Nicola Smith

Teaches at General Assembly

Fascinated by new forms of communication and technology, Nicola drives thought leadership around innovation and serves as a pivotal educator of 
emerging technologies, participant behavior and digital trends. Nicola’s understanding of the compelling connection between technology and human behavior contribute to her digital marketing space knowledge; in turn helping her play a role in identifying marketplace trends and in creating engaging campaigns. In her 15 years focusing on content creation, emerging technologies and media platforms in the marketing space, Nicola has led strategy around first-to- market opportunities in social media, mobile marketing and content development, gestural, voice and touch- based interfaces, augmented reality, DOOH, and more. Her innovative client work has included projects for Verizon Wireless, Maybelline, Coca-Cola, PUMA, Microsoft, 20th Century Fox, Nestle, GE, Carter’s, Chick-fil- A, Cisco, Toyota, AT&T, Nike, Pepsi, L’Oreal, IHG, Newell Rubbermaid, P&G, HPand others.
Nicola is the founder of REBEL & REASON, a marketing and innovation consultancy based in Atlanta, GA. She is active public speaker, regularly sought for her expertise in emerging technology, mobile and the innovation space. Currently, she serves on the planning committees for AiMA’s Mobile 
and Innovation Special Interest Groups as well as TAG’s Retail Board.  She is also a founding member of Digital Divas, a community organization focused on promoting and mentoring women in digital and technology based fields.

Classes taught by Nicola Smith

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