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Content Marketing Bootcamp

at General Assembly - Online

(2615)
Course Details
Price:
$250
Start Date:

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Location:
Online
GA Washington D.C. (Remote Online)
Washington, District of Columbia
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Description
Class Level: Beginner
Age Requirements: 18 and older
Average Class Size: 20
Teacher: Jackelyn Dacanay

Flexible Reschedule Policy: This provider has flexible, free rescheduling for any-in person workshop. Please see the cancellation policy for more details

What you'll learn in this marketing strategy course:

Learn how to create a content strategy and editorial calendar that helps you achieve your business goals. You've likely heard that Content is King and it's more important than ever if you’re interested in building a strong relationship with ideal customers.

This activity-driven bootcamp will equip you with tips and strategies on how to devise your content marketing strategy, what digital channels make the most sense for your business and how to use them, plus how to track and analyze all of your content marketing efforts with data-driven decisions.

Who is this workshop for:

  • Entrepreneurs and Business Owners who would like to build their audience.
  • Digital Marketers looking for content strategies to expand the online presence of their brands.
  • Individuals interested in starting a career in internet marketing.

Takeaways:

  • Learn how to create a basic content marketing strategy
  • Learn how to build a content editorial calendar
  • Discover how to create and curate content for your business
  • List and execute at least 5 key best practices on content marketing
  • Walk away with examples of KPIs and metrics to track

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.
  • Each individual course participant must have purchased a ticket

Registered participants will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this offering will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

General Assembly’s classes, workshops and events are recreational and for avocational purposes only. No certificate is awarded.


Remote Learning

This course is available for "remote" learning and will be available to anyone with access to an internet device with a microphone (this includes most models of computers, tablets). Classes will take place with a "Live" instructor at the date/times listed below.

Upon registration, the instructor will send along additional information about how to log-on and participate in the class.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Still have questions? Ask the community.

Refund Policy
If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps.

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School: General Assembly

General Assembly

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

What began as a co-working space in...

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