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Principles of Professional Selling

Learn the essential techniques to close deals and earn clients' trust in the Principles of Professional Selling seminar at the American Management Association. Master consultative/solutions selling and develop effective presentations that meet clients' real needs. Enhance your sales skills and achieve your sales goals with ease.

  • All levels
  • 21 and older
  • $2,695
  • Earn 26,950 reward points
  • Price Lock Guarantee
  • 1170 Peachtree St, Atlanta, GA
  • 22 hours & 30 minutes over 3 sessions

Start Dates (0)

  • $2,695
  • 22 hours & 30 minutes over 3 sessions
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Class Description

Description

What you'll learn in this sales negotiation training:

No matter how great your product or service is, or how talented a salesperson you are, you will not be able to close the deal if you cannot tell your clients how what you’re selling will benefit them. Through this intensive professional sales training seminar, you will learn how to gain your clients business by earning their trust.

Go through the entire sales process and discover the most modern sales methods today—consultative/solutions selling. You’ll leave this professional sales training workshop better equipped to develop presentations that meet your clients real needs…create a specific sales plan to achieve your sales goals…influence the right buyers and close the sale with ease.

Who Should Attend:

  • Sales professionals with a minimum of one year of sales experience
  • Veterans who want to refresh their skills
  • Managers who want to learn professional sales training techniques to train salespeople

How You Will Benefit:

  • Develop a master plan to manage the sales process
  • Win the confidence and trust of prospects by learning as much as possible about their needs
  • Successfully sell on a consultative level, using effective interviewing techniques
  • Effectively communicate your product/service superiority
  • Build long-term sales relationships by offering solutions
  • Uncover customer resistance and overcome objections
  • Know when—and how—to close the sale
  • Productively manage your time and territory

What You Will Cover:

  • Planning: using competitive analysis to gain more business
  • Matching your sales approach to the personality style of your customer
  • Becoming a problem solver: supplier-based selling vs. selling a solution
  • Developing new business while maintaining existing account
  • Managing key-account and key-prospect relationships

Outline:

  • Learning Objectives
  • Professionalism
  • Planning
  • Listening
  • Personal Styles
  • Becoming a Problem Solver
  • The Sales Process
  • Individual Evaluation
  • New Business Development
  • Territory and Account Management
  • Time Management

Refund Policy

For Classroom, Live Online, Express Skills Courses and Webinar programs, you may transfer to a future session, send someone to take your place, or cancel for a 5% fee up to 23 days prior to your program.

If you provide AMA with less than 23 days’ notice, or fail to attend, you will be liable for the entire program fee.

Programs included in AMA On Demand offerings are not eligible for substitution, transfer, cancellation, return, or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can.

Please email us at [email protected]

In any event where a customer wants to cancel their enrollment and is eligible for a full refund, a 5% processing fee will be deducted from the refund amount.

Reviews of Classes at American Management Association (5)

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American Management Association

The American Management Association, International (AMA) is the global leader in talent development. Founded in 1923, AMA supports the goals of individuals and organizations through a complete range of educational products and services, including instructor-led classroom and virtual seminars, webinars,...

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