Successful Product Management

at American Management Association - Arlington

Course Details
Price:
$2,445 100 seats left
Start Date:

Wed, Oct 12, 9:00am - Oct 14, 4:30pm Eastern Time (3 sessions)

Location:
Arlington
2345 Crystal Dr Suite 200
At Crystal Dr
Arlington, Virginia 22202
(Map)
Description
Class Level: All levels
Age Requirements: 21 and older
Average Class Size: 20

What you'll learn in this management course:

Discover the tools and techniques you need to effectively manage the increasingly complex product management process and gain more control of the myriad tasks at hand.

In this powerful seminar, you’ll focus on strategy…product portfolio planning…key tasks of a product manager…understanding critical reports…and how to calculate break-even sales formulas. Then you’ll put it all together using a case study on product marketing plan development so you can prepare your marketing plan.

How WIll You Benefit

  • Gain marketing savvy and use it to perform your job effectively
  • Set priorities and manage the profitability of your products or serviceBuild effective working relationships with suppliers and with external and internal business partners
  • Manage the financial aspects of product management
  • Learn the key components of an effective business plan—and practice developing one

Who Should Attend

Product managers and brand marketers and directors, and those who interact with them.

NoteAttendees should have two years of marketing experience.

What you will cover:

  • Benefits of the product management process
  • Strategies and models for marketing success 
  • The main tasks of a product manager 
  • Key reports and relationships 
  • How to manage new product or service development
  • Prepare your marketing plan

Still have questions? Ask the community.

Refund Policy
Transfer, Cancellation and Refund Policy:

For Classroom, Live Online, Express Skills Courses and Webinar programs, you may transfer to a future session, send someone to take your place or cancel without penalty at any time up to three weeks prior to your program. If you provide AMA with less than three weeks’ notice, or fail to attend, you will be liable for the entire program fee. 

Programs included in AMA On Demand offerings are not eligible for substitution, transfer, cancellation, return, or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can. Therefore, please email CourseHorse.

Pricing, Offers, and Discounts Policy:

AMA-delivered programs are eligible for AMA member pricing, GSA pricing, special offers, and discounts as applicable, according to the terms of the specific pricing, offer and/or discount. Third party-delivered programs available through AMA and Express Skills courses are excluded from all discounted pricing, offers, and discounts offered by AMA, including but not limited to AMA member pricing, GSA pricing, AMA Seminar Savings Pass redemptions, AMA SLS Contract pricing, AMA Annual Pass/All-Access Pass, and complimentary registrations of any type.

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Start Dates (1)
Start Date Time Teacher # Sessions Price
9:00am - 4:30pm Eastern Time AMA Faculty- the AMA Advantage 3 $2,445
This course consists of multiple sessions, view schedule for sessions.
Thu, Oct 13 9:00am - 4:30pm Eastern Time AMA Faculty- the AMA Advantage
Fri, Oct 14 9:00am - 4:30pm Eastern Time AMA Faculty- the AMA Advantage

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School: American Management Association

American Management Association

The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...

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