Kelli Peterson is a San Francisco-based brand strategist who has worked with Fortune 100 brands, regional startups, international NGO’s and local non-profits. Kelli has held senior roles with brand and design agencies including Sterling Brands, Cheskin Added-Value, The Wilkinson Group, Marketsource and Highway 1. She has developed global brand and product strategies for companies including Microsoft, Xbox, T-Mobile, Yahoo, Red Bull, Nike, the NBA, Nestle and many more. And developed communication and fundraising strategies for the United Nations, UNICEF, Virgin Unite, The Global Fund, the GIIN and many others. Her work with social entrepreneurs includes the Bay Area’s ImpactHUB, the Branson School of Entrepreneurship and UNICEF’s Kosovo Innovation Lab. She works independently to allow time for including her true passion – bringing best practice brand principals to entrepreneurs realizing big ideas.