. No experience...
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways Overview of digital...
General Assembly @ Online Class Livestream, San Francisco, CA
The last decade has seen blockchain technology grow from an anarchic financial experiment to a global engine for organizational and societal revolution. During this online workshop, we will chart the path from pre-Bitcoin computer science breakthroughs to Bitcoin and the rise of alternative currencies that challenge the way we think about money, through Ethereum and the rise of smart contracts, arriving at the present day explosion of tokens, enterprise...
Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the...
Unlock data-driven insights with code. Explore the intersection of coding and data with General Assembly. During our Python-focused introductory workshop, you’ll learn to harness the power of an essential programming language for data scientists and use it to drive accurate business insights. Working with real-world examples, you’ll: Touch on fundamental Python programming techniques and tools. Discover the history of Python and how it compares...
Design Hacks for Non- Designers: Create Impactful Marketing Content from Scratch Keeping your content current and attractive is a fine art in itself, especially if you are managing your own business and wearing multiple hats. Fret not, we're here to help you unleash that creative spark! Join us for this fun 2h interactive masterclass and explore and learn techniques that can help you bring your marketing materials to life. Our instructor will guide...
When 96% of leaders feel some degree of burnout and 60% of people leave their jobs as a result of ineffective management, it is essential that leaders are empowered to look after their own wellbeing to enhance and maintain their own performance and to motivate and support their teams in a sustainable way. This 3-hour workshop will combine the latest research in the field of resilience and mental fitness with Charlotte’s international experience...
Data has become the most important resource for every business, and so the ability to distill raw numbers into meaningful messages is coveted by employers and entrepreneurs alike. But the insights gained from data analysis will only ever be truly valuable if they can be clearly expressed to other people – bosses, colleagues, clients, customers, or other stakeholders. In this workshop you’ll learn how to turn raw data or dense information into...
General Assembly @ 225 Bush St, San Francisco, CA
The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having. A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive)...
Resume & Linkedin Fundamentals: Telling Your Professional Story The average time recruiters spend reviewing your resume is 6 seconds. Yes, 6 seconds. And LinkedIn? 94% (maybe more) of recruiters vet candidates using LinkedIn. So, what does this mean for you? You need your Resume and your LinkedIn Profile to be strategically crafted when you’re job hunting or even just networking. Maybe you’re trying to make a transition, explore new opportunities,...
Crafting Content Ideas: How to Create Stories Your Audience Will Love In modern business, everyone is a publisher. Whether you're a freelancer, a growing startup or an established enterprise – quality content gives you an opportunity establish your credentials and build a meaningful relationship with your audience. You could be publishing your own blog – or using platforms such as Medium, Quora, LinkedIn, YouTube, Instagram and podcasting tools...
The difference between yesterday’s marketing vs. modern marketing primarily resides in the time, energy, effort and budget spent between the top, middle and bottom of the buyer’s journey. In yesterday’s marketing all brands indeed produced content. However, the priorities on content production and distribution looked more like an "upside down funnel”. Which is exactly the opposite of what the buyer’s journey looks like. But how does the...
General Assembly @ Online Class Livestream, San Francisco, CA
Facebook is a juggernaut with over 2.27 billion monthly active users and Instagram now has over 1 billion monthly active users. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of the Facebook advertising ecosystem (Facebook, Instagram, Messenger, Whatsapp, Audience Network) in this fast-paced, hands on class. We’ll focus on highly specific hacks that will help you cut through the...
General Assembly @ Online Class Livestream, San Francisco, CA
In this overview, we will explore how you are communicating and how that is enhancing or taking away from your effectiveness. We will do this by engaging in fun and interactive exercises that will make you feel more aware, concise, clear and confident in how you are communicating. Takeaways Behavioral skills - physical communication behaviors that support engagement, credible presence, and elimination of nervousness and distracting idiosyncrasies...
General Assembly @ 225 Bush St, San Francisco, CA
Originally designed for software development, Scrum is becoming one of the most popular ways to organize a project today. In this class, we'll define Agile and Scrum and explore the rise of Agile and how Scrum fits within the Agile principles. Using real world examples and a practice exercise, we'll then review how Scrum works and what makes Scrum so powerful for delivering higher quality products in much less time and with happier teams. This workshop...
General Assembly @ 225 Bush St, San Francisco, CA
“Happiness Workshop: Find Your Pleasure, Purpose and Peace” is a deeply personal, highly interactive, 3-hour presentation and discussion led by Jim McCarthy. This internationally acclaimed workshop helps you contemplate transitions, your career, legacy, relationships, and purpose. It’s packed with anecdotes, research, exercises and actions for how to be happy — right here, right now. Takeaways Embrace that you are mortal, and therefore...
General Assembly @ 225 Bush St, San Francisco, CA
Bring your creative ideas to life with Adobe InDesign, the professional page layout standard, used by designers and production professionals to design, preflight, and publish a broad range of documents such as brochures, catalogs, magazines and books. InDesign allows you to lay out and design multiple page documents. This workshop is designed to get you up and running with Adobe InDesign in three hours. The focus will be on step-by-step instruction...
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