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Introduction to Google Analytics

  • Beginner
  • 18 and older
  • $99
  • GA Washington D.C. (Remote Online), Washington, DC
  • 3 hours

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  • $99
  • GA Washington D.C. (Remote Online) @ GA Washington D.C. (Remote Online), Washington, DC 00000
  • 3 hours
  • A computer will not be provided.

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Class Description

Description

What you'll learn in this google analytics training:

Important Note about Online Classes: Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps. Registration for this class will close 48 hours prior to class start in order to allow all students ample opportunity to have the technology enabled.

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this workshop, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. 

Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.

Takeaways:

  • Learn the basic setup, navigation, and interface of Google Analytics
  • Get acquainted with basic terminology and mathematical formulas to understand key metrics
  • Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
  • Create custom segments, goals, URLs, dashboards and automated alerts
  • Learn to identify exceptions and surface actionable insights

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. (a Windows PC or MacBook)
  • Have the Google Chrome Web Browser installed on your computer 
  • Sign up for a Google Demo Account (https://analytics.google.com/analytics/web/demoAccount)
  • Bookmark this worksheet: (https://docs.google.com/spreadsheets/d/1esbw1p3htF3S-iA57UNl5HuFJbjpXaRuiAwzxzKDasw/edit?usp=sharing)
  • This course will occur completely online using Zoom and Slack.
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches.

School Notes:
For students enrolling in 12 week part time and immersive classes, it is not recommended that you book more than one class simultaneously.

Refund Policy

If you can't make it to a class/workshop, please email us at [email protected] at least 7 days before the scheduled event date. No refunds will be given after this timeframe.


In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at General Assembly (2,637)

(4.3-star rating across 2,637 reviews)
  • Introduction to Google Analytics

    Anonymous review on 6/14/2019
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Review Summary by CourseHorse

Students in the Introduction to Google Analytics class found it to be informative, providing a good overview of Google Analytics and helping them understand the terminology better. The instructor's energy and knowledge were praised by some students. Some students found value in the class and expressed interest in taking more classes or recommending the course to others. Direct quotes: 1. "The instructor was friendly and open to questions." 2. "The teacher Ed Staples was awesome" 3. "Great teacher...enthusiastic and knowledgeable! A lot of information crammed into a very short period of time."

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Registered students will be notified 48 hours in advance of this program with information on how to log in to the Zoom webinar and Slack messaging apps.

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