Laura Moffat & Nick Rhodin

Teaches at General Assembly

Laura is a brand strategy consultant and co-founder of the fashion startup, Kirrin Finch. Previously she worked as a strategic planner at Area23 and FCB Health, and as a management consultant at Campbell Alliance. She has helped numerous large and small pharmaceutical and biotech clients to successfully position and launch their brands. Laura is passionate about developing insight-driven brand strategies that lead to inspiring business and creative solutions. She holds a BS in Psychobiology from UCLA and a PhD in Neuroscience from NYU. Laura was born in Scotland and now lives in Brooklyn with her partner and two cats.

Nick is a Managing Partner and Director of Strategic Planning at the pharmaceutical advertising agency, Sound Healthcare Communications. Prior to joining Sound in 2014, Nick worked for 6 years at FCB Health, where he was most recently the head of Strategic Planning at Area 23. Nick’s 10+ year pharmaceutical career has provided him with a 360-degree perspective of the industry—from bench-side science immediately following college, to consulting, commercial-side market research, and now, the agency world.
Nick is devoted to discovering and leveraging core customer insights to drive brand strategy development. His areas of expertise include in-depth customer immersion, market research moderation, workshop facilitation, and competitive intelligence. Nick holds a BS in Biochemistry/Cell Biology from Bucknell and has completed graduate work in the field of Public Health. He lives in Manhattan with his wife, Shelly.

Classes taught by Laura Moffat & Nick Rhodin

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