Content Strategy 101

at General Assembly - Penn Quarter

(2456)
Course Details
Price:
$65 8 seats
Start Date:

Thu, Mar 26, 6:30pm - 8:30pm

Location:
Penn Quarter
509 7th St NW 3rd Fl
At E St NW
Washington, District of Columbia 20004
(Map)
Book at Office/Home
Important:
A computer will not be provided.
Purchase Options
Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20

What you'll learn in this digital marketing course:

There are tons of sites and apps begging for your attention, but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way.


Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company's goals.


In this workshop, you'll learn the basics of content strategy in the context of digital strategy and content marketing. We'll dive into different content types, idea generation, success metrics and more to make sure you know how to create impactful messaging.


Takeaways

  • Explore tools and trends in content strategy and content marketing
  • Understand how to craft great content for different target audiences
  • Learn how to build a strategic editorial calendar and tactics to generate new content ideas
  • Understand how to measure the success of your content

Prereqs & Preparation

This workshop is great for anyone with a background or interest in digital media.


What to bring to class: Please bring a laptop!


March 26,2020 Description

There are zillions of sites and apps begging for your attention--but how many effectively communicate and easily display the information you're seeking? The ones that work likely had a content strategist leading the way.

Digital content strategists work with editorial, user experience, strategy, copywriting and design teams to create content that reflects a company or publisher’s business goals.

Learn the basics of content strategy in the context of digital strategy and content marketing. In this workshop, we’ll review and create documentation that serve as the foundation for digital projects with impactful messaging and good storytelling.

By exploring content strategy methodology--including content auditing, curation, governance, testing and optimization-- you’ll learn skills that will make you a valuable asset to digital agencies, publishers and content aggregators and creators.


School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Start Date Time Teacher # Sessions Price
6:30pm - 8:30pm TBD 1 $65

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Hi there! Students will receive a certificate of completion after completing the course. Thanks.
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General Assembly

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