Google Analytics Immersive

at Imparture - Downtown, Washington, D.C.

Course Details
$1,745 14 seats left
Start Date:

Wed, Nov 06, 9:30am - Nov 07, 5:00pm (2 sessions)

Next start dates (1)

Downtown, Washington, D.C.
You'll receive confirmation of the
course venue location in your "joining
instructions' sent to you prior to class
Washington, District of Columbia
Early Bird Expiration is on October 23.
Purchase Options
Class Level: All levels
Age Requirements: 18 and older
Average Class Size: 8

What you'll learn in this google analytics training:

This two-day workshop is designed for anyone looking to review their Google Analytics activity and take it to an advanced level. Full guidance is offered on key foundational elements, before moving on to advanced tools and techniques to deliver the highest levels of actionable insight.

Workshop program

Join this intensive two-day workshop to take your Google Analytics activity to an professional level.

This workshop is specially designed for those starting with a basic level of understanding. Gain full insight into the full technical options and business opportunities that Google Analytics presents. Leave the session with the hands-on skills to take your analytics to the next level straight away.

Day one will focus upon ensuring you have the correct foundations in place. Find out how best to configure Google Analytics to best complement your digital activity and commercial goals.

Day two will build upon this to offer detailed insight into the full spectrum of features offered by this powerful measurement tool. Advanced tools and techniques will be covered in depth.

You will leave the session ready to yield invaluable and relevant insight from your analytics that drives real business results.

Course Topics:

Day One:
  • Web Analytics Insight
  • Google Analytics Strategy
  • Google Analytics Fundamentals
  • Audience Analytics Fundamentals
  • Audience Analytics Advanced
  • Acquisition Reporting Fundamentals
  • Acquisition Reporting Advanced
  • Behavior Reporting Fundamentals
  • Behavior Reporting Advanced
Day Two:
  • Conversion Reporting - Fundamentals
  • Conversion Reporting - Advanced
  • Advanced Functions
  • Reporting and Communication
  • Segmentation and Remarketing
  • Reporting and Communication Advanced
  • Troubleshooting GA Implementations
  • Google Tag Manager
  • Google Data Studio
  • Future Developments

Each day of training follows a set itinerary, with tea, coffee and refreshments provided throughout. An enjoyable lunch can also be expected.

9:30 - Delegate Arrival & Refreshments
10:00 - Training Commences
11:15 - Refreshment Break
11:30 - Training
13:00 - Lunch
13:45 - Training
15:00 - Refreshment Break
15:15 - Training
16:30 - Q&A
17:00 - Training Closes

The same timings will run for both days.

Post training support
We put a lot of attention into our post training support, ensuring you have access to the materials and expert guidance you need to put your learnings into practice:

Imparture playbook library
Free ‘how-to’ reference guides: Six detailed playbooks are sent to all attendees after the course to support key topics covered.

Full access to training materials
Sent straight away to you: Slide decks are shared with all attendees 24-hours after a training session, with full access to training content and course notes.

Ongoing support
Just get in touch: Imparture’s specialists are on hand following the course to help with any questions or challenges you might have.

Imparture venues are all based in central, easy-to-reach, city locations.

A welcome email outlining the address for the training location, the timings for the class and all additional information will be sent to the student two weeks (10 working days) prior to the course start date.

Please bring a laptop and the login details (admin where possible) for any social media, google analytics or digital accounts that you will need to access during the class.
School Notes: The school would need your cellphone number, job title, and company name to complete the registration. Please reach out to [email protected] after booking the class with this information.

Still have questions? Ask the community.

Refund Policy
Each booking has a “cooling off” / cancellation period of 7 days during which the client may cancel their booking and receive a full refund. This period begins from the date the booking was made. Thereafter, they are not entitled to a refund. 

In the event that the client is no longer able to attend the class on the dates booked and they are outside the 7-day cancellation period, they will be able to move their booking to the next available date for an additional charge (including any applicable local tax). The transfer must take place as soon as possible and for a course date scheduled to take place within six (6) months of the cancellation date. All transferred bookings regardless of training delivery method are subject to “Transfer Fees”. Transfer fees are a percentage of the cost of the original booking, which will be charged in addition to the original booking fee. The percentage is dependent on the period of notice you provide to Imparture. Transfer fees are applicable to all rescheduled bookings, whether or not payment for the original booking has been received.

If the period prior to scheduled course start date is:
  • Greater than 20 working days – no charge to transfer
  • Less than 20 working days - 50% of your booking fee to be charged in addition to your original payment
  • Less than 10 working days – 100% of your booking fee to be charged in addition to your original payment
These charges reflect the associated costs incurred and the associated effort of rescheduling by date of cancellation, respective to course start date. Once the course has started, any requests to cancel throughout the training period will be associated with a 100% cancellation fee, should the delegate wish to transfer their attendance to another scheduled date. Refunds for non-attendance are not available. 

Alternatively, the client has the option to substitute the delegate(s) with a colleague(s) at no additional cost. The client should contact [email protected] with the contact details of the new attendee, including first and last names, job title, email address and cell phone number.

If a client places a booking during the “Early Bird” period, they are required to clear the full balance listed on the invoice prior to the final date of the “Early Bird” period. Failure to do so will result in a charge for the full price of the event with the discount removed. 

Imparture will not be liable for damages, including the return of any payments, in the event that the client is unable to attend their course by reason of strikes, lockouts, labor disputes, embargoes, acts of God (including, but not limited to, weather conditions that prevent travel or make travel difficult or dangerous), civil commotion, fire or other casualty or other causes beyond the reasonable control of Imparture. 

Imparture holds the right to cancel any training session if it does not feel the course would benefit the client, for example in circumstances of low delegate registrations. In this event, Imparture will offer the client or their colleague a course credit to attend an event run at a later date, and for a different topic or location if preferred. 

Should unforeseen circumstances require it, Imparture also has the right to change the course date, training venue and trainer up to 7 days prior to the event date to a location within walking distance of the original location.

Imparture strongly recommends that clients do not book travel or accommodations until 10 days prior to the date of a course. In the event that they book travel or accommodations prior to this 10-day period and the course date should thereafter be changed, the client agrees that Imparture will not be liable for any costs incurred by you by reason of the change in the date of the course.

These terms are effective for all bookings, even if payment has not been received at the time of booking, and also include any person who is a “no-show” on the day. Imparture reserves the right not to confirm a booking unless payment is made prior to the training course date.


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All classes at this location

Start Dates (2)
Start Date Time Teacher # Sessions Price
9:30am - 5:00pm TBD 2 $1,745
This course consists of multiple sessions, view schedule for sessions.
Thu, Nov 07 9:30am - 5:00pm TBD
9:30am - 5:00pm Tim Lowden , Lily Hoffman 2 $1,745
This course consists of multiple sessions, view schedule for sessions.
Wed, Dec 18 9:30am - 5:00pm Tim Lowden , Lily Hoffman

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