There are tons of sites and apps begging for your attention, but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way.
Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company's goals.
In this workshop, you'll learn the basics of content strategy in the context of digital strategy and content marketing. We'll dive into different content types, idea generation, success metrics and more to make sure you know how to create impactful messaging.
Prereqs & Preparation
This workshop is great for anyone with a background or interest in digital media.
What to bring to class: Please bring a laptop!
March 26,2020 Description
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General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.
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