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General Assembly
Upcoming Classes in Seattle
General Assembly provides the necessary tech skills, career advice, and networking opportunities to prepare individuals for careers in coding, data, or UX design. With courses lasting as little as three months and requiring no previous experience, General Assembly has graduated over 40,000 students worldwide since 2011.
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Excel at Excel: Getting Down the Basics Remote (Online)
General Assembly @ Online Class, Seattle, WA
The Excel at Excel workshop is designed for students who are relatively familiar with other office productivity software, for example Microsoft Word. (The students who succeed the most are comfortable using a computer and navigating around desktop programs on their own). It introduces a range of Excel topics giving students a taste of the potential that can be achieved with Excel. It touches briefly on everything from navigation and layout...
Google Analytics for Beginner:Key Concepts & Quick Wins
Everyone wants to grow their business and make their websites successful. But how do you know if you are making progress to your goals? And how do you know what marketing activities are the most efficient and cost effective to pursue? That is the job of analytics and Google Analytics in particular. Without analytics, strategies, goals and marketing are empty. This class is perfect for marketing strategists looking to improve the performance of...
Rapid Innovation Workshop
Whether you work in a traditional business or a startup, you've almost certainly heard the word innovation mentioned again and again. But what does it really mean and how can you make it actually make it happen in your organisation? This hands-on Rapid Innovation workshop will demystify innovation for you and equip you with the exact techniques and insights you need to quickly generate, formulate and test your ideas. You’ll take part in hands-on...
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SEO Training for Startups and Beginners
General Assembly @ Online Class, Seattle, WA
Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website. Who is this workshop for: Entrepreneurs and Business Owners who would like to drive...
Introduction to Google Ads
General Assembly @ Online Class, Seattle, WA
This 3-hr crash workshop will walk you through the strategy, campaign build, and optimization skills you need to get started with Google AdWords - the world's most powerful and effective advertising platform. By the end of the class you will have identified business goals and high intent keywords, set up you own campaign, played around with the Adwords platform, used best practices to optimize ads for ROI, and examined targeting methods. No experience...
Lean Marketing for Startups and Small Businesses
General Assembly @ Online Class, Seattle, WA
If you want to reduce your marketing mistakes and increase your successes—this online class for you. General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision. If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets,...
Brand Strategy Workshop
Today’s hyperconnected world requires brands to be more and more interactive—gone are the days when simply a logo and catch phrase will do. With a click of a button, customers can easily facilitate a dialogue—whether positive or negative, in 140 characters or more—with companies both large and small. This comprehensive workshop dissects the key components of building a successful brand strategy and its application including: brand definition,...
Brand Management: What You Need to Know to Get Started
Brand Management: What You Need to Know to Get Started in the Career Learn critical skills required for a Brand Manager and brand marketing careers. This course will provide critical skills and techniques necessary to develop, sustain and grow a brand, assess data, leverage information systems, develop strategies and brand plans. Whether a small brand with limited resources or a large brand defending its position as #1 in a category, brand managers...
Python for Beginners
General Assembly @ Online Class, Seattle, WA
Unlock data-driven insights with code. Explore the intersection of coding and data with General Assembly. During our Python-focused introductory workshop, you’ll learn to harness the power of an essential programming language for data scientists and use it to drive accurate business insights. Working with real-world examples, you’ll: Touch on fundamental Python programming techniques and tools. Discover the history of Python and how...
LinkedIn Marketing and Optimization for Consultants
General Assembly @ Online Class, Seattle, WA
If you’re a consultant, LinkedIn is the platform to master in order to build a strong professional presence and consistently grow your business. With over 80% of Social Media generated B2B leads coming from LinkedIn, and an extremely easy way to reach your audience -- without paying for ads -- learning how to effectively leverage this platform could be vital to scaling your company. During this class, you’ll discover how to effectively utilize...
Leadership Skills Workshop: From Burnout to Balance
When 96% of leaders feel some degree of burnout and 60% of people leave their jobs as a result of ineffective management, it is essential that leaders are empowered to look after their own wellbeing to enhance and maintain their own performance and to motivate and support their teams in a sustainable way. This 3-hour workshop will combine the latest research in the field of resilience and mental fitness with Charlotte’s international experience...
Intro to Content Strategy
General Assembly @ Online Class, Seattle, WA
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you'll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have...
Personal Branding for Entrepreneurs & Consultants
General Assembly @ Online Class, Seattle, WA
“People don't buy what you do, they buy why you do it”. Most of us have heard this quote from Simon Sinek, but as a busy entrepreneur it can be challenging to consistently demonstrate your “Why” through the content you create and how you present yourself online. Defining your Personal Brand is the key to attracting the right prospects and business partners. As the Business Development Expert-in-Residence at Entrepreneur magazine I’ve...
Digital Marketing: Key Concepts and Metrics
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. This class covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world. Takeaways Overview of digital...
Personal Branding Workshop
Brands are most commonly thought of in the context of companies, but have you ever thought of branding yourself? Whether you’re considering a career change, interested in turning your side hustle into a full time job, or want to ensure that your name is thought of first when a new opportunity slides across your boss’ desk, we should all be focused on identifying the standout qualities and characteristics that make us the right person for the...
Blockchain and Cryptocurrencies Workshop
General Assembly @ Online Class, Seattle, WA
The last decade has seen blockchain technology grow from an anarchic financial experiment to a global engine for organizational and societal revolution. During this workshop, we will chart the path from pre-Bitcoin computer science breakthroughs to Bitcoin and the rise of alternative currencies that challenge the way we think about money, through Ethereum and the rise of smart contracts, arriving at the present day explosion of tokens, enterprise...
Branding 101: Starting Off Right
General Assembly @ 1218 Third Ave, Seattle, WA
A great idea is worth a lot. But a great brand is worth a lot more. In this workshop, you’ll learn why creating a brand for your new venture can be the most valuable marketing move you’ll ever make. You’ll learn what a brand really is (Hint: not a logo). You’ll learn how to bring a new brand to life and grow it to maturity, adding more and more value to your enterprise at every step along the way. This workshop focuses on the business...
Visual Design 101
General Assembly @ Online Class, Seattle, WA
Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one. Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity...
Decoding the Interview
General Assembly @ 1218 Third Ave, Seattle, WA
Students will learn how to answer behavioral based interview questions as well as the different types of interview styles being utilized in the industries today. We will also discuss the importance of knowing your brand and how to articulate this in a 30-second elevator pitch. We will also chat about the different stages of an interview and how best to prepare and follow-up post interview. Takeaways Tips for how to prepare and ace your next interview...
Facebook Advertising 101: Making Facebook Ads Pay
General Assembly @ 1218 Third Ave, Seattle, WA
Facebook Advertising is the hottest area of paid advertising available on the internet today. With targeting abilities that rival any other advertising platform, there exists no better way to get the word out about your business then with Facebook Advertising. This cutting edge course will teach you the secrets the pros use to make Facebook Advertising pay. You’ll learn why Facebook advertising is so valuable and the most important things you...
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